麦德龙自有品牌商品

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“胖东来版”麦德龙在北京正式营业,过半商品被换
Bei Jing Shang Bao· 2025-08-15 11:17
Group 1 - The first "Fat Transformation Store" of Metro officially opened in Beijing's Siqiquan on August 15, optimizing its product structure [1] - The store adopts a "wide category, narrow product" approach, resulting in a richer variety of product categories while reducing the overall number of items [3] - The in-store SKU has been streamlined to approximately 8,000, with a product replacement rate of 55%, and the number of bakery and deli items has increased nearly sixfold compared to before the transformation [3] Group 2 - The area for the fresh processing zone has been expanded, and imported products account for about 25% of the store's offerings [3] - The share of private label, exclusive, and imported products exceeds 40%, with the company launching 200 to 300 new private label products each year based on consumer trends and economic conditions [3]
麦德龙首家 “胖改店”在京正式营业
Bei Jing Shang Bao· 2025-08-15 08:15
麦德龙北京四季青店调改项目组负责人吴佩玲表示,门店采用"宽类窄品"路线,即产品类别变得丰富,整体商品数量较之前有所减少。场内SKU精简至约 8000支,商品汰换率达到55%,烘焙和熟食等品类商品数量相比调改前增加了近6倍,现制加工区面积扩大。与此同时,麦德龙门店的进口商品占比在25% 左右。 除了商品淘汰换新以外,麦德龙的自有品牌、独家和进口商品占比在40%以上。吴佩玲表示,"公司对于自有品牌的开发策略是根据消费趋势和经济环境的 变化,来做研发的应对。麦德龙自有品牌每年会有200款至300款新品上线"。 北京商报讯(记者 王维祎)实体商超的调改还在继续。8月15日,麦德龙全国首家"胖改店"北京四季青店正式对外营业,新店对商品结构进行优化。 ...