Core Insights - The well-known sports brand Peak has been reported to implement salary reductions across the board, with some employees facing cuts of up to 50% [1][3] - The company claims that the overall salary reduction is less than 10%, and not all employees are affected [3] Salary Reduction Details - Employees at Peak have confirmed a tiered salary reduction structure: - 10% for those earning between 5,000 and 10,000 yuan - 20% for those earning between 10,000 and 20,000 yuan - 30% for those earning over 20,000 yuan - 50% for office staff at direct sales branches [1][3] - Employees earning below 3,000 yuan will have their salaries supplemented to 3,000 yuan to ensure their livelihoods are not impacted [3] Company Performance and Strategy - Peak's external sales business has reportedly grown by over 200,000 pairs from January to August 2025, maintaining stability [3] - The company is formulating a ten-year plan with goals of achieving over 10 billion yuan in external sales and 20 billion yuan in internal sales [3] - The core strategy remains to build an international brand for Chinese consumers [3] Financial Challenges - The direct sales segment has been experiencing continuous losses since the beginning of the year, with a total loss exceeding 130 million yuan from January to July [3] - The company has had to divest three subsidiaries during this period, which has contributed to the need for salary adjustments [3] Company Background - Peak, established in 1989, specializes in the design, development, manufacturing, distribution, and promotion of sports products [5] - The company was previously listed on the Hong Kong Stock Exchange but went private in 2016 to better integrate resources and respond to industry challenges [5] - Since going private, Peak has acquired three brands and raised nearly 1.5 billion yuan in strategic investments to accelerate its return to the A-share market [5]