另外，"场景再造与商圈进化：AI时代下西安消费影响力的空间重塑"和"驱动西安品牌增长：从流 量交易到深度体验的消费变革"两场高端圆桌对话聚焦行业核心议题，引发全场共鸣。 据悉，2025西安城市消费品牌合作周活动前期已通过"秦品耀中华"深圳考察行搭建起跨区域合作桥 梁，为"品牌入陕、项目出陕"双引擎计划奠定了坚实基础。活动现场同步开放四大主题展区，"大展红 图"板块集中呈现西安商业地标与待落地项目亮点，"各美其美"专区汇聚特色品牌开展互动体验，"专业 筑基"展区提供融资、设计等一站式咨询服务，"商机聚力"专区通过"服务速配"平台实现供需精准对 接。 现场，AI领域专家、抖音和知乎"头部博主"马力带来"如何用AI撬动新消费增长？AI时代的新商业 思维"主旨演讲，从技术赋能角度解析消费市场变革路径；消费投资人麻宁以"情绪、场景、IP：新一线 城市的线下商业消费新机会"为题，分享新消费趋势下的品牌破局之道；抖音生活服务业务经理张晓兵 发布"2025西安商业的转型与增长新动能"，为本地商业数字化转型提供实践参考。 12月19日，由陕西省商务厅指导、西安市商务局主办的"美美共融"2025西安城市消费品牌合作周活 动在西安 ...

Group 1 - The Shanghai Stock Exchange is organizing a series of activities titled "I am a Shareholder" to promote high-quality development stories of listed companies and foster a rational investment atmosphere [1] - The event aims to guide investors in understanding the investment value of Shanghai-listed companies and to establish a proactive awareness of shareholder rights [1] - The event will feature a visit to the 百联ZX创趣场, a new commercial space that integrates 二次元文化 (two-dimensional culture) and represents 百联股份's strategy for youth engagement [1][4] Group 2 - 百联股份 is a large comprehensive listed company focused on commercial services, operating various retail formats including department stores, shopping centers, and outlets [3] - The company has over 40 well-known commercial projects across China, including flagship stores that provide high-end shopping experiences [3] - 百联股份 is actively pursuing digital transformation through its "i百联" online platform, creating a complete digital consumption ecosystem [3] Group 3 - The 百联ZX创趣场 project, launched in 2023, is the first commercial space in China focused on 二次元文化, located in a traditional shopping area [4] - The project has achieved over one million visitors in its first month and garnered more than 200 million exposures on social media, becoming a popular destination for young consumers [4][5] - 百联股份 plans to expand its successful business models, including ZX and TX, to more core cities while enhancing existing resources and continuing innovation [5]