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人民日报关注国产剧火到海外
news flash· 2025-07-09 23:25
Core Viewpoint - The article highlights the growing trend of "China Travel" and the opportunities for Chinese dramas to expand internationally, emphasizing the integration of cultural tourism and storytelling [1] Group 1: Industry Trends - The surge in foreign tourists documenting their experiences in China is creating new opportunities for Chinese dramas to reach global audiences [1] - The collaboration between Singapore Tourism Board and Yuedu Group to develop an "IP + cultural tourism" model showcases the potential of integrating Chinese drama content with tourism experiences [1] Group 2: Cultural Significance - The article stresses the importance of creators maintaining a focus on content quality and cultural confidence, aiming to craft narratives that resonate universally [1] - There is an emphasis on transforming stereotypes into a cultural identity that reflects Chinese wisdom and aesthetics, fostering a deeper understanding among global audiences [1]
从内容猎奇到文化共振 国产剧探寻全球叙事
Bei Jing Shang Bao· 2025-05-25 14:33
Core Insights - Chinese dramas are achieving significant breakthroughs in international markets, showcasing the immense potential of domestic content to go global [3][4] - The success of series like "The Long Season," "The Legend of Zhen Huan," and "The Untamed" is attributed to differentiated content strategies and innovative marketing approaches [3][4] - The industry is leveraging blockchain technology to combat piracy, which incurs annual losses of over 5 billion yuan [8] Group 1: Success of Chinese Dramas - "The Long Season" has become the highest-rated domestic drama in nearly eight years, achieving an IMDb score of 8.7 and a Rotten Tomatoes freshness rating of 89% [3] - "The Legend of Zhen Huan" reached over 8 million views per episode on Netflix, with a total of over 280 million views on YouTube [4] - "The Untamed" surpassed 6.8 billion views globally, with ticket sales for fan meetings selling out in 3 minutes in Thailand [4] Group 2: Diverse Content Strategies - Early Chinese dramas primarily relied on historical themes, but recent trends show a shift towards diverse storytelling that resonates emotionally with international audiences [6][7] - The rise of realistic dramas like "Mountain and Sea Love" and "In the World" reflects a growing interest in universal human experiences, moving beyond mere cultural curiosity [7] - The industry is increasingly exploring various genres, including fantasy and contemporary themes, to attract a broader audience [6][7] Group 3: Challenges and Opportunities - The industry faces challenges such as rampant piracy, which affects over 80% of overseas works, leading to significant economic losses [8] - Cultural differences and competition from major international streaming platforms complicate the market landscape [8][9] - The potential for growth in the global market remains vast, with a need for high-quality translations and adaptations to enhance international appeal [9]