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中国演出行业协会发布首份团播管理标准
Zheng Quan Ri Bao Wang· 2026-01-27 13:29
Core Viewpoint - The rapid development of the online performance industry has led to the establishment of group live streaming as a significant form of performance and content dissemination, with the release of the "Operational Management Requirements for Online Performance Group Live Streaming" standard aimed at regulating and enhancing the industry [1][2]. Group 1: Standard Development - The standard was developed under the guidance of relevant authorities and involved collaboration with platform companies like Douyin and operational organizations such as Wuyou Media Group, along with industry experts [1]. - The China Performance Industry Association, a national-level social organization supervised by the Ministry of Culture and Tourism, is committed to promoting the standardization and professionalization of the performance industry [1]. Group 2: Management and Operational Guidelines - The standard outlines management responsibilities and operational norms across various dimensions, including institutions and personnel, content and technology, safety and security, and social responsibility [2]. - It emphasizes the establishment of mechanisms for content review, training management, and emergency response, while also setting clear requirements for live streaming quality, equipment, and network environment [2]. - The standard addresses information security, protection of minors, and the mental and physical health of performers [2]. Group 3: Industry Initiatives - In addition to the standard, the China Performance Industry Association and Douyin have launched the "Quality Group Live Streaming Plan" to establish benchmarks for quality content in the industry [3]. - This plan, initiated in September 2025, includes measures such as traffic support, revenue incentives, product empowerment, and professional training to cultivate high-quality group live streaming that meets industry standards [3]. - The association aims to continue promoting the implementation of the standard, enhancing industry training and evaluation, and fostering a healthy online performance ecosystem for high-quality development [3].
行业协会发布首份团播管理标准
Zhong Guo Xin Wen Wang· 2026-01-27 08:49
Core Viewpoint - The rapid development of the online performance industry has led to the establishment of group live streaming (referred to as "Tuanbo") as a significant form of performance and content dissemination. A new standard titled "Operational Management Requirements for Online Performance Group Live Streaming" has been officially released to regulate Tuanbo activities and enhance the overall service level of the industry [1][2]. Group 1: Standard Overview - The standard was drafted under the guidance of relevant authorities and organized by the China Performance Industry Association, involving platforms like Douyin and operational agencies such as Wuyou Media, along with industry experts [1]. - The standard aims to clarify the management responsibilities and operational norms of Tuanbo operators across various dimensions, including institutions and personnel, content and technology, costume and props management, safety and security, as well as social responsibility and integrity [1]. Group 2: Key Requirements - The standard emphasizes that operators should adhere to correct guidance and establish mechanisms for content review, training management, and emergency response [1]. - On the technical side, it sets clear requirements for live streaming visuals, audio quality, equipment, and network environment [1]. - In terms of costume and props, the standard highlights professionalism, safety, appropriateness, and cultural compatibility [1]. Group 3: Industry Impact - The release of this standard provides clear operational guidelines for companies engaged in Tuanbo, facilitating the industry's move towards a more regulated, professional, and sustainable direction [2]. - Companies like Douyin and Kuaishou have already implemented various management norms related to Tuanbo, focusing on aspects such as content management, performance, attire, and streaming environment [2].