每日金句 当年创业的时候，有好几次我觉得就要过不去了，但是再过不去，晚上也要睡 觉，你总要想着第二天太阳照样升起。就是这样，往往不知道怎样过的，但就 是熬过去了。遇到问题不要逃避，你会发现，往往成功与不成功之间就差这一 步，熬。 王石丨万科创始人 前优衣库MD部长 浅田拓郎 、 无印良品初创成员 萩原富三郎 、 索尼传说技术师 前田悟 、 创业黑马董事长 牛文文、 前华为北美公关舵主 Chris Pereira 、 洛可可创始人&董事长 贾 伟 等 。 10月17日-19日 ， 用3天时间，沉浸式拆解中日消费企业如何赢在存量时代， 教你 产品创新 与品牌出海。 文章末尾扫码，即可报名！ 活动详情如下 ↓↓↓ 黑马消费崛起精选课 10.17 / 10.19 ♡ 深圳 f Oct. 这里认真推荐你： 报名 「 黑马·消费崛起精选课 」 本次邀请到的名师就有： Oct. Oct. 向中日消费冠军 学产品创新与品牌出演 80 年代起"日本制造"的黄金时代为后发国家提供了 从技术追赶者到规则制定者的转型范本。日本企业成 功的关键在于将技术转化为用户可感知的价值。索尼 Walkman 的成功不是因为技术最先进,而是解决了 ...

每日金句 创业者初期是在山里走路，这个时候方向不重要，关键是不要摔跤，不要掉到 坑里去。 因为你走在山路上，方向再偏能偏哪去？ 但如果你进入了快车道， 已经在高速公路上了，这时候方向就非常重要，往往错过一个路口，再拐回来 就要很长时间。 此时，你做战略决策时，一定要想想你的初心是什么。 吴太兵 | 万兴科技创始人、黑马营1期成员 这里认真推荐你： 报名 「 黑马·消费崛起精选课 」 本次邀请到的名师就有： 前优衣库MD部长 浅田拓郎 、 无印良品初创成员 萩原富三郎 、 索尼传说技术师 前田悟 、 创业黑马董事长 牛文文、 前华为北美公关舵主 Chris Pereira 、 洛可可创始人&董事长 贾 伟 等 。 10月17日-19日 ， 用3天时间，沉浸式拆解中日消费企业如何赢在存量时代， 教你 产品创新 与品牌出海。 文章末尾扫码，即可报名！ 活动详情如下 ↓↓↓ 黑马消费崛起精选课 10.17 / 10.19 ♡ 深圳 Oct. Oct. Oct. 向中日消费冠军 学产品创新与品牌出演 80 年代起"日本制造"的黄金时代为后发国家提供了 从技术追赶者到规则制定者的转型范本。日本企业成 功的关键在于将技术转 ...

黑马营 22 期 5 课 每日金句 利用文化势能创造产品，不是把你的产品、把你的企业放在高峰，而是把 一种创造力放在高峰上。通过文化势能铺就的用户和群体，表达成为一种 体验，这种体验成为社交货币，成为一种价值，最后表达为一种话语体 系，大家可以透过你所构建的东西，再表达、再传播。爆品就这样产生 了。 贾伟 | 洛可可创新设计集团创始人 这里认真推荐你： 报名 「 黑马·消费崛起精选课 」 本次邀请到的名师就有： 金沙江创投主管合伙人 朱啸虎 、 前优衣库MD部长 浅田拓郎 、 无印良品初创成员 萩原富三 郎 、 前华为北美公关舵主 Chris Pereira 等 。 活动详情如下 ↓↓↓ 黑马消费崛起精选课 10.17 / 10.19 ♡ 深圳 Oct. Oct. 向中日消费冠军 学产品创新与品牌出瘦 80 年代起"日本制造"的黄金时代为后发国家提供了 从技术追赶者到规则制定者的转型范本。日本企业成 功的关键在于将技术转化为用户可感知的价值。索尼 Walkman 的成功不是因为技术最先进,而是解决了 " 随时随地听音乐 "的痛点;优衣库的胜利不仅是开 发了舒适基本款,更在于联合东丽带来的科技面料的推 广。这种 ...

