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我租一个500块工位,撬动了一个亿级市场
创业家· 2025-08-27 10:11
Core Viewpoint - The article emphasizes the importance of awards, collaboration with Fortune 500 companies, and creating blockbuster products as the "three axes" for success in the industrial design industry, as demonstrated by the founder of LKK, Jia Wei [3][18][20]. Group 1: Entrepreneurial Journey - Jia Wei started his entrepreneurial journey at the age of 28 and has been in business for over 20 years, achieving significant milestones such as selling over 5 billion units of their first product, the 55-degree cup [5][6]. - The initial phase of his entrepreneurship involved renting a workspace for 500 yuan per month, showcasing the humble beginnings of his company [10][12]. Group 2: Standards for Success - The first standard for success is winning prestigious design awards, including the Red Dot and iF awards, which are considered the Olympics of the design world [15][16]. - The second standard involves collaborating with Fortune 500 companies, with LKK having worked with over 280 such companies, aiming to reach 500 [17][18]. - The third standard is to create impactful products that contribute to societal development and market disruption [18][19]. Group 3: Long-term Value Pursuit - Jia Wei highlights the significance of having a long-term value pursuit and staying true to one's original intentions, which he refers to as "初心" [28]. - He emphasizes that persistence in achieving long-term goals, such as winning a gold award, is crucial for success [24][28]. Group 4: Trends in Global Business - The article identifies three major trends in global business: the rise of individual users, a return to "truth, goodness, and beauty," and the digital lifestyle [29]. - It suggests that the future will be characterized by a competition of imagination, focusing on emotional and functional value to create new product attributes [30][31]. Group 5: Upcoming Event - The article promotes an upcoming event, the "Black Horse Consumption Rise Selected Course," scheduled for October 17-19 in Shenzhen, featuring industry leaders sharing insights on product innovation and brand expansion [32][36].
我租一个500块工位,撬动了一个亿级市场
创业家· 2025-07-01 10:01
Core Viewpoint - The article emphasizes the importance of awards, collaboration with Fortune 500 companies, and creating blockbuster products as the three key strategies for success in the industrial design industry. These strategies are referred to as the "three axes" of growth for entrepreneurs in this field [12][18][20]. Group 1: Entrepreneurial Journey - The founder of LKK, a leading industrial design company, has won 79 international design awards, establishing himself as a prominent figure in the industry [3]. - The company achieved significant sales with its first product, the 55-degree cup, generating over 5 billion in revenue [5]. - The founder's entrepreneurial journey began with a modest office rental of 500 per month, highlighting the humble beginnings of the company [10][11]. Group 2: Standards for Success - The first standard for being recognized as a top design company is winning prestigious awards such as the Red Dot and iF awards, which are considered the Olympics of design [14][15]. - Collaborating with Fortune 500 companies is the second standard, with the company having worked with over 280 such firms, aiming to reach 500 [16][17]. - The third standard involves creating impactful products that contribute to societal development and market disruption [18]. Group 3: Long-term Value Pursuit - The founder emphasizes the necessity of having a long-term vision and commitment to achieving goals, illustrated by a 16-year journey to win a gold award [23][24]. - The concept of "long-term value" is defined as the unwavering pursuit of a clear objective, which is essential for both individuals and companies [26]. - The article concludes with a discussion on the emerging trends in global business, focusing on the rise of individual users and the need for industry innovation [27][28].