（原标题：为什么银行、投资人都在偷偷用企查查？揭秘财税数据……） 作为投资人，在考察项目时总怕关键数据被粉饰得面目全非；银行信贷审批人员面对堆积如山的企业材 料，常常为如何快速判断还款能力而头疼…… 而财税数据，恰恰是解开这一切的关键钥匙，它记录着每一笔资金的流动、每一项资产的增减、每一份 利润的来源与去向，隐藏着企业生存与发展的真实密码。 企查查正是抓住了这一核心，通过「财税版企业信用报告」，为用户搭建起一座通往企业真实信用的桥 梁，让曾经难以触及的商业真相变得触手可及。 一、为什么企业财税数据是商业信用的"终极密码"？ 一家奶茶店的"两套账" 某消费品牌递交的招股书显示毛利率提升12%，但通过企查查调取其供应商名录发现，核心原材料供应 商名单中新增的3家企业，注册时间全部集中在申报前90天，且实控人与该品牌创始人存在亲属关 系。"这暴露了关联交易定价操纵的可能。"最终该企业因尽调不充分被监管驳回上市申请。 国内某网红奶茶店，对外宣称年营收达27亿元，当投资人准备注资时，通过企查查财税版企业信用报告 发现其存在大量未开票收入，且上下游合作伙伴存在关联公司交易记录，最终避开了潜在的投资风险。 这个案例揭露了商 ...

Core Viewpoint - Taobao is transforming its strategy to support high-quality merchants, moving away from low-quality competition and focusing on creating a healthier commercial ecosystem [5][17][26] Group 1: Performance and Strategy Changes - During the 618 shopping festival, Taobao reported record user engagement and transaction volume, with 453 brands achieving over 100 million yuan in sales, a 24% year-on-year increase [1] - Taobao has invested 10 billion yuan in subsidies for quality merchants through various promotional strategies, which has been well-received by both merchants and consumers [4][9] - The platform is shifting its focus from GMV (Gross Merchandise Volume) to the quality of transactions and consumer satisfaction, indicating a strategic pivot towards sustainable growth [6][7][21] Group 2: Merchant Support and Ecosystem Development - Taobao's "扶优" (supporting quality) strategy aims to create a fair and competitive environment for quality merchants while eliminating low-quality practices [19][24] - The introduction of the "真实体验分" (real experience score) system aims to provide a more transparent and fair evaluation of merchants, helping quality businesses stand out [11][12][21] - The collaboration with over 10,000 leading brands for member shopping credits demonstrates Taobao's commitment to investing in quality merchants and enhancing consumer experience [8][12][24] Group 3: Technological and Operational Innovations - Taobao is leveraging AI technology to combat fraudulent practices, such as the use of AI-generated fake images, thereby protecting both consumers and quality merchants [15] - The platform's new advertising collaboration with Xiaohongshu (Little Red Book) aims to enhance interconnectivity and provide additional growth opportunities for merchants [13] - By eliminating practices like "only refunds" and targeting malicious behaviors, Taobao is creating a more equitable operating environment for quality merchants [14][26]