以下文章来源于i黑马 ，作者i黑马 我的父母在改革开放之前就做生意，做那种很小的生意，小倒爷，开早点铺、卖西瓜、开录像厅、倒服装、倒电视。就是所有改革开放之前的 生意，我父母基本都做过。 我不能说我是富二代，就只是万元户而已。富二代都是拿父亲的钱来创业，我没拿我父亲的钱创业，我父亲也没钱给我。 父母常常在家谈怎么做生意，我从小就听到了很多故事。 让创业者不再孤独@i黑马 贾伟，LKK洛可可创始人、董事长、艺术家、黑马加速导师 自2004年创业以来，贾伟狂揽 79项 红点奖，并成为中国唯一独揽红点、iF、IDEA、G-Mark、Good Design、红星等国际顶级设计金奖的设计师； 将洛可可做成中国最大的工业设计公司之后，不断颠覆自己，连续创业； 被外界誉为：兼具商业头脑和设计才华的中国商业设计师第一人。 我出生在宁夏，在腾格里沙漠旁边长大，从小就经常骑着骆驼到沙漠里看星星。 我最崇拜的人正是我的父亲，他认真、勤奋，改变了家庭命运。我也要做个认真、勤奋的人。 我18岁来到北京，28岁准备创业。 38岁时，做了我们公司自己的第一款产品（55度杯），那年卖了50多个亿。 i黑马 . 20 年前没有联合办公，我租了 ...

Group 1 - The article highlights the journey of Jia Wei, the founder of LKK Design, who has won 79 Red Dot Awards and is recognized as a leading designer in China, combining business acumen with design talent [2] - Jia Wei's experience with his daughter's scalding incident led to the realization of unmet user needs, particularly in the design of everyday products like cups [23][24] - The introduction of the "55-degree cup," which can cool boiling water to a safe drinking temperature, generated significant market demand, achieving nearly 5 billion yuan in sales in its first year [28] Group 2 - The article emphasizes the importance of understanding user perspectives and needs in product design, which can lead to innovative solutions that address real-life problems [24][25] - It discusses the concept of "product three views" (user view, value view, and world view) as essential for creating successful products [29][30] - The upcoming Black Horse Consumption Rise course aims to teach participants about product innovation and brand expansion, featuring industry leaders and experts [33][36] Group 3 - The course will cover how Japanese companies successfully transformed technology into user-perceived value, providing insights for Chinese enterprises [40] - It will also explore the integration of AI in consumer products and how to leverage technology for market advantage [41][43] - The course is designed for founders and CEOs of consumer enterprises looking to overcome growth barriers and innovate in product development [57]

Core Insights - The article emphasizes the importance of understanding the core business model before seeking financing, suggesting that funding should accelerate growth rather than clarify business strategies [1] - It highlights the significance of product innovation and understanding consumer needs, drawing lessons from successful Japanese companies like Sony and Uniqlo [8][9] Group 1: Financing and Business Strategy - Financing should be aimed at accelerating growth rather than changing the core business model [1] - Companies must have a clear understanding of their operational core before seeking investment [1] Group 2: Product Innovation and Market Understanding - Successful companies convert technology into user-perceived value, as seen in Sony's Walkman and Uniqlo's comfortable basics [8] - AI is reshaping consumer products by redefining their inherent value, with future champions being those who integrate demand with algorithms [8] Group 3: Learning from Japanese Companies - The article discusses how Japanese companies have successfully transformed from technology followers to rule-makers by understanding consumer scenarios [8] - It suggests that Chinese companies can learn from Japan's experience in product innovation and brand globalization [13] Group 4: Course Offerings and Expert Insights - The article promotes a course that includes insights from industry leaders on product innovation, supply chain management, and global branding strategies [9][10][11] - Key speakers include experts from Sony, Uniqlo, and other successful brands, focusing on how to navigate the current market landscape [19][20][21]

现在是政策市场，国家让你干什么，你就干什么。 以下文章来源于i黑马 ，作者i黑马 让创业者不再孤独@i黑马 i黑马 . 对创业者来说，你要爬的梯子 一共有五步： 第一步：创小， 即 创新型中小企业。 创新型中小企业，一般是指在产品、技术、管理、模式等方面创新能力强、专注细分市场、成长性好的中小企业。 第二步：科小， 即 科技型中小企业。 科技型中小企业，是指依托一定数量的科技人员从事科学技术研究开发活动，取得自主知识产权并将其转化为高新技术产品或服务，从而实现 可持续发展的中小企业。 这类企业侧重于科技研发和成果转化，是推动科技创新和产业升级的先锋力量。 第三步：专精特新。 所以，国家明确大方向后，你就赶紧上车快跑， 因为 国家不会老做一件事。 所以，做制造的第一件事，是去爬国家的梯子。 即 具有专业化、精细化、特色化、新颖化等发展特征的企业。 也就是，专注细分市场具备特色专业技术的创新型中小企业。 这一概念是我国为促进中小企业转型升级、增强核心竞争力而提出的重要发展方向。 第四步：小巨人。 也就是，"专精特新"中小企业中的佼佼者。 第五步：北交所IPO。 北京证券交易所，简称"北交所"，是中国第一家公司制证 ...

