Group 1 - The domestic ski equipment market is experiencing a surge as ski resorts open for the season, with local brands gaining popularity due to their differentiated designs and high cost-performance ratio [2] - A sales store in Beijing is crowded with customers looking to purchase ski gear, with some popular styles sold out [3] - Consumers appreciate the aesthetic appeal and affordability of domestic brands [4] Group 2 - Sales staff indicate that there were no domestic ski brands in the past, but now there are increasing numbers of dedicated stores, and domestic ski equipment sales are on the rise [6] - Efficient after-sales service of domestic ski equipment is a significant factor attracting consumers [6] Group 3 - Data shows that since the start of the ski season, sales of ski clothing have increased by over 50%, while overall ski equipment sales have grown by over 30%. Some domestic ski clothing brands have seen sales growth exceeding 60%, and certain domestic helmet and protective gear brands have experienced a 100% increase in sales [8]