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国信证券:AI教育需构建“教-学-练-评”闭环 持续跟踪创新突破带来潜在机会
Zhi Tong Cai Jing· 2025-07-08 06:48
Core Insights - The report from Guosen Securities emphasizes the importance of AI education products that can deliver full-chain service and effectively enhance teaching quality [1] - The evolution of online education provides valuable lessons for AI education, which now faces a more severe supply-demand mismatch post "double reduction" policy [1][2] - The commercial model of online education has shifted towards live courses that can frequently meet user needs and directly impact teaching outcomes [2] Group 1: AI Education Development - AI education must achieve a closed-loop service of "teaching-learning-practice-evaluation" and verifiable teaching results [1] - The demand for AI interactive classes and problem-solving systems is particularly strong among high school and adult learners, who are self-driven and have clear quantifiable outcomes [1][3] - For younger students, AI education serves as a compliant resource post "double reduction," integrating realistic simulation classrooms and emotional interaction technology to improve teaching effectiveness [1] Group 2: Online Education Business Model Changes - Online education companies with valuations exceeding 100 billion are concentrated in the live course sector, which offers strong teaching effectiveness and full-chain delivery [2] - Historical online education products have transitioned from various formats to focus on live courses due to their ability to directly impact learning outcomes [2] - The shift in AI education products should move from single tools to a comprehensive service model encompassing "teaching-practice-testing-feedback" while emphasizing learning outcome conversion [2] Group 3: Differentiated Design in AI Education - AI education products must cater to different age groups and needs, with younger students requiring engaging and participatory experiences [3] - High school and adult learners focus on efficiency, result verification, and cost-effectiveness, with tools designed for precise knowledge reinforcement [3] - Hardware solutions like smart learning tablets are in high demand but face challenges due to high costs and long repurchase cycles, indicating ongoing optimization in business models [3]