这需要我们形成较为完善的工作机制，持续改善行业生态。应对新形势下戏剧发展诸多要素进行系统厘 定，如支持戏剧院团发展、提升作品评价和资金资助效能、推动戏剧演出提质增量、加强戏剧普及推广 交流等。唯有如此，才能激发市场活力，让传统戏剧重新走向大众。 对于一个历史悠久的艺术种类，努力在守正和创新之间取得平衡是长期的挑战。面对厚重的历史文化遗 产，《行动计划》明确建立经典保留剧目库，做好整理研究和演出推广工作，同时对传统剧本、曲本和 文献资料进行挖掘、整理、研究、出版、收藏、展览，编纂出版《中国戏曲剧种全集》，实施中国戏剧 梅花奖艺术家口述史工程。这是对戏剧历史文化价值的高度重视，有利于传承戏剧的深厚文化底蕴。 除此之外，新形势下，我们还迫切需要拓展戏剧传播方式，充分将戏剧传统与当代民众生活方式、审美 旨趣进行有机结合，使之走向大众文化现场。可探索运用广播、电视、电影等传统媒介和互联网、人工 智能等新技术手段传播推广戏剧艺术，推动科技赋能戏剧创作传播，引导院团和演员线上演播、线上直 播等活动。这样，既可借助传统媒介和新技术手段尽可能扩大戏剧的传播范围，稳固老观众，吸收新粉 丝，又能够借助当下民众喜闻乐见的新形式增强戏 ...

罗志华 春节期间，消费市场持续升温，众多老字号也焕然一新。近日，北京多家老字号品牌通过产品创新、场 景延伸、多方联动等方式，持续拉近与年轻消费群体的距离。北京市商务局发布的春节消费数据显示， 前门、王府井、隆福寺、三里屯等核心商圈将老字号焕新与沉浸式体验深度融合，实现客流与销售额双 增长。当前老字号已经不再只是长辈们的专属，而正逐步赢得年轻消费者的关注与喜爱。 这种消费倾向值得赞赏、让人欣慰。许多老字号历经岁月洗礼，在市场竞争中屹立不倒，凭借的正是它 们对品质的执着追求和对传统技艺的匠心坚守。在当前消费市场多元化、个性化趋势愈发明显的背景 下，老字号成功"破圈"，吸引年轻消费群体，不仅为自身发展开辟了新空间，更为传统文化的传承与创 新提供了鲜活范例。 年轻人对老字号青睐有加，背后有着多重因素。比如老字号所蕴含的深厚传统文化底蕴，吸引了他们的 目光。老字号长期积累的良好口碑和信誉，则是其赢得年轻人信任的关键。在产品质量参差不齐的消费 环境中，老字号稳定的品质和可靠的性能，为年轻人提供了安心的选择。很多老字号承载着几代人的记 忆，那些熟悉的品牌标识、独特的包装设计，都能唤起包括年轻人在内的所有消费者对过去美好时光 ...

新华社福州2月25日电 题：泉州小木偶，撬动观演大市场 新华社记者庞梦霞 木偶小猴翻筋斗、弹吉他、耍金箍棒，动作灵动如真；木偶仙女卧倒在地，随着锣声"锵"地一响，站起的瞬间换了一身衣裳，引得观众一 阵惊呼。春节假期，泉州木偶剧院好戏连场，台下座无虚席，现场掌声、喝彩声接连不断。 图为泉州提线木偶戏演出现场。（肖和勇摄） 剧场外的木偶主题文创区，观众则排着队选购迷你提线木偶、冰箱贴、书签、徽章、帆布包等产品。泉州市木偶剧团团长洪世键说，剧院 客流持续攀升，带动文创产品热销，目前正加紧开发不同木偶造型的主题钥匙扣、充电宝等新品。 为一出戏，赴一座城。甚至有游客为观看木偶戏，特意规划泉州深度游。"提线木偶戏'一票难求'，先买戏票、再买机票，提前蹲守小程序 抢票，戏票到手才敢安排行程。"不少观众在社交媒体上分享"抢票攻略"。 泉州提线木偶戏古称"悬丝傀儡"，起源于汉，盛行于唐宋，2006年被列入国家级非物质文化遗产名录。过去，它多在庙会、节庆中作为民 俗仪式的一部分出现，观众以当地中老年群体为主。近年来，这一地方小剧种罕见地火爆"出圈"，从区域性民俗表演一跃成为文旅热点，吸引 来自各地、各年龄层的游客到泉州看戏。 演 ...

