商品结构优化
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麦德龙首家 “胖改店”在京正式营业
Bei Jing Shang Bao· 2025-08-15 08:15
Core Insights - Metro has launched its first "Fat Reform Store" in Beijing, focusing on optimizing product structure [1] - The store adopts a "wide category, narrow product" strategy, increasing product variety while reducing overall product count [3] Group 1: Store Transformation - The new store has streamlined its SKU count to approximately 8,000, achieving a product replacement rate of 55% [3] - Categories such as baking and deli items have seen a nearly sixfold increase in product numbers compared to before the transformation [3] - The area for freshly prepared products has been expanded [3] Group 2: Product Strategy - Imported products account for about 25% of the store's offerings [3] - The share of private label, exclusive, and imported products exceeds 40% [3] - The company plans to launch 200 to 300 new private label products annually, adapting to consumer trends and economic conditions [3]