我父亲立刻起身去厨房倒了一杯热水。热水是刚烧好的，很烫。 他怕小女儿烫到，于是小心翼翼的把杯子放在了桌子的中间。 这个位置，小女儿正常情况下，是很难够到的。 他想等水温降下来之后，再给她喝。可万万没想到，意外发生了。 我父亲刚刚坐下，小女儿可能太渴了。便趁父亲不注意，在桌边跳起来，伸直胳膊不断的够杯子。 贾伟，LKK洛可可创始人、董事长、艺术家、黑马加速导师 自2004年创业以来，贾伟狂揽 79项 红点奖，并成为中国唯一独揽红点、iF、IDEA、G-Mark、Good Design、红星等国际顶级设计金奖的设计师； 将洛可可做成中国最大的工业设计公司之后，不断颠覆自己，连续创业； 被外界誉为：兼具商业头脑和设计才华的中国商业设计师第一人。 九年前，一个周六的下午。我和父亲，在家中陪伴孩子看动画片。 看到一半的时候，小女儿哭闹着说口渴，想喝水。 小女儿还小，身高不够。这一跳，刚刚好能够碰到杯子上的拉绳。 她的小手努力地往前一伸，然后，猛地一拽。紧接着，就是一声"哗啦"和"砰"的清脆声响。 满满的一杯开水，泼到了小女儿的半张脸和胸口上，瞬间皮开肉绽。小女儿立刻发出了痛苦的哭喊声。 那一刻，两个父亲都傻了。 那个时 ...

Core Viewpoint - The article emphasizes the importance of understanding user needs and perspectives in product design, illustrated through a personal experience that led to the creation of a new product category, the "55-degree cup," which addresses a common safety issue for children [23][25][28]. Group 1: Personal Experience and Product Development - The author recounts a traumatic incident where a child was severely burned by hot water, highlighting the emotional impact and the realization of unmet user needs in everyday products like cups [12][23]. - This experience prompted the author to question why there were no products designed to cool hot liquids to a safer temperature, leading to the development of the "55-degree cup" [24][26]. - The product successfully met a previously unaddressed demand, achieving nearly 5 billion in sales in its first year [28]. Group 2: Product Philosophy - The author introduces the concept of "product three views," which includes user perspective, product value perspective, and world perspective, essential for creating successful products [29][30]. - The article suggests that just as individuals have personal values, products should also embody these three views to resonate with consumers [31][32]. Group 3: Training and Workshops - The article promotes a training program focused on category innovation, aimed at helping participants unlock market potential and develop successful products [33][34]. - The program includes practical strategies for identifying user needs, building competitive advantages, and executing actionable plans for product development [39][40].

Core Insights - The article emphasizes the importance of understanding consumer needs and effectively communicating brand value propositions to create successful brands [1] - It highlights the significance of product innovation and brand localization in the context of the evolving consumer landscape, particularly in the face of AI-driven changes [7][10] Group 1: Event Overview - The "Black Horse Consumption Rise Selected Course" will take place from October 17 to 19 in Shenzhen, focusing on product innovation and brand expansion strategies in the current market [5][9] - Notable speakers include industry leaders from renowned companies such as Sony, Uniqlo, and Muji, who will share insights on transforming technology into consumer-perceived value [9][10] Group 2: Key Themes - The article discusses how Japanese manufacturing success serves as a model for emerging markets, emphasizing the need to convert technology into tangible consumer benefits [7] - It outlines the role of AI in redefining consumer value and the necessity for companies to integrate demand with algorithmic capabilities to thrive in the future [7][10] Group 3: Practical Insights - The course will cover strategies for navigating the saturated market, focusing on identifying niche opportunities and leveraging AI for product innovation [10][12] - It will also address the importance of aligning supply chain capabilities with local market demands for successful brand globalization [11][16] Group 4: Target Audience - The course is aimed at founders and CEOs of consumer enterprises looking to break through growth ceilings, expand internationally, and innovate in product development [22]

Core Viewpoint - Investors are focusing on consumer enterprises that emphasize brand development, high standardization for rapid scalability, and defensive ecosystems against imitation [1][6][9] Group 1: Brand Development and Market Strategy - Successful consumer brands must have a flagship product that breaks through the market, allowing for the incubation of smaller brands [1] - High standardization enables rapid replication and the establishment of extensive chain stores [1] - Companies need to consider defensive strategies against imitation by innovating before launching products [1] Group 2: Learning from Japanese Consumer Brands - The success of Japanese brands in the 1980s was due to their ability to convert technology into user-perceived value, exemplified by Sony's Walkman and Uniqlo's comfortable basics [6][8] - Future consumer champions will be those that can perfectly integrate demand with algorithms, as seen in products like Plaud recording cards and Haivivi toys [6][9] Group 3: Course Offerings and Insights - The "Black Horse Consumption Rise Selected Course" will provide insights into how Japanese and Chinese consumer companies navigate the current market landscape [8][9] - Key speakers include industry leaders who will share their experiences in product innovation, brand development, and market strategies [8][9] Group 4: AI and Market Opportunities - The rise of AI is reshaping consumer markets, creating new opportunities for innovation in various sectors, including consumer electronics and emotional companionship [9][10] - Companies must identify their market positioning and leverage scalable innovative products to achieve brand differentiation [9][10] Group 5: Globalization and Localization - Chinese brands must adapt their supply chain capabilities to meet local market demands when expanding overseas, moving from a "copying domestic models" mindset to a localized approach [10][16] - Building trust with local consumers is crucial for Chinese brands in international markets, focusing on solving local problems rather than merely selling products [10][16]

