Core Viewpoint - The automotive industry, particularly the new energy vehicle sector, is still immature and faces significant challenges related to pricing strategies, technology planning, and customer trust [1][2][3] Pricing Backstab - Pricing backstab has become a common issue in the new energy vehicle market, with significant damage to brand reputation [2][5] - There are two types of pricing backstab: generational and contemporaneous, with contemporaneous being more damaging as it affects early adopters who have made substantial financial commitments [10][12] - Companies should avoid contemporaneous price reductions, especially for models priced between 300,000 to 500,000 yuan, as this can lead to significant customer dissatisfaction [13] Trust and Brand Loyalty - Early adopters, or seed users, are crucial for brand reputation and marketing; damaging their trust can lead to long-term negative consequences for the brand [3][23] - The loss of trust among customers can lead to a collapse of the brand's foundation, as trust is essential for any organization [6][7] Types of Backstab - There are three main types of backstab: pricing, technology, and brand-related [9] - Technology backstab occurs when companies frequently update or change key components, leading to customer dissatisfaction [18] - Brand backstab is particularly relevant in the context of ride-hailing services, where overexposure can dilute brand value [21][22] Recommendations for Companies - Companies are advised to implement policies that protect early adopters from price reductions, such as price guarantees, to maintain trust and loyalty [16][23] - The industry should consider adopting a model where components can be upgraded separately, similar to smartphones, to enhance customer satisfaction and retention [19][20]