所有过去这些年，我发现： 几乎食品饮料工业的成功，大概就是四个词，基本上无一例外。 减糖、减脂、减卡、减油、减盐。 第三，五个零。 零蔗糖、零色素、零香精、零防腐剂、零添加剂。 Timing 点到了，到了那个时间，就对了。 所以，几乎食品饮料工业的成功，大概就是四个词： 第一，" 五加 "。 加蛋白质、加钙、加芝士、加膳食纤维、加益生菌。 第二，五减。 成功的品牌案例，都是趋势性的成功，我们也只是趋势的助推者。 比如说，你看到元气森林的成功，无糖茶东方树叶的成功，无糖酸奶简醇的成功，那请问为什么呢？ 无糖茶，很早就出现了，为什么就不成功呢？但是2020年就成功了。 第四，五追求。 求新鲜、求天然、求绿色、求有机、求轻量。 市面上那些成功的品牌案例，基本上无一例外，这就是消费趋势。 这里，认真给大家推荐一下： 10月17日-19 日 ，黑马消费崛起精选课（深圳） 这次邀请到的名师就有： 锅圈&钱大妈&零食很忙的背后投资大佬 常斌， 前优衣库MD部长 浅田拓郎 、 无印良品初创成员 萩原富三郎 、 前华为北美公关舵主 Chris Pereira 、等 。 3天时间，带你沉浸式拆解中日消费企业如何赢在存量时代， 教 ...

以下文章来源于i黑马 ，作者i黑马 i黑马 . 让创业者不再孤独@i黑马 常斌，启承资本创始人&管理合伙人，黑马加速导师 曾负责京东集团的战略投资，于2016年创办启承资本，专注消费投资，助力新一代消费冠军。已经投资 了京东物流、万物新生、十月稻田、锅圈食汇、德尔玛、源氏木语、植护、零食很忙、钱大妈、薛记炒 货、海马体、M Stand等知名品牌。 创业黑马和 常斌总，刚发布了一个重磅计划， 文末扫码即可咨询。 大家觉得今天的日子难过，怎么破局？ 我们把目光拉长，看看邻居日本，怎么熬过"失落的三十年"。 日本失落的三十年里，大众二十多年没涨过工资，且老龄化严重。 日子过成这样，但依然涌现出一批优秀的消费冠军： 优衣库，宜得利，711，唐吉诃德，萨莉亚，明治食品…… 从日本我们可以得到两个启示： 一是刚需在不断升级，包括产品和业态两方面。 今天我们都在谈论"下沉市场"。 日本食品的丰富度之高、性价比之高让人印象深刻，在便利店吃一顿饭只用10-20块人民币。 同时，商业业态发生了很大变化，便利店、折扣店替代超市、百货成为主流业态，可以做到既 便宜又方便且有体验感。 二是平替的大量出现。 日本三十年前是全球最大的奢侈 ...

Core Viewpoint - The article emphasizes the importance of learning from both successes and failures in business, highlighting that understanding the correct causal relationships is fundamental to human progress and decision-making in investments and entrepreneurship [7][11][15]. Group 1: Company Insights - TianTu Capital has become the first Chinese VC to be listed on the Hong Kong Stock Exchange as of October 6, 2023 [3]. - The founder of TianTu Capital, Feng Weidong, manages a fund size exceeding 20 billion yuan and has invested in over 200 companies, including notable firms like Zhou Hei Ya and Nai Xue's Tea [4][5]. - The article promotes an upcoming event featuring Feng Weidong and other industry leaders, focusing on product innovation and brand expansion in the consumer sector [16][18]. Group 2: Market Trends - The article discusses the strategies of Japanese brands in the 1990s, which successfully expanded overseas while maintaining profitability through product innovation and brand development [22]. - It highlights the dual strategy of "localization + globalization" adopted by companies like Kao, which operates in over 100 countries, and Uniqlo, which has seen a tenfold increase in stock price over the past five years [22]. - The article outlines the need for Chinese consumer brands to innovate and differentiate in a saturated market, emphasizing the importance of quality and cost-effectiveness to meet new consumer demands [25]. Group 3: Educational Opportunities - The article promotes a three-day immersive course aimed at dissecting how Chinese and Japanese consumer companies succeed in a saturated market, focusing on product innovation and brand globalization [17][20]. - The course will feature industry experts who will share insights on product development, market positioning, and strategies for overcoming challenges in international markets [24][26]. - Specific sessions will cover topics such as the importance of data-driven product strategies and the role of technology in enhancing product development efficiency [32][34].

Core Viewpoint - The article emphasizes the importance of awards, collaboration with Fortune 500 companies, and creating blockbuster products as the "three axes" for success in the industrial design industry, as demonstrated by LKK's founder, Jia Wei [3][18][20]. Group 1: Entrepreneurial Journey - Jia Wei started his entrepreneurial journey at the age of 28 and has been in business for over 20 years [6][31]. - The first product developed by the company, the 55-degree cup, achieved sales of over 5 billion yuan in its first year [5]. - The company initially operated from a modest office space, highlighting the humble beginnings of the entrepreneurial journey [10][12]. Group 2: Standards for Success - The first standard for success is to win prestigious design awards, including the Red Dot and iF awards, which are considered the Olympics of the design world [15][16]. - The second standard involves collaborating with Fortune 500 companies, with LKK having worked with over 280 such companies to date [17]. - The third standard is to create impactful products that contribute to societal development and market disruption [18][19]. Group 3: Long-term Value Pursuit - Jia Wei emphasizes the need for a long-term value pursuit, which involves having a clear vision and commitment to achieving it, regardless of the time it takes [30][32]. - The journey to achieving significant awards can be lengthy, as demonstrated by the 16 years it took to win a Gold Award after initially receiving a Red Dot Award [24][25]. Group 4: Market Trends and Future Directions - The article identifies three major global business trends: the rise of individual users, a return to "truth, goodness, and beauty," and the digital lifestyle [31]. - It suggests that the future will focus on imaginative competition, leveraging emotional and functional value to create new product attributes [32][33]. Group 5: Training and Development - The article promotes a training program aimed at unlocking market potential through category innovation, featuring experienced partners from the industry [34][35]. - The program is designed to help participants understand market dynamics and develop actionable strategies for product and brand growth [39][40].