证券日报网讯 2月24日，中国联通在互动平台回答投资者提问时表示，公司坚持守正创新，坚持主责主 业，聚焦"连接""算力""服务""安全"核心赛道，全力打造差异化优势，进一步提升运营效率，强化市值 管理，推动公司高质量发展行稳致远。 （文章来源：证券日报） ...

Core Viewpoint - The integration of traditional culture and modern technology is exemplified by the collaboration between the brand Red Flower Lang and the Spring Festival Gala, showcasing the potential for classic brands to innovate and resonate in contemporary society [3][9]. Group 1: Brand Integration and Cultural Significance - The performance "He Hua Shen" at the Spring Festival Gala featured the Red Flower Lang brand, which creatively merged with traditional cultural elements, prompting industry reflections on how classic brands can thrive in the modern era [3][5]. - The program drew inspiration from historical artifacts, utilizing advanced AIGC technology to create an immersive experience that revitalizes traditional cultural narratives [3][7]. Group 2: Brand Messaging and Visual Presentation - The portrayal of the September flower deity by an actor dancing with a Lang wine jar symbolized the harmony between the purity of chrysanthemums and the elegance of the brand, delivering a heartfelt New Year message to global Chinese communities [5][9]. - The visual spectacle combined "Chinese Red" and "Chinese Style," creating a captivating experience that celebrates both cultural heritage and modern aesthetics [5][10]. Group 3: Innovation and Global Vision - The brand's commitment to innovation is reflected in its "wine estate" development approach, which integrates ecological practices with traditional brewing methods, aligning with contemporary consumer expectations [7][9]. - Red Flower Lang has expanded its global presence, showcasing its products at international venues like the United Nations headquarters and major global landmarks, thus promoting Chinese culture on a worldwide stage [9][10]. Group 4: Industry Perspective - The white liquor industry is positioned to balance tradition and innovation, demonstrating its ability to connect with both local and global audiences while maintaining cultural significance [10].

开栏语 （来源：天津日报） 转自：天津日报 大型系列纪录片《老字号 共潮生》第三季已于2月17日（农历正月初一）在天津卫视浓情首播。新年之 际，镜头再次聚焦津门大地，一批承载着城市记忆与匠心传承的老字号企业，将以更加饱满的时代姿态 走进千家万户的荧屏。 从百年技艺的薪火相传到守正创新的发展脉搏，老字号不仅是商业的品牌，更是文化的符号、城市的印 记、人心的纽带。为深入记录这场传统与现代的对话，本版今日同步推出"掌门人说老字号"专栏，邀请 多家老字号企业领航者，讲述他们如何在岁月中坚守本心、在变革中拥抱未来，共同勾勒老字号高质量 发展的新蓝图。 让我们一起凝视时光里的匠心，聆听转型中的潮声，感受老字号在新时代迸发的蓬勃生命力与文化感召 力。 从元代回民落籍津门播下清真饮食的种子到明清宫廷技艺与市井风味交融共生，天津清真菜在河海交汇 的包容土壤中沉淀出独特底蕴。燕春楼的百年脉络，深植于津门的市井烟火与饮食文脉。1927年，恰逢 天津餐饮业鼎盛之际，燕春楼应时而生——因筹措于春日取"紫燕唤春"之意，"燕"与"宴"谐音，暗含宾 至如归的期许，凭借股东多为顶尖厨师的技艺优势，开业即跻身"天津清真九大楼"之列，成为马三立相 ...

Core Viewpoint - The performance of Puyang Acrobatic Troupe at the CCTV Spring Festival Gala showcases the integration of traditional acrobatics with modern technology and storytelling, highlighting the evolution and innovation of Chinese cultural expressions [1][2]. Group 1: Performance Highlights - Puyang Acrobatic Troupe made its third appearance at the CCTV Spring Festival Gala, collaborating with the Austrian team Jonglissimo to present the creative acrobatic show "Drawing the New Spring" [1]. - The performance combines traditional acrobatic aesthetics with elements of Central Plains culture and international creative concepts, marking a significant achievement in cultural IP development [1]. - The troupe's journey has evolved from showcasing skills to telling stories and integrating innovation, demonstrating the importance of cultural adaptation and creativity [2]. Group 2: Historical Context and Future Directions - The history of Puyang Acrobatic Troupe's participation in the Spring Festival Gala reflects a continuous evolution, with past performances including "Competing Skills" in 2019 and "Leaping Dragon Gate" in 2024, showcasing increasingly complex and high-difficulty acts [2]. - The recent premiere of the large acrobatic drama "Sandy Show Dance Horse: Mulan Without Boundaries" in Puyang signifies ongoing innovation in the troupe's IP, transitioning performance settings from water to sand [2]. - The integration of acrobatics with other art forms such as dance, drama, and technology is seen as a new spring for Henan acrobatics, emphasizing the importance of cultural heritage and skill transmission to future generations [3].

