Core Viewpoint - The recent controversy surrounding English proficiency between Li Yang and Dong Yuhui highlights the competitive landscape of English education in China, revealing underlying commercial motivations and shifting consumer preferences in the market [1][9]. Group 1: Controversy and Criticism - Li Yang criticized Dong Yuhui's English speaking skills during a public event, suggesting that New Oriental and its founder Yu Minhong are not credible in English education [1][10]. - Dong Yuhui responded to the criticism by acknowledging his mistakes and inviting feedback, demonstrating a more humble approach compared to Li Yang's aggressive stance [1][9]. Group 2: Business Strategies and Market Position - Li Yang's "Crazy English" is currently promoting a "Global Training Camp" priced at 48,000 yuan, claiming to enable fluent English speaking in just 10 days [2]. - The program includes various other offerings, such as a "5-day Public Welfare Intensive Training Camp" for 3,980 yuan and a "30-day Closed Devil Training Camp" for 30,000 yuan, indicating a diverse product range [4]. - Dong Yuhui's brand "With Hui Along" has rapidly gained popularity, with over 17.5 million new followers on Douyin in the first half of 2024 and generating over 10.2 billion yuan in sales [10]. Group 3: Educational Trends and Consumer Preferences - The traditional "Crazy English" teaching method is becoming less relevant in today's diverse English education market, as younger learners prefer personalized and varied learning experiences [9]. - Dong Yuhui's transition from a high school English teacher to an internet influencer reflects a shift in educational delivery methods, focusing on knowledge dissemination through live streaming [9][12]. Group 4: Business Viability and Challenges - Li Yang's business has faced significant challenges, with 15 out of 20 associated companies either deregistered or revoked, raising concerns about his brand's sustainability [9]. - In contrast, Dong Yuhui's approach of leveraging his personal brand for commercial success has positioned "With Hui Along" favorably in the competitive landscape of live commerce [12].

Group 1 - The core viewpoint of the article emphasizes that live commerce is not a mysterious new phenomenon but an evolution of traditional retail enhanced by new technologies, focusing on consumer needs such as quality products, fair prices, and reliable after-sales service [1][3] - The company has invested significant efforts in promoting agricultural products, recognizing the importance of agriculture to people's livelihoods, which is often overlooked [3][4] - The team has engaged in various live streaming activities across different agricultural regions, creating value by addressing specific needs such as exposure, consumer education, and dispelling misconceptions [3][4] Group 2 - A notable live streaming event in December led to the sale of over 600,000 oranges from Chongqing, significantly increasing local online visibility and encouraging farmers to engage in live streaming [3][4] - In March, the team conducted a tea culture live stream in Hangzhou, and in May, they showcased the environment and processes of crayfish farming in Hubei, resulting in sales exceeding 100 million yuan for crayfish products [4] - The company is also working on promoting China-ASEAN e-commerce cooperation, facilitating the entry of more ASEAN products into the Chinese market through technology and e-commerce channels [4][5] Group 3 - The company aims to foster a genuine connection between consumers and producers through storytelling and lifestyle representation, emphasizing that trust is the ultimate selling point in commerce [5] - The focus is on ensuring that consumers feel secure in their purchases, which is achieved by discussing product standards and improving shipping and after-sales processes with merchants [4][5]