Core Viewpoint - Yonghui Supermarket is actively participating in the "2025 Yonghui Lychee Season" to support farmers and promote the high-quality development of agricultural products in Guangdong Province, aligning with the national rural revitalization strategy [1][7]. Group 1: Company Initiatives - Yonghui Supermarket has launched the "辉映岭南 香约荔枝" initiative, aiming to procure over 5,000 tons of lychees from Guangdong, utilizing a direct sourcing model to ensure fresh produce reaches consumers within 24 hours [2][10]. - The company is establishing a direct procurement channel for Zhanjiang lychees, employing various marketing strategies such as live streaming from the production site and in-store displays to enhance brand visibility and sales [2][8]. - Yonghui's new store in Huadu, Guangzhou, features a unique "胖东来" model, integrating agricultural product sourcing with cultural tourism, showcasing a commitment to innovative retail strategies [6][13]. Group 2: Agricultural Support - The initiative aims to create a positive cycle where quality improvements lead to industry upgrades and market expansion, ultimately increasing farmers' incomes [1][12]. - Yonghui Supermarket's collaboration with local agricultural cooperatives and farmers is designed to enhance the efficiency of the supply chain, ensuring that fresh lychees are available to consumers quickly [2][11]. - The company is focused on deepening partnerships with local governments and agricultural bodies to explore new models of "farm-supermarket" cooperation, promoting Zhanjiang lychees to a broader market [2][12]. Group 3: Market Strategy - Yonghui Supermarket is leveraging its supply chain advantages to create a seamless flow of seasonal fruits from farms to stores, enhancing the shopping experience for consumers [11][12]. - The store's redesign includes a focus on high-quality products and customer service, aiming to provide a better shopping experience and increase customer loyalty [13][15]. - The integration of cultural tourism elements into the retail space is expected to attract more families and enhance overall consumer engagement during peak shopping seasons [18].

Group 1 - The core initiative of Yonghui Supermarket is the launch of the 2025 Yonghui Lychee Season to support local farmers in Guangdong, aiming to purchase over 5,000 tons of lychees and enhance the supply chain efficiency from farm to store within 24 hours [1][2] - The event received high recognition from the Guangdong Provincial Department of Agriculture and Rural Affairs, highlighting Yonghui's innovative supply chain model that combines direct sourcing, cold chain logistics, and precise marketing to boost the income of lychee farmers [2] - Yonghui plans to establish a "rural revitalization zone" in its stores to promote regional specialty agricultural products, creating a virtuous cycle of industrial upgrading, consumption upgrading, and increased farmer income [2] Group 2 - The newly opened Yonghui store in Huadu, Guangzhou, is the first to adopt the "Fat Donglai" model, integrating agricultural direct sourcing, cultural tourism, and specialty product areas, exploring innovative paths for deep integration of retail and agriculture [1][2] - The store's product assortment has been significantly revamped, with a total of 9,017 items, over 70% being new products, and 13.5% of the products being imported, closely aligning with the product structure of the "Fat Donglai" model [2] - Employee welfare has been improved, with average salaries raised to 5,300 yuan and benefits such as 10 days of paid annual leave after one year of service, leading to increased employee satisfaction and service quality [3]