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泰康人寿青岛分公司HWP高级合伙人刘然棋:转型HWP,在长寿时代寻找事业的理想答案
Qi Lu Wan Bao· 2025-07-31 05:39
Core Insights - The article highlights the transformative journey of a professional in the insurance industry, emphasizing the importance of understanding the social value of insurance beyond mere financial products [4][10] - It discusses the strategic positioning of the company, TaiKang, in the context of the aging population, focusing on comprehensive health services and community care [7][9] Group 1: Company Strategy - TaiKang's "Longevity Era" strategy is designed to create a comprehensive health service ecosystem that integrates prevention, diagnosis, rehabilitation, and elderly care [7] - The company aims to be a core builder of social infrastructure in the longevity era, moving beyond traditional insurance competition to address societal needs [9] - The integration of high-quality medical resources and smart health management systems in projects like the Qingdao medical and nursing complex exemplifies TaiKang's long-term strategic vision [9] Group 2: Professional Development - The company fosters a culture of lifelong learning through the HWP training system, allowing professionals from diverse backgrounds to develop their careers within TaiKang's ecosystem [10] - The emphasis on long-term value creation in the insurance industry is highlighted, portraying it as a marathon rather than a sprint for short-term gains [10] - The transformation of clients from residents to course instructors in community cultural development illustrates the dynamic nature of the insurance profession within TaiKang [10] Group 3: Community Engagement - The article describes the enriching experiences within TaiKang's communities, showcasing the humanistic care and dignity provided to the elderly [6] - The company's commitment to enhancing the quality of life for seniors through various programs and activities is evident in the vibrant community atmosphere [6]