过去十年，超过百亿美金的 C端App，几乎全是中国创业者做的。 所以，现在美国的 VC都不怎么投Consumer了，因为过去十年美国没有一个本土的C端App能 跑出来。 这就像中国的SaaS投资人也受了很重的伤一样，美国的Consumer VC也一样。 所以， 面向 C端的中国创业者，打全球市场必须要无比自信，因为你没有对手。 但面向企业端， Go-to-Market （进入市场战略/方案） 是很大的挑战 ，尤其是卖给美国的 大型企业。唯一的例外可能是Zoom，但它也是靠疫情才迎来大爆发。 中国的To B应用 ，靠PLG（产品驱动增长）可能做到一两千万美金ARR（年度经常性收 入），但 要突破三五千万美金的瓶颈，就必须转型SLG（销售驱动增长），组建一个有经验、 有关系的本地销售团队， 这个难度对中国创始人来说非常大。 你能不能吸引有能力的国外Sales（销售人员）？因为在中美国都是一样的， 大企业的 Sales 都是靠关系的 ，这个是很大一个挑战。 最近有人问我： 中国企业出海，应该先去哪个海外市场？ 其实，还是看每个创业者自己的背景、经验和人脉。 我打个不一定恰当的比喻：如果你认为自己是F-35，那就直接 ...

Core Viewpoint - Entrepreneurship requires continuous adaptation, keen observation, and effective resource utilization, emphasizing the importance of decision-making free from personal biases [1] Group 1: Course Overview - The "Black Horse: Rise of Consumption" course features renowned instructors from various industries, focusing on product innovation and brand expansion in the context of the Chinese and Japanese markets [3][10] - The course aims to provide insights into how companies can leverage technology and consumer needs to create market-leading products [10][12] Group 2: Insights from Japanese Companies - Japanese companies have successfully transformed technology into user-perceived value, exemplified by Sony's Walkman and Uniqlo's innovative fabrics [10] - The integration of AI in consumer products is reshaping the industry, with companies that effectively merge demand with algorithms poised to become future champions [10][12] Group 3: Market Strategies - The course discusses strategies for Chinese brands to adapt to global markets by aligning supply chain capabilities with local demands, moving from simple exportation to deeper cultural integration [13][21] - Emphasis is placed on the importance of understanding local consumer needs and building trust through effective communication and problem-solving [22] Group 4: Product Innovation and Development - The curriculum includes lessons on how to innovate products by combining cross-disciplinary technologies and AI, addressing the challenges of product aging in a saturated market [17][23] - Successful product development processes from companies like Muji and Uniqlo are analyzed to provide actionable insights for Chinese enterprises facing homogenization and inventory management issues [25][24]

Core Insights - The article emphasizes that Chinese consumers are adapting to a new normal, moving away from the mindset of waiting for economic growth to return to previous levels and instead focusing on practical consumption planning [4][6][26] Group 1: Consumer Behavior Trends - The first trend indicates that consumers are embracing a new normal, becoming more rational and proactive in planning their consumption [4][6] - The second trend highlights a clear segmentation in consumer confidence and behavior, with different demographic groups exhibiting varying levels of optimism [7][14] - Rural consumers, particularly the elderly, show increased confidence due to rural revitalization policies and income growth, while urban Z-generation consumers remain relatively optimistic despite facing challenges [9][11][12][13] Group 2: Spending Priorities - The third trend reveals that consumers are increasingly prioritizing personal achievements in their spending, focusing on categories that provide clear value and satisfaction [16][26] - Education emerges as the category with the highest expected spending growth at 5.7%, as consumers seek to invest in skills and knowledge for future security [17][18] - Health-related expenditures, including health products and services, are also on the rise, with expected growth rates of 2.7% and 2.4% respectively, reflecting a growing emphasis on well-being [19][20] - Travel spending is expected to grow by 1.9%, indicating a continued desire for cultural experiences and personal enrichment through travel [22] - Wealthy urban consumers are willing to invest in tangible goods like home renovations and automobiles, which signify an enhancement of their quality of life [23] Group 3: Market Opportunities - The article suggests that businesses should reassess their product strategies and communication methods based on the nuanced understanding of different consumer segments [14][24] - Companies operating in sectors aligned with the identified trends are positioned favorably, while those outside these areas may need to adapt their offerings to meet evolving consumer expectations [24][26]