#春晚节目是邓男子埋藏的心愿种子#【专访｜魔术师邓男子：魔术是热爱，更是团圆的浪漫】二十年， 足以让一个青涩的少年沉淀为行业的中坚力量。对于魔术师邓男子而言，这二十余载不仅是技艺的磨 砺，更是一场关于热爱、传承与团圆的漫长修行。马年除夕，当他再次站在央视#春晚#一号演播大厅的 聚光灯下，与尼格买提、希林娜依高共同献上魔术《惊喜定格》时，那份跨越时空的"天涯共此时"，正 是他献给全球华人的一份专属浪漫。四年沉淀：从亢奋到沉稳，以"定格"致敬"当下"时隔四年再登春晚 主会场，邓男子的心境已然不同。"上一次是亢奋，这一次，压力远多于亢奋。"他对北京青年报记者坦 言，面对熟悉的导演组和演员伙伴，那份"回家"的温暖背后，是"必须交出更好答卷"的执念。这份执 念，体现在对节目细节的极致打磨——从台词的气口、节奏的拿捏，到面对联排中超时等突发状况的从 容应变，他用专业素养诠释着对国家级舞台的敬畏。《惊喜定格》这个节目，是邓男子埋藏了三年的心 愿种子。三年前，他在自己的小剧场便对观众许诺："这是为央视春晚准备的，希望大年夜和全国观众 一起互动。"此后，他将这个节目反复打磨了六七百次。最终呈现在春晚舞台上的，不仅是一个精妙的 ...

Core Viewpoint - The article highlights the vibrant cultural atmosphere of the ancient city of Langzhong during the New Year celebrations, emphasizing the significance of traditional food, particularly the steamed buns, in the local community and its historical context [3][4][5][6][8]. Group 1: Cultural Significance - The New Year festivities in Langzhong begin with the Laba Festival, where thousands gather to enjoy Laba porridge, marking the start of the celebratory season [3]. - The ancient city is adorned with red lanterns and decorations, creating a lively environment that attracts both locals and tourists [3][4]. - The tradition of making steamed buns, known for their unique preparation methods passed down through generations, reflects the city's rich history and cultural heritage [5][6][8]. Group 2: Economic Impact - The local steamed bun shop has seen significant demand, with the owner reporting the production of 3,000 buns in a single day, all pre-ordered for delivery [4][5]. - There are over 300 shops selling steamed buns in Langzhong, contributing to a harmonious local economy without severe competition [7][8]. - The unique selling proposition of the steamed buns lies in their long shelf life and traditional preparation methods, which enhance their marketability [6][8]. Group 3: Artisan Craftsmanship - The owner of the steamed bun shop emphasizes the importance of a special "old yeast" that has been maintained for decades, which is crucial for the quality of the buns [5][6]. - The craftsmanship involved in making the buns is described as a blend of tradition and innovation, showcasing the dedication of local artisans [6][8]. - The article suggests that the essence of Langzhong's culinary offerings is rooted in the patience and skill of its craftsmen, who uphold traditional methods while adapting to modern demands [8].

Core Viewpoint - The article highlights the successful integration of traditional Liaoning porcelain craftsmanship with modern consumer demands, particularly through the launch of zodiac-themed products for the upcoming Year of the Horse, emphasizing the importance of cultural heritage and innovation in the industry [3][5]. Group 1: Product Launch and Sales - The studio of Sun Tianshu, a representative inheritor of intangible cultural heritage, has launched a series of zodiac-themed Liaoning porcelain products, including tea sets and decorative items, which have seen significant sales both online and offline [3][4]. - The products are designed to embody auspicious meanings such as "success" and "wealth," appealing to consumers' desires for good fortune in the new year [3][4]. Group 2: Craftsmanship and Production - The production time for each zodiac piece varies based on complexity, with simpler designs taking approximately 15-20 days and more intricate ones nearly a month to complete, highlighting the meticulous craftsmanship involved [4]. - Sun Tianshu emphasizes that the handmade nature of these products allows for a blend of precision and cultural richness, providing users with a tangible connection to the heritage [4]. Group 3: Cultural Promotion and Future Vision - Sun Tianshu plans to promote Liaoning porcelain through national gifts and participation in major cultural events, aiming to enhance public visibility and appreciation of this traditional craft [4][6]. - The vision for 2026 includes deepening skill transmission, integrating Liaoning porcelain with cultural tourism, and continuously innovating product offerings to establish it as a cultural symbol of Liaoning [7].