Core Insights - Yonghui Supermarket has completed the "Fat Donglai" model adjustment in 100 stores nationwide, marking the transition to a scaled and systematic phase of this model [2] - The adjustments focus on upgrading three main aspects: "people," "goods," and "space," aiming to enhance employee skills, improve product quality, and transform retail spaces into quality lifestyle centers [2] Group 1: Store Adjustments - The Jiangning Wanda store has undergone significant optimization, with a total of 13,358 products reviewed, resulting in 9,418 products being removed and 5,274 new products added, leading to a new product addition rate of over 63% [2] - The product structure post-adjustment closely resembles 80% of the Fat Donglai product structure, with fresh food proportion increasing from 5% to 23% and imported goods making up 15% of the offerings [2] Group 2: Local Collaboration and Product Offerings - To cater to local consumer preferences, Yonghui Supermarket has partnered with local suppliers to introduce specialty foods such as roasted duck and Nanjing saltwater duck, along with local snacks and baked goods [3] - The company aims to learn from and benchmark against the product quality and pricing of Fat Donglai, creating a diverse product matrix that emphasizes quality and emotional connection [3] Group 3: Employee Enhancements - The Jiangning Wanda store has increased its employee count by nearly 50%, with the minimum salary raised from 3,400 yuan to 4,900 yuan, and employees are entitled to 10 days of paid annual leave after one year [3] - Facilities for employees, including rest areas and training rooms, have been improved, fostering a positive cycle of employee care leading to better customer service [3] Group 4: Marketing Initiatives - In conjunction with the opening of the 100th adjusted store, Yonghui Supermarket will launch the "717 Good Eating Festival," which includes a "100+" strategy featuring over 100 adjusted stores, brand pavilions, quality new products, and national bestsellers [4]

Core Insights - Yonghui Supermarket has successfully implemented the "Fat Transformation" model at its Qianxi Street store in Fengtai, attracting many customers to experience the new offerings [1][3]. Group 1: Store Transformation - The Qianxi Street store has undergone significant changes, including the removal of mandatory shopping routes, enhancing customer comfort and freedom while shopping [3]. - The product structure has been adjusted, with 47.1% of new products being daily necessities, nearly 20% being imported goods, and 20% of items being freshly made on-site [3][4]. Group 2: Customer Engagement and Services - A temporary resting area for students taking the college entrance examination has been set up, providing essential supplies and refreshments to support them [3]. - The store features various customer-friendly amenities, including handwashing stations, drinking water, and health check equipment, enhancing the shopping experience [3]. Group 3: Sales Performance - During the Dragon Boat Festival, the transformed stores saw a remarkable increase in customer traffic, with a 50% year-on-year rise, and total sales increased by 85% compared to the previous year [6]. - The successful transformation has led to increased interest from other supermarkets in the region, with over ten stores expressing intentions to adopt similar quality retail strategies [6].

Core Viewpoint - Yonghui Supermarket is actively participating in the "2025 Yonghui Lychee Season" to support farmers and promote the high-quality development of agricultural products in Guangdong Province, aligning with the national rural revitalization strategy [1][7]. Group 1: Company Initiatives - Yonghui Supermarket has launched the "辉映岭南 香约荔枝" initiative, aiming to procure over 5,000 tons of lychees from Guangdong, utilizing a direct sourcing model to ensure fresh produce reaches consumers within 24 hours [2][10]. - The company is establishing a direct procurement channel for Zhanjiang lychees, employing various marketing strategies such as live streaming from the production site and in-store displays to enhance brand visibility and sales [2][8]. - Yonghui's new store in Huadu, Guangzhou, features a unique "胖东来" model, integrating agricultural product sourcing with cultural tourism, showcasing a commitment to innovative retail strategies [6][13]. Group 2: Agricultural Support - The initiative aims to create a positive cycle where quality improvements lead to industry upgrades and market expansion, ultimately increasing farmers' incomes [1][12]. - Yonghui Supermarket's collaboration with local agricultural cooperatives and farmers is designed to enhance the efficiency of the supply chain, ensuring that fresh lychees are available to consumers quickly [2][11]. - The company is focused on deepening partnerships with local governments and agricultural bodies to explore new models of "farm-supermarket" cooperation, promoting Zhanjiang lychees to a broader market [2][12]. Group 3: Market Strategy - Yonghui Supermarket is leveraging its supply chain advantages to create a seamless flow of seasonal fruits from farms to stores, enhancing the shopping experience for consumers [11][12]. - The store's redesign includes a focus on high-quality products and customer service, aiming to provide a better shopping experience and increase customer loyalty [13][15]. - The integration of cultural tourism elements into the retail space is expected to attract more families and enhance overall consumer engagement during peak shopping seasons [18].

