Core Viewpoint - The rise of domestic large SUVs, particularly the Zeekr 9X, is reshaping consumer preferences, as buyers seek more affordable alternatives to luxury models like the Rolls-Royce Cullinan, leading to increased sales and interest in the segment [1][3][5]. Market Trends - The domestic large SUV market is becoming increasingly competitive, with multiple brands launching models over 5.2 meters in length, indicating a shift from niche to mainstream [3][5]. - In the first seven months of 2025, China's SUV market saw retail sales of 6.294 million units, a year-on-year increase of 13.1%, with mid-to-large SUVs growing by 8.6% [5]. Consumer Behavior - There is a noticeable trend of consumers shifting from high-end imported vehicles to domestic full-size SUVs, driven by the appeal of larger space and practical features at lower prices [5][9]. - Many consumers, previously inclined towards luxury brands, are now considering domestic options due to their competitive pricing and features [7][9]. Product Features - The Zeekr 9X is priced between 465,900 and 599,900 yuan, offering advanced technologies typically found in luxury vehicles, such as a closed dual-chamber air suspension system [6][9]. - Other models like the Leap D19 and Haval H5 are pushing the boundaries of affordability, with prices as low as 150,000 yuan while offering substantial features [6][9]. Marketing Strategies - Domestic brands are positioning their vehicles as "alternatives" to luxury models, leveraging design similarities to attract attention and enhance brand image [10][19]. - The strategy of mimicking successful luxury designs while incorporating unique brand elements is seen as a way to reduce market acceptance risks [10][11]. Challenges Ahead - Despite the growing interest, the market for these "alternatives" remains limited, and brands are primarily focused on capturing high-end users to elevate their market presence [9][19]. - The perception of luxury and social status associated with traditional high-end brands poses a challenge for domestic manufacturers to overcome [18][19].