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从周杰伦到揽佬,我们经历了怎样的审美周期?
3 6 Ke· 2025-07-30 08:21
Y2K、千禧辣妹、泡泡袜配厚底鞋……中文互联网上,"经济上行的美"正在被热烈讨论。那些充满未来感的穿搭、视频里的昂扬状态,都共同指向了一个 增长可期的千禧年初。 经济周期如何改变了人们对于"美"的想象?那些关于上行周期的美感,是记忆中的真实,还是滤镜下的错位?而属于下行周期的美,又是否只是"土、 丧、拜"的代名词?新的美学,能否在此刻的现实中生长出来? 本期节目,阳少、阿骡和《北方公园》作者阿钟一起,从流行音乐到大众穿搭、从怀旧情绪到审美周期,聊聊我们为何集体回望,又如何从当下的泥泞中 想象明天。 本期问题青年 阿骡,青年志研究员 阿钟,《北方公园》作者 阳少,青年志执行主编 "经济上行的美",我们真的感受过吗? 阳少:最近互联网上有一个说法叫"经济上行的美",大家会怀念一些千禧年的穿搭、电视剧和广告。比如2003年动感地带的广告——你能看到那个时候的 周杰伦、潘玮柏、S.H.E,他们和身边的年轻人一起,展示出一种自信和昂扬的精气神。 你们怎么看待这个说法? 阿骡:我一开始看到"经济上行的美"这个词,还以为就是时尚杂志或者博主们造出来的,他们可能只是想用一个新颖的词,来推荐一些单品。特别是像 Y2K 这种风格 ...
腾讯视频组织架构变阵:孙忠怀升任董事长,孙忠怀王娟马延琨组成高管三人组
Sou Hu Cai Jing· 2025-06-12 11:35
Core Insights - Tencent has established an executive committee for its online video business unit (OVBUEC), consisting of Sun Zhonghuai, Wang Juan, and Ma Yankun, to oversee major business and management decisions [2] - The management upgrade reflects Tencent Video's strong performance, with a focus on enhancing content quality and operational efficiency, as evidenced by the launch of several successful shows and a paid membership count of 117 million by Q1 2025 [2] - The company aims to leverage new technologies, including AI, to explore potential opportunities and further enhance content influence [2] Management Changes - Sun Zhonghuai has been promoted to Chairman of the online video BU, while Wang Juan and Ma Yankun have been appointed as Co-Presidents, also taking on roles as Chief Content Officer (CCO) and Chief Operating Officer (COO) respectively [2] - The establishment of the AI Film Expression Studio indicates Tencent's commitment to integrating AI into its content strategy [3] - The former overseas business center has been upgraded to the overseas business department, signaling a focus on international market development [3] Strategic Focus - Tencent is set to increase investments in content quality, overseas market expansion, and AI technology applications to support sustained growth in its online video business [3]
从内容猎奇到文化共振 国产剧探寻全球叙事
Bei Jing Shang Bao· 2025-05-25 14:33
Core Insights - Chinese dramas are achieving significant breakthroughs in international markets, showcasing the immense potential of domestic content to go global [3][4] - The success of series like "The Long Season," "The Legend of Zhen Huan," and "The Untamed" is attributed to differentiated content strategies and innovative marketing approaches [3][4] - The industry is leveraging blockchain technology to combat piracy, which incurs annual losses of over 5 billion yuan [8] Group 1: Success of Chinese Dramas - "The Long Season" has become the highest-rated domestic drama in nearly eight years, achieving an IMDb score of 8.7 and a Rotten Tomatoes freshness rating of 89% [3] - "The Legend of Zhen Huan" reached over 8 million views per episode on Netflix, with a total of over 280 million views on YouTube [4] - "The Untamed" surpassed 6.8 billion views globally, with ticket sales for fan meetings selling out in 3 minutes in Thailand [4] Group 2: Diverse Content Strategies - Early Chinese dramas primarily relied on historical themes, but recent trends show a shift towards diverse storytelling that resonates emotionally with international audiences [6][7] - The rise of realistic dramas like "Mountain and Sea Love" and "In the World" reflects a growing interest in universal human experiences, moving beyond mere cultural curiosity [7] - The industry is increasingly exploring various genres, including fantasy and contemporary themes, to attract a broader audience [6][7] Group 3: Challenges and Opportunities - The industry faces challenges such as rampant piracy, which affects over 80% of overseas works, leading to significant economic losses [8] - Cultural differences and competition from major international streaming platforms complicate the market landscape [8][9] - The potential for growth in the global market remains vast, with a need for high-quality translations and adaptations to enhance international appeal [9]
荧屏女刑警可以更有魅力
Ren Min Ri Bao· 2025-05-12 22:21
Group 1 - The article discusses the transformation and upgrading of character images in the suspense genre, highlighting the potential for female police protagonists to become an innovative direction [1] - The character of Han Qing in the recently aired suspense drama "Above the Clouds" is noted for its shortcomings in portraying professional charm, as the investigation process lacks depth and relies heavily on meetings and easy access to key clues [1] - Compared to male counterparts, female police characters have greater flexibility in showcasing their professional charm, which can be expressed through rational intelligence or a tough demeanor [1] Group 2 - The article emphasizes the importance of exploring the unique inner world of characters to reveal their struggles and limitations, which is crucial for building personal charm [2] - Current domestic suspense dramas often focus on female police characters' interpersonal relationships and family dilemmas, which detracts from their professional appeal [2] - The article cites the character Rui Xiaodan from "Tian Dao" as an example of a strong sense of mission, where her clarity about her work allows her to engage in dangerous situations without being influenced by romantic relationships [2] Group 3 - The article argues that the portrayal of police characters must resonate with the era's environment, suggesting that deeper exploration of female police characters' abilities and aspirations in relation to contemporary society is necessary [3] - Memorable characters in domestic suspense dramas often reflect a strong connection between their fates and the societal context, as seen in works like "The Long Season" and "Dust Storm" [3] - The article calls for the creation of more profound and typical images of female police characters to enhance the quality of suspense dramas [3]
长视频问路2025:AI很香但内容仍是王道
Sou Hu Cai Jing· 2025-03-30 05:15
Core Insights - The 12th China Network Audio-Visual Conference highlighted the integration of AI and quality content in the long video industry, with industry leaders expressing optimism about future developments [1][4][18] - AI is a central theme, with significant data shared by Bilibili's CEO, indicating over 30 billion AI content views expected in 2024, and that over 80% of users engaging with AI videos are born after 1995 [1][11] - The industry is currently in a stable development phase, but companies are actively exploring new variables such as AI, micro-short dramas, and international expansion [4][5] Group 1: AI Integration - AI is recognized as a transformative tool in content creation, with Bilibili's CEO emphasizing the high demand for quality AI content among young users [11][14] - The "Mango Big Model" by Hunan Broadcasting is a notable example of AI application, with over 70 innovative applications developed [9] - Tencent Video's strategy includes significant investments in AIGC and virtual production, aiming for 50% of its content to be in 4K by 2025 [13][14] Group 2: Content Quality - The focus on high-quality content remains paramount, with Tencent Video's CEO stating that the platform's investment logic has shifted towards a deeper understanding of creative value [2][16] - Leaders from various platforms, including iQIYI and Alibaba's Youku, reiterated the importance of creating quality content over chasing trends or relying solely on IP traffic [2][18] - The conference conveyed a strong message that while embracing new technologies, the core mission of long video platforms is to deliver quality content to audiences [18]