Core Viewpoint - The article emphasizes the importance of awards, collaboration with Fortune 500 companies, and creating blockbuster products as the three key strategies for success in the industrial design industry. These strategies are referred to as the "three axes" of growth for entrepreneurs in this field [12][18][20]. Group 1: Entrepreneurial Journey - The founder of LKK, a leading industrial design company, has won 79 international design awards, establishing himself as a prominent figure in the industry [3]. - The company achieved significant sales with its first product, the 55-degree cup, generating over 5 billion in revenue [5]. - The founder's entrepreneurial journey began with a modest office rental of 500 per month, highlighting the humble beginnings of the company [10][11]. Group 2: Standards for Success - The first standard for being recognized as a top design company is winning prestigious awards such as the Red Dot and iF awards, which are considered the Olympics of design [14][15]. - Collaborating with Fortune 500 companies is the second standard, with the company having worked with over 280 such firms, aiming to reach 500 [16][17]. - The third standard involves creating impactful products that contribute to societal development and market disruption [18]. Group 3: Long-term Value Pursuit - The founder emphasizes the necessity of having a long-term vision and commitment to achieving goals, illustrated by a 16-year journey to win a gold award [23][24]. - The concept of "long-term value" is defined as the unwavering pursuit of a clear objective, which is essential for both individuals and companies [26]. - The article concludes with a discussion on the emerging trends in global business, focusing on the rise of individual users and the need for industry innovation [27][28].