目前，"泊为"凭借扎实的品质根基，已赢得全球超20000家星级酒店的信赖，服务网络覆盖希尔顿、万 豪、香格里拉等国际酒店集团，以及亚朵、白天鹅等本土知名品牌，成为酒店场景专业电器的优选品 牌。"泊为"董事长粟征兵在签约仪式上说道："利他者方能行远，利民者方得长青。消费者的每一次选 择，都是一份托付，守护这份托付，就是守护诚信社会的基石。" 据了解，"广东3·15消费维权打假工程"由广东3·15组委会联合多部门及知名企业共同发起，该工程围绕 消费维权、打假治劣、品牌扶优等多维度，着力净化市场经营环境，助推市场向更高质量、更可持续的 方向发展。此届工程共吸引5586家企业申报，评审过程覆盖社会信用、品牌价值、质量管理、科技创新 等全维度严苛指标。 签约仪式上，广东省3·15组委会领导代表、广东南方产品质量研究院李林杰副院长表示，"泊为"凭借着 其优质产品与服务，在众多申报企业中脱颖而出，获得组委会的认可，入围"2026广东3·15消费维权打 假工程"，藉此也希望"泊为"能发挥标杆引领作用，在健康个护科技领域领域为广东省高质量发展作出 更大贡献。 据悉，"泊为"从租赁厂房起步，至今已建成占地4万平方米的智能产业园， ...

Core Insights - The article highlights the recognition of various Chinese liquor brands, including Hongxing, as part of the first batch of "Chinese Consumer Brands," emphasizing the importance of brand value and quality in the competitive landscape [2] - Hongxing's success is attributed to its integrated core competitiveness system, which includes quality, product, and cultural strength, allowing it to evolve from a traditional brand to a national consumer brand [2][12] Group 1: Quality and Production - The Chinese liquor market is shifting from channel-driven to quality-driven strategies, with quality becoming a key competitive factor for companies [3] - Hongxing adheres to traditional solid-state fermentation techniques, ensuring strict quality control from raw material selection to the brewing process, and has become the first company in Beijing to receive "pure grain solid fermentation liquor" certification [5] - The company has integrated smart manufacturing into traditional brewing, establishing an intelligent brewing base that combines traditional techniques with digital control, ensuring consistent flavor and quality [7][9] Group 2: Product Innovation and Market Position - Hongxing has developed a diverse product matrix that covers various price ranges, catering to different consumer needs, and demonstrating strong market competitiveness [10] - The company offers products in the light bottle category at price points ranging from tens to sixties of yuan, with core products achieving high repurchase rates due to their traditional brewing methods [10][12] - In the mid-to-high-end boxed market, Hongxing's products enhance brand recognition through cultural elements, filling gaps in the market and increasing premium potential [10] Group 3: Cultural Empowerment and Brand Strategy - Hongxing emphasizes cultural empowerment as a core strategy, integrating the inheritance and innovation of non-heritage techniques into modern consumption scenarios [13][15] - The company has established itself as a leader in the Beijing Erguotou market by creatively transforming traditional techniques into modern contexts, enhancing consumer trust and engagement [15][16] - Hongxing aims to transition from a product-driven to an emotion-driven brand, leveraging its historical positioning and modern marketing strategies to expand its appeal [16]