Core Viewpoint - Guangxi Liuzhou is leveraging a dual strategy of "brand building + business environment" to enhance its industrial development, with notable brands like Wuling, LiuGong, and Liuzhou snail rice noodles achieving significant brand value and recognition [1][2]. Group 1: Background and Foundation - Liuzhou is the largest industrial city in Guangxi, with a diverse industrial base including traditional sectors like automotive and steel, as well as emerging industries such as smart terminals and new energy [2]. - Many industries in Liuzhou face challenges related to low product value and weak brand influence, necessitating a transformation through trademark strategies [2]. Group 2: Significance of Trademark Strategy - Trademarks are considered "intangible assets" and competitive tools that can enhance product value, competitiveness, and accelerate industrial upgrades, crucial for transitioning from "Liuzhou manufacturing" to "Liuzhou intelligence" and "Liuzhou creation" [3]. Group 3: Conditions for Development - Liuzhou has two foundational conditions for developing its trademark strategy: influential enterprises like Wuling and LiuGong leading the charge, and strong governmental support with policies and measures in place [4]. Group 4: Implementation and Effects of Trademark Strategy - Liuzhou employs a "market-led, enterprise-driven, government-guided" model to increase both the quantity and quality of trademarks, including over 60 intellectual property training sessions during the 14th Five-Year Plan [5]. - The establishment of a national geographical indication protection demonstration zone for Liuzhou snail rice noodles has created a comprehensive industry chain standard system, generating over 750 billion yuan in industry chain value [5]. - The integration of trademarks with various industries, such as engineering machinery and cultural tourism, has led to the creation of industrial clusters and enhanced regional branding [6]. Group 5: Comprehensive Service for Enterprises - Liuzhou has built a full-cycle service network for trademark registration, utilization, protection, and management, facilitating local businesses in handling trademark applications and financing [8]. - Since the establishment of the national trademark business window in 2021, 12,000 trademark-related services have been processed, helping enterprises secure 5.27 billion yuan in financing during the 14th Five-Year Plan [8]. Group 6: Brand Protection Measures - A multi-faceted protection system has been established to combat trademark infringement, with 475 cases handled during the 14th Five-Year Plan and the establishment of a knowledge property court for expedited case resolution [9]. - Liuzhou's knowledge property protection center assists enterprises in overseas trademark inquiries and legal consultations, enhancing their willingness to expand internationally [9]. Group 7: Mechanism of Trademark Strategy Empowering Industrial Upgrade - The value of trademarks is linked to corporate innovation, encouraging investment in research and development to improve product quality and market competitiveness [10]. - Trademarks act as catalysts for integrating industrial chains and promoting high-end, intelligent transformations within the industry [10]. - The regional brand serves as a "business card" for Liuzhou's economy, attracting resources and enhancing competitiveness, while improved trademark protection fosters a fair market environment [10].