Investment Rating - The report assigns a "Buy" rating for Zhujiang Beer [7] Core Viewpoints - The report highlights the growth potential of Zhujiang Beer, particularly with the rapid expansion of its 97 Pure Draft product since its launch in 2019, which has seen a compound annual growth rate (CAGR) of 99% from 2.79 million tons in 2019 to 22.07 million tons in 2022 [7][17] - Despite concerns about the slowdown in the premium beer segment, regional beers, particularly in the 8-10 yuan price range, continue to show strong growth, with Zhujiang Beer positioned favorably in the Guangdong market [15][17] - The report anticipates that Zhujiang Beer will achieve earnings per share (EPS) of 0.45, 0.56, and 0.67 yuan for the years 2025, 2026, and 2027 respectively, with a projected EPS compound annual growth rate (CAGR) of 22% from 2025 to 2027 [7][8] Company Overview - Zhujiang Beer, established in 1985, is a major state-owned enterprise in the beer brewing and cultural industry, with a brand value of 18.8 billion yuan [19][22] - The company has a strong market presence in Guangdong, which is the second-largest beer-producing province in China, with a beer production of 4.54 million tons in 2023 [16][19] Industry Review - The report notes that regional beers have outperformed leading brands since 2021, with Zhujiang Beer, Yanjing Beer, and Chongqing Beer showing CAGRs of 4.8%, 4.3%, and 3.7% respectively, while leading brands like China Resources Beer and Tsingtao Brewery have seen CAGRs of only 0.4% and 0.5% [15][41] - The overall beer industry faced challenges in 2024, with a reported decline in production of 8.42% from March to December [41][47] Investment Highlights - Zhujiang Beer is expected to benefit from its strong positioning in the Guangdong market, where the economic environment and consumer demographics favor beer consumption [16][75] - The company is actively expanding its product line with the introduction of the 980ml Zhujiang Original Draft, which emphasizes cultural branding and competitive pricing [18][75]

Investment Rating - The investment rating for the company is "Buy" with a target price not specified [7][18]. Core Views - The company is expected to achieve a revenue of 5.731 billion yuan in 2024, representing a year-on-year growth of 6.56%, and a net profit of 810 million yuan, reflecting a significant increase of 29.95% [1]. - The company has shown strong performance in the premium beer segment, with a sales volume of 143.96 thousand tons in 2024, up 2.62% year-on-year, while the industry overall saw a decline of 0.6% [2]. - The net profit margin improved by 2.5 percentage points to 14.5% in 2024, driven by a 3.5 percentage point increase in gross margin due to structural upgrades and cost reductions [3]. - The company is projected to continue its growth trajectory with revenue growth rates of 8%, 7%, and 6% for the years 2025 to 2027, respectively, and net profit growth rates of 18%, 14%, and 12% for the same period [4]. Financial Performance Summary - In 2024, the company's revenue is expected to reach 5.731 billion yuan, with a net profit of 810 million yuan, and an EBITDA of 1.204 billion yuan [6]. - The company’s earnings per share (EPS) is projected to increase from 0.28 yuan in 2023 to 0.37 yuan in 2024 [6]. - The price-to-earnings (P/E) ratio is expected to decrease from 36.24 in 2023 to 27.89 in 2024, indicating improved valuation metrics [6]. Sales and Revenue Breakdown - In 2024, the revenue from high-end, mid-range, and mass-market segments is expected to be 3.9 billion yuan, 1.24 billion yuan, and 370 million yuan, respectively, with high-end revenue growing by 14% [2]. - The company’s sales channels show significant growth in supermarkets and e-commerce, with revenues increasing by 46.7% and 20.5%, respectively, while night venues faced some pressure [2]. Cost and Margin Analysis - The company achieved a reduction in unit costs by 2.5% year-on-year, with raw material costs decreasing by 4% [3]. - The gross margin for high-end beer products improved by 2.9 percentage points, highlighting the benefits of scale and cost efficiencies [3].