国内长视频领域主要被几家大型平台所占据，并通过内容、技术、资金等多方面的竞争，争夺市场份额和用户资源。而此前由孙忠怀带领的腾讯视频，通过 聚焦精品策略在长视频竞争中取得领先地位。 腾讯视频在数年间先后推出《三体》《漫长的季节》《繁花》《庆余年》等多部口碑影视作品，《喜人奇妙夜》《脱口秀大会》等热门综艺和《不良人》 《斗罗大陆》《凡人修仙传》等知名动漫作品，并不断优化会员体系和经营效率。2025年一季度，腾讯视频付费会员数达1.17亿。 腾讯视频BU架构大调整，孙忠怀、王娟和马延琨组成BU执行委员会 据智通财经消息，6月11日，腾讯宣布设立由孙忠怀、王娟和马延琨组成的在线视频BU执行委员会（简称OVBUEC），负责在线视频BU重大业务和管理事 宜的决策。 在成立核心决策小组的同时，三人的职务也做了相应升级。孙忠怀升任在线视频BU董事长，王娟和马延琨则升任在线视频BU联席总裁，分别兼任CCO（首 席内容官）和COO（首席运营官）。 除却管理上的升级，腾讯视频同时成立AI影视表达工作室，服务于腾讯视频内容战略；升级原腾讯视频海外业务中心为腾讯视频海外业务部，推动腾讯视 频国际部持续健康发展。 此次管理变革表明，腾讯 ...

Core Insights - Chinese dramas are achieving significant breakthroughs in international markets, showcasing the immense potential of domestic content to go global [3][4] - The success of series like "The Long Season," "The Legend of Zhen Huan," and "The Untamed" is attributed to differentiated content strategies and innovative marketing approaches [3][4] - The industry is leveraging blockchain technology to combat piracy, which incurs annual losses of over 5 billion yuan [8] Group 1: Success of Chinese Dramas - "The Long Season" has become the highest-rated domestic drama in nearly eight years, achieving an IMDb score of 8.7 and a Rotten Tomatoes freshness rating of 89% [3] - "The Legend of Zhen Huan" reached over 8 million views per episode on Netflix, with a total of over 280 million views on YouTube [4] - "The Untamed" surpassed 6.8 billion views globally, with ticket sales for fan meetings selling out in 3 minutes in Thailand [4] Group 2: Diverse Content Strategies - Early Chinese dramas primarily relied on historical themes, but recent trends show a shift towards diverse storytelling that resonates emotionally with international audiences [6][7] - The rise of realistic dramas like "Mountain and Sea Love" and "In the World" reflects a growing interest in universal human experiences, moving beyond mere cultural curiosity [7] - The industry is increasingly exploring various genres, including fantasy and contemporary themes, to attract a broader audience [6][7] Group 3: Challenges and Opportunities - The industry faces challenges such as rampant piracy, which affects over 80% of overseas works, leading to significant economic losses [8] - Cultural differences and competition from major international streaming platforms complicate the market landscape [8][9] - The potential for growth in the global market remains vast, with a need for high-quality translations and adaptations to enhance international appeal [9]

悬疑剧向来是塑造魅力主角的重地。随着"悬疑赛道"持续的创作火爆，主角人物形象也面临转型升级的 问题。在这一类型中，女性刑警主角较为少见，有望成为创新方向。不久前完播的悬疑剧《乌云之 上》，最大亮点就是女主角韩青。有点可惜的是，该剧对韩青形象的塑造留下了一些遗憾。 首先是职业魅力的塑造。相较男刑警，塑造女刑警的职业魅力，弹性更大，既可往理性智慧上走，也可 往硬朗干练推进，或文或武，都有很大的发挥空间。经典剧集《重案六组》中有情有义、智勇双全的女 刑警季洁，《对手》中业务能力出众的国安队长段迎九，她们作为有丰富经验的老刑警，在探案过程中 冷静干练，扎实稳健，抽丝剥茧般地展现了悬疑的魅力。相较而言，《乌云之上》里的探案过程则失于 平淡，查案基本靠开会汇报来推进，关键线索的获得又显得过于容易。这样一来，韩青的职业魅力就失 去了展现的空间。 除了职业魅力，还有个性魅力。能否挖掘出人物独特的内心世界，揭示人物难以克服的困境与局限，对 塑造个性魅力至关重要。目前来看，国产悬疑剧在塑造女刑警时，更多展示的是她们在人际关系、家庭 生活上的愿望与困境。比如《回响》中冉咚咚的破案与婚变纠缠在一起，《错位》中姜光明与丈夫的矛 盾冲突 ...