虽然即时服务体验的中西部与东部差距在逐步弥合，人们的过节口味仍存在明显"南北差异"。美团数据 显示，相对而言，南方线上实时消费增长最快的品类是啤酒、纯奶制品；而北方则更偏好辣卤小吃、烤 炸类零食、糖果巧克力、雪糕。不过，得益于南北人员流动等各类原因，"冬天吃雪糕"的饮食偏好，也 在南方流行起来，今年春节期间，南方雪糕销量同比增长106%，增速比北方高70%。 此外，今年春节假期与米兰冬奥会关键赛事日程高度重合，带火了全民春节冰雪消费热，不少县域滑雪 场除夕、初一仍爆满。从销售冰雪运动周边获得收入的美团商家同比增长两成，美团平台滑雪服、雪 鞋、头盔等各类装备的实时在线销量同比最高翻3倍。山东潍坊官护山滑雪场兼职教练刘敏告诉记者， 雪场最大接待能力在一千多人，大年初一就有近千人入场滑雪，"最近两天温度升高，雪化得快，速度 上不去，人才少了些"。刘敏刚大学毕业，日常在山东济南工作，爱好滑雪，假期返乡兼职赚零花钱， 春节假期每天带教收入1300多元。 整体而言，马年春节县域即时消费呈现出东中西部服务体验差距进一步缩小，南北方消费偏好各异的特 点。中国社会科学院财经战略研究院研究员魏翔表示，节日消费是观察消费趋势的重要 ...

Industry Insights - The popularity of winter sports equipment has surged following the Beijing Winter Olympics, with significant consumer interest noted during the Milan Winter Olympics, leading to an upgrade in consumer spending on winter sports gear [6] - The demand for high-quality winter sports products has increased, with consumers becoming more knowledgeable about materials and technology, resulting in a preference for premium products such as helmets with MIPS technology, which are priced significantly higher than standard options [6] - The winter sports market in Dalian has seen a substantial boost, with over 1 million people participating in ice and snow activities, generating nearly 1.5 billion yuan in related consumption [8] Consumer Behavior - Young athletes, inspired by Olympic champions, are increasingly investing in new skiing equipment, with families spending significant amounts on gear, such as a total of over 9,000 yuan for a complete set of skiing equipment [3] - Retailers are experiencing high sales volumes, with many ski apparel items sold out due to increased demand during the winter holiday season [3][6] - The growth of winter sports has also led to the emergence of new business models, including ski training camps and coaching services, reflecting a diversification in consumer spending within the winter sports sector [9]

Group 1 - The popularity of winter sports has significantly increased, leading to a surge in demand for ice and snow products, particularly after the Beijing Winter Olympics and the upcoming Milan Winter Olympics [4][5]. - Consumers are increasingly knowledgeable about ice and snow products, with a growing demand for high-quality gear, such as helmets with MIPS technology, which are priced significantly higher than traditional options but have much higher sales volumes [5]. - The winter sports market in Dalian has seen substantial growth, with over one million people participating in ice and snow activities, generating nearly 1.5 billion yuan in related consumption [5]. Group 2 - Retailers are experiencing high sales of winter sports equipment, with many items, including ski apparel, selling out quickly during the holiday season [4][5]. - The success of Chinese athletes in the Winter Olympics has further boosted sales of Olympic-themed merchandise, including high-tech clothing and accessories [5]. - The market for winter sports services, such as training camps and coaching, is expanding, reflecting the increasing engagement in winter sports activities [5].

央广网北京2月18日消息（总台中国之声记者韩雪莹）据中央广播电视总台中国之声《新闻纵横》报道，一间 间小小的店铺，连接起千家万户的新春心愿，也见证着暖意融融的平凡幸福。中国之声特别报道《新春走基层》 推出《小店故事·新春版》，本期我们走进一家因北京冬奥会而生的雪具租赁店。 米兰冬奥会激战正酣，北京冬奥会时的"明星小城"河北崇礼依然热度不减。高铁车次密集，站台上挤满了天 南海北赶来滑雪过年的"雪友"，有人从雪服到雪板"全副武装"，也有人选择一路"轻装上阵"，再就地"华丽变 身"。 距离崇礼冰雪博物馆几百米处，雪橙雪具门店里，"00后"店主米嘉轩正为前来租赁雪具的顾客量身搭配。身 高170cm、鞋码40号、技术水平初级、滑行制动能力稍弱……一问一答间，米嘉轩迅速掌握几项重要参数，头脑 中立即生成一套雪具组合方案，紧接着就是帮顾客试装，再按需调整，谈好价格、约好归还时间，顾客离开小 店，开启美好的崇礼之旅。 米嘉轩介绍："小店每年都有新的改变。最开始租的就是偏游客的装备，单纯只是让大家来崇礼体验滑雪；从 2017年开始，雪服的样式变多了，大家选择性更多；从2018年开始，雪板升级，分为适合普通游客的，以及进阶 一点 ...