Core Viewpoint - The article emphasizes the importance of awards, collaboration with Fortune 500 companies, and creating blockbuster products as the three key strategies for success in the industrial design industry, referred to as the "three axes" of growth [12][18][20]. Group 1: Company Background - The company, LKK (洛可可), was founded by Jia Wei in 2004 and has since become the largest industrial design company in China, winning 79 Red Dot Awards and other prestigious international design awards [3][5]. - The company has collaborated with over 280 Fortune 500 companies, aiming to reach 500 collaborations in the future [17]. Group 2: Key Strategies for Success - The first standard for being recognized as a top design company is to win prestigious awards such as the Red Dot and iF awards, which are considered the Olympics of the design world [14][15]. - The second standard is to establish partnerships with Fortune 500 companies, which enhances credibility and opens doors for more significant projects [16]. - The third standard involves creating impactful products that contribute to social development and market disruption, leading to the creation of blockbuster products [18]. Group 3: Long-term Value Pursuit - The company emphasizes the importance of having a long-term vision and commitment to achieving its goals, which includes a focus on awards and collaborations [23][26]. - The journey to achieving long-term value is marked by persistence and dedication to the initial vision, which is crucial for success in any industry [26]. Group 4: Industry Trends - The article identifies three major global trends: the rise of individual users, a return to "truth, goodness, and beauty," and the digital lifestyle, which will shape future business landscapes [27]. - The future will require industries to innovate and reshape their categories to meet these evolving consumer expectations [28].

Core Viewpoint - The article emphasizes the importance of awards, collaboration with Fortune 500 companies, and creating blockbuster products as the three key strategies for success in the industrial design industry. These strategies are referred to as the "three axes" of growth for entrepreneurs in this field [12][18][20]. Group 1: Entrepreneurial Journey - The founder of LKK, a leading industrial design company, has won 79 international design awards, establishing himself as a prominent figure in the industry [3]. - The company achieved significant sales with its first product, the 55-degree cup, generating over 5 billion in revenue [5]. - The founder's entrepreneurial journey began with a modest office rental of 500 per month, highlighting the humble beginnings of the company [10][11]. Group 2: Standards for Success - The first standard for being recognized as a top design company is winning prestigious awards such as the Red Dot and iF awards, which are considered the Olympics of design [14][15]. - Collaborating with Fortune 500 companies is the second standard, with the company having worked with over 280 such firms, aiming to reach 500 [16][17]. - The third standard involves creating impactful products that contribute to societal development and market disruption [18]. Group 3: Long-term Value Pursuit - The founder emphasizes the necessity of having a long-term vision and commitment to achieving goals, illustrated by a 16-year journey to win a gold award [23][24]. - The concept of "long-term value" is defined as the unwavering pursuit of a clear objective, which is essential for both individuals and companies [26]. - The article concludes with a discussion on the emerging trends in global business, focusing on the rise of individual users and the need for industry innovation [27][28].

Core Viewpoint - The article discusses the journey of the founder of LKK Innovation Design Group, highlighting the challenges faced after a devastating fire in 2018 and the subsequent personal and professional transformation that followed. It emphasizes the importance of self-reflection, resilience, and the duality of entrepreneurship, combining both emotional and rational aspects in leadership. Group 1 - In 2018, LKK's Beijing office suffered a fire that destroyed critical assets, leading to significant financial losses and hindering the company's planned IPO in 2019 [3][11][14] - The founder, Jia Wei, describes this period as a "dark moment" in his life, prompting a deep introspection and a shift from external to internal growth [4][10][14] - The company has evolved into a leading innovation design group in China, with a focus on integrating user experience and Chinese cultural elements into product design [4][5][10] Group 2 - Jia Wei engaged in various activities such as hiking, spiritual practices, and painting to rebuild his inner self, which he refers to as "natural healing, spiritual healing, and artistic healing" [16][18][19] - He emphasizes the importance of understanding oneself and cultivating self-love as essential for effective leadership and entrepreneurship [19][20][28] - The concept of "chapter-based life" is introduced, suggesting that individuals should embrace their multifaceted identities rather than being confined to a single label [20][28] Group 3 - The article outlines the evolution of Jia Wei's understanding of entrepreneurship, transitioning from a designer to a design manager, and eventually to an entrepreneur [22][24][28] - It highlights the necessity for entrepreneurs to possess both emotional intelligence and rational decision-making skills, advocating for a balance between the two [26][27][28] - The importance of continuous learning and self-improvement is stressed, with a call for entrepreneurs to engage in both external knowledge acquisition and internal wisdom cultivation [28][29]