Core Viewpoint - The recent strategic initiative "Dong Mingzhu Health Home" by Gree Electric has significantly boosted its business, particularly in the ice washing and water purification segments, which saw increases of 24% and 40% respectively within three months [1][3]. Group 1: Business Performance - Gree's ice washing and water purification series experienced a remarkable business uplift, with sales increasing by 24% and 40% respectively in just three months [1]. - During the May Day holiday, certain stores reported a surge in sales and foot traffic, with flagship stores being crowded and high terminal activity [1]. Group 2: Strategic Factors - The success of "Dong Mingzhu Health Home" is attributed to two main factors: innovative product presentation through experiential marketing and the personal involvement of Dong Mingzhu [3]. - The initiative employs three core methods: scenario-based experiences, visual data, and smart interaction, creating a comprehensive health ecosystem [3]. Group 3: Marketing and Brand Positioning - The rebranding to "Dong Mingzhu Health Home" aims to reshape consumer perception of Gree as a comprehensive home appliance brand, moving beyond the traditional image of only selling air conditioners [5]. - The name change initially faced backlash, causing a six-day stock decline, but has since proven to be a strategic gamble with positive market response [5][10]. Group 4: Sales and Engagement - Dong Mingzhu's personal engagement in offline flagship store openings and online live streaming has significantly driven sales, with the first live stream on Taobao leading to a 300% year-on-year increase in transactions [3][10]. - The opening of the first store in Beijing generated sales of 85.6 million yuan on its first day, showcasing the effectiveness of the new branding strategy [10]. Group 5: Expansion and Conditions - As of June 2025, nearly 1,000 "Dong Mingzhu Health Home" stores have been opened nationwide, with an average of over 10 new stores opening daily [10]. - To qualify for the "Health Home" branding, stores must meet specific criteria, including operating a full range of Gree appliances and having a minimum area of 150 square meters [10].

人民网 王凡 泰康人寿持续关爱客户健康，打造"健康保险+健康管理+健康服务"的健康闭环，创新推出"健康有 约""健康心享"等系列医疗险产品，打造泰康绿通、泰活力以及长寿医学服务体系，为客户提供更全 面、主动的健康管理方案，满足客户不同层次的健康医疗需求，帮助客户应对长寿时代下的长期带病生 存风险。 高端健康服务背后，依托的是泰康大健康生态服务资源。泰康开创"支付+服务+投资"三端协同的"新寿 险"模式，构建全生命周期医养康宁服务体系，全方位满足客户长寿时代健康与养老需求。泰康医疗在 全国布局五大医学中心，医疗床位超5000张，数百位国内三甲医院和国际经验的高水平专家加盟，提供 以患者为中心，一站式、全生命周期的医疗和健康服务。 自2002年起，泰康人寿洞察日益增长的中产人群家庭保障需求，推出爱家之约"一张保单保全家"，拉开 了泰康创新守护家庭的序幕。据了解，2025年"爱家季"，为满足不同家庭对健康与财富的长远规划，泰 康人寿创新推出多款保险产品和服务，以专业方案守护家庭健康财富。 长寿时代来临，以阿尔茨海默病、心脑血管疾病、癌症为代表的各类慢性病、重大疾病发病趋势日趋严 峻，严重威胁着我们的身体健康以及家庭 ...