Group 1 - The cycling trend in Xingtai has evolved beyond fitness, integrating "sports + culture and tourism + industry," creating diverse consumption scenarios and driving local economic growth [1] - The market for bicycles and related equipment is shifting towards professional and high-end products, with sales of high-end models accounting for 40% of total sales, a 35% increase year-on-year [2] - The active cycling community has led to a burgeoning service economy, with over 100 cycling organizations and more than 30,000 members generating stable income for local businesses through activities and services [2] Group 2 - Xingtai has developed approximately 870 kilometers of 50 premium cycling routes, connecting cultural and natural attractions, which has expanded consumption from "single points" to "whole areas" [3] - Various cycling events have attracted over 200,000 participants, significantly boosting local consumption, with cycling tourists spending 2.3 times more than average tourists [3] - The local bicycle industry is undergoing transformation towards intelligent and innovative manufacturing, with over 4,500 production enterprises and annual output exceeding 100 million bicycles [4] Group 3 - Local manufacturers are responding to market demands for lightweight and smart products, with significant advancements in technology, such as magnesium alloy integration, leading to increased sales of high-end models [4] - The industrial clusters in Pingxiang and Guangzong counties reported revenues of 34.19 billion and 23.19 billion respectively, with year-on-year growth of 10.1% and 10.8%, showcasing the strong interaction between consumption and industry [4]

Group 1 - The Winter Olympics in Italy has reignited public interest in ice and snow sports, leading to increased participation in activities such as ice skating and skiing in popular locations like Beijing and Chongli [1] - Chongli, a key area for ice and snow tourism, is projected to receive over 10 million visitors by 2025, with weekend visitor numbers at certain ski resorts reaching around 15,000 [1] - The Northeast region of China is experiencing a booming ice and snow economy, highlighted by the launch of the "2026 'Buy in China' National Ice and Snow Consumption Season" in Harbin [1] Group 2 - The "Ice and Snow +" initiative aims to broaden the consumption chain, transforming ice and snow entertainment into a diversified consumer experience [2] - A complete ice and snow consumption chain has formed, with consumers spending significantly on equipment and travel, indicating the growing potential of the ice and snow economy [3] - Popularity in ski resorts is driving growth in related sectors such as transportation, accommodation, and dining [3] Group 3 - Hotel bookings in Chongli are in high demand, with some hotel types already fully booked, and snow equipment stores are also seeing increased customer traffic [4][5] - The China Tourism Research Institute forecasts that ice and snow tourism participants will reach 360 million by the winter of 2025-2026, generating an income of 450 billion yuan, with 220 million tourists primarily motivated by ice and snow activities [6] - Local governments are implementing targeted policies and initiatives to stimulate ice and snow consumption, integrating it into the overall New Year consumption season [6] Group 4 - Hubei province plans to launch a "Dance with Winter" ice and snow consumption season, distributing consumption vouchers and creating premium tourism routes to boost related spending by over 200 million yuan [7] - Jilin province aims to establish itself as a world-class ice and snow tourism destination, with a 5 billion yuan fund and 1 billion yuan in consumption vouchers to promote the industry [7] - Financial institutions are introducing various financial products to support the ice and snow economy, including interest-free installment plans and discounts for consumers [8] Group 5 - The ice and snow economy is transitioning from a seasonal trend to a high-quality, full-industry chain development, becoming a significant driver for domestic demand and consumption [8]

Core Insights - The article discusses the growing interest in ice and snow sports in southern cities, particularly focusing on Xiamen, Fujian, which is leveraging technology to create an "ice and snow world" despite its warm climate [1][3]. Group 1: Ice and Snow Theme Parks - Xiamen has established the largest indoor ski resort in Fujian, covering approximately 15,000 square meters, featuring various attractions such as an ice town, ice castle, and ski hall [3]. - The indoor ski hall includes a 130-meter ski slope, catering to those seeking thrilling experiences, alongside various performances and activities [5]. - The indoor temperature is maintained at -6°C while the outdoor temperature is 15°C, utilizing snow-making machines and cooling systems to create a realistic ice environment [7]. Group 2: Outdoor Ice and Snow Experiences - An outdoor ice theme park has recently opened, transforming a previously idle water park into a winter attraction using artificial snow technology [10]. - The outdoor park spans about 20,000 square meters and features various attractions such as snow eaves, mini snow houses, and snow slides [12]. - The park's first-day ticket sales reached 300,000 yuan, with over 50,000 visitors in the first week, and an expected total of 400,000 to 500,000 visitors for the snow season [14]. Group 3: Ice and Snow Equipment Export - Xiamen is emerging as a production base for ice and snow sports equipment, with strong export figures, particularly to North America [15][19]. - A company established in 2006 has a diverse product range covering all aspects of ice hockey, with North America accounting for half of its total exports [19]. - The overall export of skiing equipment from Fujian Province reached 220 million yuan in 2025, marking a 51.6% year-on-year increase, with private enterprises contributing 160 million yuan, a 78.3% increase [24].

