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突发!宗馥莉被拿下,最新细节曝光,她究竟做错什么?
Sou Hu Cai Jing· 2025-10-14 11:26
Core Viewpoint - The resignation of Zong Fuli from all positions at Wahaha Group marks a significant shift in the company's leadership and strategy, following a year of aggressive reforms and internal conflicts [1][5][19]. Group 1: Leadership Changes - Zong Fuli resigned from her roles as legal representative, director, and chairman of Wahaha Group after only 378 days in charge [1]. - The resignation follows a failed attempt to transfer the "Wahaha" trademark to a company she controls, highlighting ongoing tensions with major shareholders [7][5]. - The position of chairman is currently vacant, and the new management faces a complex revenue situation [17]. Group 2: Brand Strategy Shift - A notice was issued to distributors announcing a complete rebranding from "Wahaha" to "Wah Xiaozong" starting in the 2026 sales year, due to trademark usage rights issues [3][5]. - The ownership structure of Wahaha Group complicates the use of the "Wahaha" brand, requiring unanimous consent from all shareholders [5]. Group 3: Business Reforms and Performance - Zong Fuli implemented significant reforms, including digitizing operations and restructuring the distributor system, which led to a 53% increase in net sales revenue in 2024 [9][11]. - Despite these reforms, the company faced internal resistance and challenges in maintaining its market position, particularly in the bottled water sector [11][19]. - In the first half of 2025, the company reported an 8.9% increase in revenue and a 30% rise in profit, but actual sales decreased by approximately 3.46% compared to the previous year [19]. Group 4: Internal Conflicts and Legal Issues - Zong Fuli's leadership was further complicated by legal disputes over inheritance claims from alleged illegitimate children of the founder, which resulted in asset freezes [12][19]. - The local government has intervened in the inheritance disputes, indicating ongoing internal power struggles within the company [17].