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移动支付交易规模长期增长 支付宝、美团构建商业闭环支付服务
Zheng Quan Ri Bao Wang· 2025-12-29 07:10
Core Insights - The mobile payment market in China is experiencing long-term growth, with major internet giants focusing on diversifying payment scenarios [1][2] - Dining consumption has emerged as the primary payment scenario for mobile payment users, making it a strategic focus for players like Alipay and Meituan [1][2] Market Trends - The user base for mobile payments in China has steadily increased, reaching 733 million in 2019, with a projected growth to 790 million in 2020 [1] - The penetration rate among internet users is continuously rising, indicating a maturing market [1] Competitive Landscape - Major players in the mobile payment industry, including Alipay and WeChat, are leveraging their platform advantages to capture significant market shares across various scenarios such as retail, transportation, and healthcare [1] - Meituan, with its extensive coverage of 6.3 million active merchants across 2,800 cities, is establishing a robust payment ecosystem supported by a large user base of 457 million [2] Strategic Importance - Payment services are seen as a critical entry point for consumer engagement and are integral to creating a comprehensive business strategy [2] - The competitive environment is intensifying as numerous players vie for market share, each with unique advantages in user base, scenarios, and technology [2]