Core Insights - JD.com is hosting an immersive experience exhibition called "Super Good Materials" during the 11.11 shopping festival, featuring collaborations with major fashion and beauty brands [1][3][6] - The exhibition allows consumers to interact with high-quality materials and products, enhancing their shopping experience through direct touch and engagement [1][6] Group 1: Exhibition Details - The experience exhibition is located in Shanghai's Changning District and runs from October 20 to October 26 [1] - It features five core categories: Super Warmth, Super Softness, Super Three-Proof, Super Cotton Soft, and Super Anti-Aging, showcasing nearly a hundred selected clothing and beauty products [3][4] Group 2: Featured Products - The Super Warmth section highlights various styles of down jackets from brands like Bosideng and Hailan Home, focusing on materials like goose and duck down [3] - The Super Softness area showcases high-quality cashmere products from ERDOS, including cashmere coats and sweaters, emphasizing the delicate touch of cashmere [3][4] - The Super Three-Proof section presents functional outdoor clothing from brands like Columbia and Kailas, demonstrating the technology behind waterproof and windproof materials [3][4] Group 3: Quality Assurance - All products marked with JD FASHION have undergone strict selection processes, ensuring high quality, versatile design, and reasonable pricing [6] - JD FASHION aims to provide consumers with a reliable shopping experience, reducing decision-making time and ensuring satisfaction with purchases [6]