Core Insights - The article highlights the revitalization of Zhujiang Beer, a well-known brand in Guangdong, through innovative product offerings and strategic marketing initiatives aimed at enhancing consumer engagement and expanding market reach [3][4][5]. Product Innovation - Zhujiang Beer has introduced several new products, including "Snow Castle Craft Peach Beer" and upgraded versions of existing products like Zhujiang P9, focusing on unique flavor experiences and appealing packaging [3]. - The company has launched limited edition products such as the "Zhujiang Phoenix Dan Cong Tea Beer" and various seasonal offerings, demonstrating a commitment to quality and innovation [3]. Marketing and Brand Engagement - Zhujiang Beer participated in the 2025 Guangdong-Hong Kong-Macao Greater Bay Area Old Brand (Cultural) Expo, showcasing its products and engaging consumers through interactive experiences [4]. - The brand has established strategic partnerships, including collaboration with Southern Airlines, to feature its products on flights and in airport lounges, thereby reaching a broader audience [4]. Consumer Experience and Events - The company has organized multiple beer festivals and cultural events across various cities, enhancing brand visibility and consumer interaction [5][6]. - Zhujiang Beer is leveraging a "Beer+" marketing strategy, integrating its products with sports, music, and food events to create diverse consumption scenarios and attract new customers [6]. Distribution and Retail Strategy - Zhujiang Beer has expanded its presence with experience stores in over 110 cities, facilitating direct consumer engagement and brand promotion [4]. - The company has partnered with instant retail platforms to ensure quick delivery of its products, enhancing accessibility for consumers [4].

Core Insights - Zhujiang Beer, a well-known brand in Guangdong, is actively engaging in the market by launching new products and participating in various exhibitions to stimulate consumer interest and sales [2][4][9] Product Launches - At the 2025 Guangdong-Hong Kong-Macao Greater Bay Area Old Brand (Cultural) Expo, Zhujiang Beer introduced several new products, including "Snow Castle Craft Peach Brew" and an upgraded version of Zhujiang P9, emphasizing unique flavor experiences [2] - The company has consistently released popular products such as Zhujiang Original Draft and Zhujiang Pure Draft 1997Plus, showcasing a commitment to quality and innovation [2] Marketing and Brand Engagement - Zhujiang Beer is leveraging exhibitions to create interactive experiences, allowing consumers to taste and order products on-site, thus enhancing brand visibility and engagement [4] - The company has formed strategic partnerships, including collaboration with Southern Airlines, making its products available on 988 domestic and international flight routes [4] Consumer Experience and Events - Zhujiang Beer is hosting various events, such as beer festivals in multiple cities, to promote cultural and tourism experiences, thereby driving new consumption patterns [9][10] - The brand is also involved in sports and music events, having sponsored the Guangdong Men's Basketball League for 11 consecutive years and becoming the exclusive beer supplier for the 15th Sports Games [9] Distribution and Accessibility - The company has established hundreds of Zhujiang Original Draft experience stores across over 110 cities, enhancing brand presence and consumer access [4] - Zhujiang Beer is utilizing instant retail platforms to ensure quick delivery of its products, further expanding its market reach [4]