Core Viewpoint - The article emphasizes the importance of awards, collaboration with Fortune 500 companies, and creating blockbuster products as the three key strategies for success in the industrial design industry, referred to as the "three axes" of growth [20][23][25]. Group 1: Personal Background and Journey - The founder of LKK, a leading industrial design company, has won 79 Red Dot Awards and is recognized as a top designer in China [3]. - The founder grew up in a family of small business owners, which instilled a strong entrepreneurial spirit from a young age [4][6]. - The founder's journey began in Beijing at the age of 18, leading to the establishment of the company at 28 [8][10]. Group 2: Business Philosophy and Strategy - The founder's initial goal was to become the best design company globally, focusing on quality rather than size [18]. - The three standards for being recognized as a top design company include winning prestigious awards, collaborating with Fortune 500 companies, and creating impactful products [20][22][23]. - The company has collaborated with over 280 Fortune 500 companies, aiming to reach 500 in the future [22]. Group 3: Long-term Value and Persistence - The founder emphasizes the importance of having a long-term vision and staying true to one's initial goals, or "初心" [35]. - Achieving long-term value requires persistence, as demonstrated by the founder's commitment to not attending award ceremonies until achieving a gold award, which took 16 years [29][30]. - The article highlights that success in business is a repetitive process of refining the core strategies [25][26]. Group 4: Market Trends and Future Directions - The article identifies three major global trends: the rise of individual users, a return to "truth, goodness, and beauty," and the digital lifestyle [36]. - The future will focus on creating new product value through emotional and functional attributes, necessitating a rethinking of every industry and category [37][38]. Group 5: Training and Development Opportunities - The article promotes a training program aimed at unlocking market potential through category innovation, scheduled for October 29-31 [39][40]. - The program will feature experienced partners and cover strategies for product lifecycle management and user value [44][50][58].

Core Insights - The article emphasizes the importance of product innovation and brand globalization in the context of the current consumption landscape, particularly focusing on the lessons from Japanese companies like Sony, Uniqlo, and Muji [8][10][11]. Group 1: Event Overview - The "Black Horse Consumption Rise Selected Course" will take place from October 17 to 19 in Shenzhen, featuring industry leaders who will share insights on product innovation and brand expansion in the current market [5][9]. - The course aims to dissect how Japanese and Chinese consumer champions navigate the challenges of a saturated market and leverage technology for product development [10][11]. Group 2: Key Themes - The transition from "Made in China" to brand premiumization is crucial for Chinese consumer electronics companies to escape price competition [16]. - AI is reshaping consumer experiences, with companies needing to integrate demand with algorithmic solutions to create innovative products [8][10]. - The course will cover various sectors including consumer electronics, beauty, fashion, and fast-moving consumer goods, focusing on how to turn technology into user-perceived value [9][10]. Group 3: Expert Contributions - Notable speakers include: - **前田悟** (Former Sony Engineer): Discussing how to transform ideas into market-leading products [15]. - **萩原富三郎** (Muji Co-founder): Sharing insights on maintaining quality while offering structurally low-priced products [19]. - **浅田拓郎** (Former Uniqlo MD): Revealing how data-driven strategies can lead to significant growth [21]. Group 4: Target Audience - The course is designed for founders and CEOs of consumer enterprises looking to: - Break through growth ceilings by identifying niche market opportunities [23]. - Expand internationally while avoiding cultural pitfalls [23]. - Innovate products to combat severe homogenization in the market [23].

Core Viewpoint - The article emphasizes the importance of understanding consumer needs and the ability to transform technology into user-perceived value, particularly in the context of AI reshaping the consumption landscape [8][9]. Group 1: Event Overview - The "Black Horse Consumption Rise Selected Course" is scheduled from October 17 to 19 in Shenzhen, focusing on how Japanese and Chinese consumer companies can thrive in a saturated market [6][10]. - The course features prominent speakers from various successful companies, including former executives from Uniqlo, Sony, and Muji, who will share insights on product innovation and brand expansion [3][10]. Group 2: Key Insights from Japanese Experience - The success of Japanese brands in the 1980s serves as a model for emerging markets, highlighting the importance of converting technology into consumer-friendly products [8]. - Companies like Sony and Uniqlo succeeded not just through advanced technology but by addressing specific consumer pain points, demonstrating the need for a deep understanding of consumption scenarios [8][9]. Group 3: AI and Consumer Innovation - AI is redefining the essence of consumption, with future market leaders being those who can seamlessly integrate consumer needs with algorithmic solutions [8][11]. - The rise of AI in consumer products is creating new categories, emphasizing the need for companies to identify clear market segments and innovate accordingly [11]. Group 4: Globalization and Localization - The essence of globalization for Chinese brands lies in deeply integrating local market demands with Chinese supply chain capabilities, moving beyond mere exportation [12][17]. - Successful overseas branding requires understanding and connecting with local consumers, ensuring that products address their specific needs rather than just selling a product [18]. Group 5: Course Content and Structure - The course will cover various topics, including consumer insights, product development processes, and strategies for overcoming market saturation through innovation [10][19]. - Specific sessions will focus on how to leverage data-driven strategies for product planning and inventory management, drawing lessons from successful companies like Uniqlo [21].

