Group 1 - The core viewpoint of the article emphasizes that live commerce is not a mysterious new phenomenon but an evolution of traditional retail enhanced by new technologies, focusing on consumer needs such as quality products, fair prices, and reliable after-sales service [1][3] - The company has invested significant efforts in promoting agricultural products, recognizing the importance of agriculture to people's livelihoods, which is often overlooked [3][4] - The team has engaged in various live streaming activities across different agricultural regions, creating value by addressing specific needs such as exposure, consumer education, and dispelling misconceptions [3][4] Group 2 - A notable live streaming event in December led to the sale of over 600,000 oranges from Chongqing, significantly increasing local online visibility and encouraging farmers to engage in live streaming [3][4] - In March, the team conducted a tea culture live stream in Hangzhou, and in May, they showcased the environment and processes of crayfish farming in Hubei, resulting in sales exceeding 100 million yuan for crayfish products [4] - The company is also working on promoting China-ASEAN e-commerce cooperation, facilitating the entry of more ASEAN products into the Chinese market through technology and e-commerce channels [4][5] Group 3 - The company aims to foster a genuine connection between consumers and producers through storytelling and lifestyle representation, emphasizing that trust is the ultimate selling point in commerce [5] - The focus is on ensuring that consumers feel secure in their purchases, which is achieved by discussing product standards and improving shipping and after-sales processes with merchants [4][5]