Core Insights - The article highlights the revitalization of Zhujiang Beer, a well-known brand in Guangdong, through innovative product offerings and strategic marketing initiatives aimed at enhancing consumer engagement and expanding market reach [3][4][5]. Product Innovation - Zhujiang Beer has introduced several new products, including "Snow Castle Craft Peach Beer" and upgraded versions of existing products like Zhujiang P9, focusing on unique flavor experiences and appealing packaging [3]. - The company has launched limited edition products such as the "Zhujiang Phoenix Dan Cong Tea Beer" and various seasonal offerings, demonstrating a commitment to quality and innovation [3]. Marketing and Brand Engagement - Zhujiang Beer participated in the 2025 Guangdong-Hong Kong-Macao Greater Bay Area Old Brand (Cultural) Expo, showcasing its products and engaging consumers through interactive experiences [4]. - The brand has established strategic partnerships, including collaboration with Southern Airlines, to feature its products on flights and in airport lounges, thereby reaching a broader audience [4]. Consumer Experience and Events - The company has organized multiple beer festivals and cultural events across various cities, enhancing brand visibility and consumer interaction [5][6]. - Zhujiang Beer is leveraging a "Beer+" marketing strategy, integrating its products with sports, music, and food events to create diverse consumption scenarios and attract new customers [6]. Distribution and Retail Strategy - Zhujiang Beer has expanded its presence with experience stores in over 110 cities, facilitating direct consumer engagement and brand promotion [4]. - The company has partnered with instant retail platforms to ensure quick delivery of its products, enhancing accessibility for consumers [4].