Core Viewpoint - Yonghui Supermarket has adopted the "Fat Donglai" model for its transformation, focusing on quality retailing, with the newly renovated store in Nanjing reopening after 31 days of adjustments [1]. Product Structure Changes - The store has undergone a significant product overhaul, achieving a 55% product replacement rate, with 4010 new items added [10]. - The fresh food ratio has increased from 5% to over 20%, aligning the product structure closer to that of Fat Donglai, with imported goods now making up nearly 20% of the offerings [10]. - The bakery section features a variety of products, including the main product "Harvest Joy" European bread, made with various fruits and vegetables, and all items are free from certain additives [5][10]. Store Layout and Customer Experience - The store layout has been redesigned for better accessibility, allowing customers to move freely between sections without a forced path from entrance to checkout [11]. - New amenities include a convenience service area with health measurement tools, a pet storage area, and complimentary beverages [13][16]. - Additional customer-friendly features include magnifying glasses for older customers, gloves in the durian selection area, and seafood oxygenation services [16]. Employee Welfare and Service Quality - The number of employees has increased from around 100 to 165, with a 20% rise in overall employee compensation [17]. - Employee benefits have been enhanced, including paid vacation and improved working conditions, to ensure staff satisfaction translates into better customer service [17].

Core Insights - Yonghui Supermarket has opened its first self-adjusted store in the Mentougou District, following previous adjustments in other districts of Beijing, enhancing its market presence [1][2] - The store features a unified shelf height of 1.6 meters, removed mandatory traffic flow, and widened aisles, creating a more customer-friendly shopping environment [1] - The product structure has been adjusted to meet public demand, retaining reliable brands and increasing the proportion of freshly made products to approximately 80% of the "Pang Dong Lai" product structure [1] Product Offerings - The store has introduced popular items such as "Pang Dong Lai" spicy beef strips, small sweet sausages, Northeast-style fried meat, and Korean fried chicken in the prepared food section [1] - Baked goods focus on health and taste, featuring products like "Harvest Joy" European bread, finger tiramisu, peach mousse cake, and chocolate temptation cake [1] - A dedicated brand area for "Pang Dong Lai" includes items like DL craft beer, yogurt oat crisps, grape juice, and laundry pods, along with exclusive displays for Yonghui's selected products [1] Service Enhancements - The store has added a pet storage area to address challenges for pet owners, along with a convenience service area equipped with blood pressure and height measurement devices, and free charging stations [2] - Premium seafood in the fish section now offers oxygen cleaning services, while the meat section provides free shredding and grinding services [2] - Fresh-cut fruit management follows a strict "468" freshness policy, with discounts applied based on time since cutting, and perishable items are cleared daily [2] Expansion Plans - Following the opening of the new store, Yonghui has reached a total of 78 adjusted stores nationwide, with plans to exceed 124 by the end of June and aim for 300 by the Lunar New Year in 2026 [2] - Additional adjusted stores are set to open in Tongzhou and Fengtai districts by the end of May, bringing the total number of adjusted stores in Beijing to 8 [2]