国产电影出海
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 “中国故事”火到全世界!国产电影海外票房破10亿元
 Zheng Quan Shi Bao Wang· 2025-10-31 04:59
不仅海外放映的数量提升了,中国电影的海外票房也明显上升。据不完全统计,截至目前,今年国产电影的海外票房总计已超过10亿元。通过一 部部影片,越来越多的"中国故事"走向全球。 从"可选"到"必选" (原标题:"中国故事"火到全世界!国产电影海外票房破10亿元) 去海外"放电影",正在成为我国电影产业的新潮流。据证券时报记者统计,今年以来,我国票房排名前10的国产电影,有9部实现了海外上映;票 房前20名的国产电影,有15部实现了海外上映。 在2025年春节档于国内影院公映的同时,电影《封神第二部:战火西岐》(下称《封神第二部》)同步走向了海外市场。春节期间,全球有20多 个国家和地区的影院,同步放映了这部东方奇幻故事影片。 国内公映结束后,《封神第二部》的全球放映继续推进。从临近的泰国、马来西亚,到遥远的非洲国家加纳、尼日利亚的影院里,观众都可以看 到这部影片。 作为影片主出品方,A股公司北京文化很早就开始了中国电影出海探索。此前,公司出品的《封神第一部:朝歌风云》(下称《封神第一部》) 在美国、法国、澳大利亚、新西兰等国家和地区上映,主创团队甚至到海外各个国家和地区与观众面对面交流,开创了中国电影全球路演的全 ...
 国产电影海外票房破10亿元“中国故事”走向全球
 Zheng Quan Shi Bao· 2025-10-30 19:19
 Core Insights - The trend of Chinese films being released overseas is becoming increasingly prominent, with 9 out of the top 10 domestic films this year having international screenings, and 15 out of the top 20 films also achieving overseas releases [1][3] - The overseas box office for Chinese films has significantly increased, surpassing 1.4 billion yuan (approximately 10 billion) this year, indicating that going global is transitioning from an optional strategy to a necessary one for the domestic film industry [3][8]   Group 1: Overseas Release Strategy - The film "Fengshen Part II: War of Xiqi" was released simultaneously in over 20 countries and regions during the 2025 Spring Festival, showcasing a strategic push for global reach [2][3] - Beijing Culture, the main production company, has been proactive in exploring international markets, having previously released "Fengshen Part I" in various countries and engaging with audiences through global roadshows [2][3]   Group 2: Box Office Performance - "Fengshen Part II" has achieved over 8 million USD in overseas box office, with Malaysia contributing more than 2 million USD [3] - Other films like "Nezha: The Devil's Child" have also performed well internationally, with overseas earnings exceeding 69 million USD, including nearly 26 million USD from the North American market [3][4]   Group 3: Content and Technical Advancements - The success of films like "Nezha 2" is attributed to their relatable themes and innovative production techniques, such as the dynamic ink rendering engine that enhances visual storytelling [4][5] - The industrialization of Chinese animation has improved production quality and competitiveness, allowing for large-scale, high-quality film creation [5][6]   Group 4: Marketing and Localization - Effective marketing strategies, including "overseas direct release" and localized promotional efforts, have been crucial in reaching international audiences [5][6] - Beijing Culture has invested in translating "Fengshen Part II" into over 15 languages to enhance viewer understanding and experience [6][7]   Group 5: Future Opportunities - The increasing success of Chinese films abroad presents new market opportunities, especially as domestic growth slows and audience preferences shift [8][9] - The diversity of genres in films being released internationally, from mythology to science fiction, reflects a broader appeal and potential for growth in overseas markets [8][9]    Group 6: Policy Support - The "14th Five-Year Plan for China's Film Development" emphasizes enhancing international influence and competitiveness, aiming for a significant increase in overseas promotion and sales channels [9]