Group 1: Ice and Snow Economy Development - The rise of ice and snow sports has led southern cities like Xiamen to explore the potential of the ice and snow economy, creating an indoor "ice and snow world" to overcome seasonal and climatic limitations [1] - Xiamen's indoor ski resort, the largest in Fujian Province, spans approximately 15,000 square meters and features various attractions, including a 130-meter ski slope, to provide a realistic ice and snow experience [1] - The indoor temperature is maintained at -6°C while the outdoor temperature is 15°C, utilizing advanced technology such as snow-making machines and a robust insulation system to preserve the cold environment year-round [1] Group 2: Outdoor Ice and Snow Theme Park - An outdoor ice and snow theme park has recently opened in Xiamen, transforming a previously idle water park into a winter attraction through artificial snow technology [3] - The outdoor park covers about 20,000 square meters and includes various features like snow eaves, mini snow houses, and a snow slide, enhancing the winter experience for visitors [4] - The park's first-day ticket sales reached 300,000 yuan, with over 50,000 visitors in the first week, and it is expected to attract 400,000 to 500,000 visitors during the snow season [4] Group 3: Ice and Snow Equipment Export Growth - Xiamen is emerging as a production base for ice and snow sports equipment, with strong export figures, including hockey gear and ski poles used by Olympic athletes [5] - A local sports equipment company has seen significant demand from North American hockey clubs, with exports to this market accounting for half of its total revenue [6] - The overall export value of skiing equipment from Fujian Province is projected to reach 220 million yuan in 2025, marking a 51.6% year-on-year increase, with private enterprises contributing significantly to this growth [6][7]

Core Viewpoint - The article highlights the rapid growth of the ice and snow economy in China, particularly in Guangdong, where indoor snow venues are becoming popular during the Spring Festival, indicating a shift in consumer preferences towards winter sports and experiences [1][6]. Industry Growth - The national ice and snow industry is projected to exceed 1 trillion yuan by 2025 and reach 1.5 trillion yuan by 2030, with Guangdong playing a significant role in this growth [1][6]. - From 2016 to 2024, the scale of China's ice and snow industry increased from 364.7 billion yuan to 980 billion yuan, with an average annual growth rate of 21.09% [6]. Consumer Engagement - The 2024-2025 ice and snow season is expected to see consumer spending exceed 187.5 billion yuan, representing a growth of over 25% compared to the previous season [6]. - Guangdong is the third-largest source of ice and snow tourists in China, with major cities like Guangzhou and Shenzhen ranking among the top ten tourist source cities [6][7]. Venue Development - Guangdong has established over 30 ice and snow venues, with the largest indoor ski resort, Qianhai Huafa Ice and Snow World, attracting over 1.3 million visitors within four months of its opening [7][12]. - The "Tropical Snow Country" concept is being realized through these venues, which provide accessible skiing experiences for local residents and tourists from nearby regions [7][8]. Economic Impact - The ice and snow industry in Guangdong is interconnected with various sectors, including manufacturing, retail, and dining, creating a comprehensive service chain from ticket sales to equipment rentals [12][17]. - Guangdong is home to approximately 23,000 companies involved in ice and snow equipment manufacturing, accounting for over 25% of the national total [12][13]. Future Trends - The article suggests that the future of the ice and snow industry lies in diversifying revenue streams through "ice and snow+" business models, high-end customized services, and event-driven economies [17][18]. - There is a growing emphasis on integrating local cultural elements into ice and snow projects to enhance uniqueness and attract more consumers [18].

Core Viewpoint - The recent ice and snow open class in Yunnan Province emphasizes "universal participation, zero threshold experience, and practical learning" to promote winter sports among the youth [1] Group 1: Event Overview - The ice and snow open class was held at the Dahuicaoshan Ski Resort in Qujing, attracting 3,000 participants who experienced the charm and fun of winter sports under the guidance of professional coaches [1] - The event provided free teaching and included a comprehensive package of skiing equipment such as skis, helmets, goggles, and boots for all participants [1] Group 2: Participant Experience - Participants, including families and young enthusiasts, expressed satisfaction with the event's organization, highlighting the convenience of not needing to bring their own equipment [1] - The event aims to foster a love for winter sports among the youth by offering 3,000 ice and snow experience vouchers for the Dahuicaoshan International Ski Resort, valid until March 1 [1]