Core Viewpoint - The summer drama season of this year has underperformed expectations, with a noticeable decline in the quality and popularity of new releases compared to previous years [5][19][34]. Group 1: Industry Performance - This summer's drama season is characterized by a lack of standout hits, with many anticipated shows failing to deliver strong viewership or critical acclaim [10][12][19]. - The audience's engagement has significantly decreased, with many viewers abandoning long dramas in favor of shorter, more engaging content [57][64]. - Historical data shows that previous summer seasons consistently produced major hits, but this year has been described as experiencing a "great slump" [19][21][27]. Group 2: Audience Behavior - Viewers are increasingly drawn to short dramas, which have gained substantial popularity and viewership, overshadowing traditional long-form dramas [64][86]. - The shift in audience preference indicates a growing demand for faster-paced, concise storytelling that aligns with contemporary viewing habits [81][85]. - The current audience is less inclined to invest time in lengthy series, reflecting a broader trend in media consumption where quick, engaging content is favored [61][62][90]. Group 3: Financial Implications - The decline in popular dramas directly impacts revenue generation for streaming platforms, which rely heavily on blockbuster series to attract subscriptions and advertising revenue [38][48][44]. - Historical examples illustrate how successful dramas have previously generated significant income through various monetization strategies, including subscription fees and merchandise sales [38][44][50]. - The current landscape suggests that without compelling content, platforms may struggle to maintain their financial performance during peak viewing seasons [48][92].

7月29日，榴莲出品Constanly出品、向佐客串的ABO题材双男主剧《垂涎》，宣布在WeTV（腾讯海外版）、IQIYI（爱奇艺国际版）、优酷海外版三平台 停播。 国内长视频平台想要依靠国产双男主剧出海的野心，再一次被击碎。 实际上，这几年来，长视频出海似乎一直停留在"不温不火"的阶段。 虽然率先选定东南亚这片堪称娱乐至死的消费沃土，但几年过去，在东南亚真正有影响力的剧集和艺人并未大幅提升。 《鱿鱼游戏》走红之后，出海迎来2.0阶段，复刻Netflix被爱优腾争相提上日常。平台持续研究Netflix的"殖民"策略，调整出海节奏和手段，但几年过去， 长视频在东南亚仍旧未成霸主。双男主剧带不来明显的数据提升，《创造营亚洲》等选秀类综艺的后续影响力亟待提升，国产剧集仍是以古偶、甜宠为 主，甚至在部分地区还是以登上Netflix为荣。 时至今日，我们不得不严肃地看待这个问题，长视频复刻Netflix之路究竟差在了哪里？未来的路，又究竟要怎么走？ 01 流媒体出海起点战： 奈飞落子日本，爱优腾深耕东南亚 十年前，奈飞（Netflix）宣布进入亚洲市场，把起点放在了日本。 原因很简单。 一是经济水平。 2015年，美国 ...

Core Insights - Chinese dramas are achieving significant breakthroughs in international markets, showcasing the immense potential of domestic content to go global [3][4] - The success of series like "The Long Season," "The Legend of Zhen Huan," and "The Untamed" is attributed to differentiated content strategies and innovative marketing approaches [3][4] - The industry is leveraging blockchain technology to combat piracy, which incurs annual losses of over 5 billion yuan [8] Group 1: Success of Chinese Dramas - "The Long Season" has become the highest-rated domestic drama in nearly eight years, achieving an IMDb score of 8.7 and a Rotten Tomatoes freshness rating of 89% [3] - "The Legend of Zhen Huan" reached over 8 million views per episode on Netflix, with a total of over 280 million views on YouTube [4] - "The Untamed" surpassed 6.8 billion views globally, with ticket sales for fan meetings selling out in 3 minutes in Thailand [4] Group 2: Diverse Content Strategies - Early Chinese dramas primarily relied on historical themes, but recent trends show a shift towards diverse storytelling that resonates emotionally with international audiences [6][7] - The rise of realistic dramas like "Mountain and Sea Love" and "In the World" reflects a growing interest in universal human experiences, moving beyond mere cultural curiosity [7] - The industry is increasingly exploring various genres, including fantasy and contemporary themes, to attract a broader audience [6][7] Group 3: Challenges and Opportunities - The industry faces challenges such as rampant piracy, which affects over 80% of overseas works, leading to significant economic losses [8] - Cultural differences and competition from major international streaming platforms complicate the market landscape [8][9] - The potential for growth in the global market remains vast, with a need for high-quality translations and adaptations to enhance international appeal [9]