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“第11届品牌强国论坛”聚焦数字时代品牌价值
Zhong Guo Xin Wen Wang· 2025-05-25 15:51
Group 1 - The 11th Brand Power Forum was held in Shenzhen, focusing on the reconstruction of brand value in the digital economy era, with over a hundred professionals from various sectors attending [1] - Key discussions included the enhancement of Chinese enterprise brand value in the digital age, emphasizing the importance of brands as a core component of national competitiveness and a measure of comprehensive national strength [1] - The Asia Brand Research Institute released the "2025 China Brand Top 500" list, highlighting Huawei, State Grid, and Industrial and Commercial Bank of China among the top ten for brand value and strategic innovation capability [1] Group 2 - A parallel roundtable forum titled "Brand RWA: Reconstructing Brand Value" was held, focusing on the application scenarios of Real World Assets (RWA) [2] - Experts discussed how brand asset tokenization can transform "brand credit + market value," enhancing asset liquidity and shifting users from "receivers" to "co-builders," thereby reconstructing the relationship between brands and consumers [2]