Core Insights - The article emphasizes the importance of leveraging cultural momentum to create products, suggesting that the focus should be on elevating creativity rather than merely positioning products or companies at the peak [1] Group 1: Event Overview - The "Black Horse Consumption Rise Selected Course" is scheduled from October 17 to 19 in Shenzhen, featuring renowned speakers from various industries [2][5] - The course aims to provide immersive insights into how Chinese and Japanese consumer enterprises succeed in a saturated market, focusing on product innovation and brand expansion [6][9] Group 2: Key Themes and Insights - The article discusses the transformation of Japanese manufacturing since the 1980s, highlighting the ability to convert technology into user-perceived value as a key to success [7] - It notes that AI is reshaping consumer experiences, with future champions being those who can seamlessly integrate demand with algorithms [7][10] - The course will cover how to identify and seize new opportunities in the consumer market, particularly through AI and innovative product development [10][11] Group 3: Expert Contributions - Notable speakers include industry leaders who will share their experiences in product innovation and market strategies, such as the former MD of Uniqlo and a key figure from Sony [9][14][20] - The course will also address the importance of understanding local market needs for Chinese brands looking to expand internationally, emphasizing the need for cultural integration [11][17] Group 4: Target Audience - The course is aimed at founders and CEOs of consumer enterprises who are looking to break through growth ceilings, expand internationally, or innovate in product development [22]

Core Viewpoint - The article emphasizes the importance of awards, collaboration with Fortune 500 companies, and creating blockbuster products as the three key strategies for success in the industrial design industry, referred to as the "three axes" of entrepreneurship [20][23][25]. Group 1: Personal Background and Journey - The founder of LKK, 贾伟, has won 79 Red Dot Awards and is recognized as a leading designer in China, known for his business acumen and design talent [3]. - Growing up in Ningxia, the founder was influenced by his parents' small business ventures before starting his own entrepreneurial journey at the age of 28 [4][8]. - The founder's first product, the 55-degree cup, generated over 5 billion in sales in its first year [9]. Group 2: Business Philosophy and Strategies - The founder's initial goal was to become the best design company globally, focusing on quality rather than size [18]. - The three standards for being recognized as a top design company include winning prestigious awards, collaborating with Fortune 500 companies, and creating impactful products [20][22][23]. - The company has collaborated with over 280 Fortune 500 companies, aiming to reach 500 in the future [22]. Group 3: Long-term Value and Persistence - The founder emphasizes the importance of having a long-term value pursuit and staying true to one's original intentions, which he refers to as "初心" [27][35]. - Achieving long-term goals may take years, as demonstrated by the 16 years it took to win a Gold Award after initially receiving a Red Dot Award [29][30]. - The article highlights the significance of persistence in achieving success, comparing it to a repetitive practice that leads to gradual growth [25][35]. Group 4: Future Trends and Innovations - The article identifies three major global business trends: the rise of individual users, a return to "truth, goodness, and beauty," and the digital lifestyle [36]. - It suggests that the future will be characterized by a competition of imagination, focusing on emotional and functional value to create new product attributes [37]. - The need for industry and category redefinition is emphasized to adapt to these trends [38]. Group 5: Training and Workshops - The article promotes a training program aimed at unlocking market potential through category innovation, featuring experienced partners from the industry [39][41]. - The program is designed to help participants understand market dynamics and develop actionable strategies for product and brand growth [50].

Group 1 - The article highlights the journey of Jia Wei, the founder of LKK Design, who has won 79 Red Dot Awards and is recognized as a leading designer in China, combining business acumen with design talent [2] - Jia Wei's experience with his daughter's scalding incident led to the realization of unmet user needs, particularly in the design of everyday products like cups [23][24] - The introduction of the "55-degree cup," which can cool boiling water to a safe drinking temperature, generated significant market demand, achieving nearly 5 billion yuan in sales in its first year [28] Group 2 - The article emphasizes the importance of understanding user perspectives and needs in product design, which can lead to innovative solutions that address real-life problems [24][25] - It discusses the concept of "product three views" (user view, value view, and world view) as essential for creating successful products [29][30] - The upcoming Black Horse Consumption Rise course aims to teach participants about product innovation and brand expansion, featuring industry leaders and experts [33][36] Group 3 - The course will cover how Japanese companies successfully transformed technology into user-perceived value, providing insights for Chinese enterprises [40] - It will also explore the integration of AI in consumer products and how to leverage technology for market advantage [41][43] - The course is designed for founders and CEOs of consumer enterprises looking to overcome growth barriers and innovate in product development [57]