未来，京东政企业务继续依托多元化优商优品供给、全场景服务覆盖、全国性物流履约网络及全链路合 规治理体系，以超级供应链加速业采融合发展，助推冰雪装备制造、赛事服务、旅游消费等全产业链降 本增效，加大助力政府及相关部门夯实保障能力，把「冰天雪地」更好地转化为「金山银山」，让冰雪 经济的增长动能更持久。 冰雪经济的辐射效应不止于冰雪运动本身，更带动了零售、交通、餐饮等周边业态的协同增长。京东企 业购平台数据显示，来自哈尔滨等冰雪旅游热门城市的企业采购需求激增，除雪铲、破冰设备、防寒装 备等品类销量大幅上涨。 以户外除雪作业场景为例，工作人员长时间暴露在严寒中，防护装备的可靠性至关重要。京东企业购精 选的登升加绒保暖防寒手套，采用外部全浸胶与内部抓绒的复合设计，既实现了零下三十摄氏度环境下 的保暖需求，又具备优异防水性能，不仅适配除雪除冰作业，更广泛应用于冷链运输、冰鲜加工等低温 场景，成为保障民生服务的实用装备。 冰雪经济的蓬勃发展，离不开供应链与产业链的协同赋能。近日，在 2025 国际冬季运动博览会上， 《中国冰雪产业发展研究报告（2025）》全新发布。数据显示，今年我国冰雪产业规模将突破万亿元大 关，达 10 ...

11月24日至12月21日，2025-2026赛季国际雪联三大世界杯将在河北省张家口云顶滑雪公园举办，吸引 近40个国家和地区的400余名运动员参赛，包括谷爱凌、苏翊鸣、徐梦桃等知名选手。作为赛事赞助 商，京东运动联合BURTON、Oakley等品牌在现场打造线下快闪，并在线上开启"燃冬滑雪季"，构 建"观赛+体验+消费"一体化的冰雪盛宴。现在打开京东APP搜索"燃冬滑雪"即可进入会场，享受全场官 方直降12%、 9折滑雪品类券、明星爆款限时秒杀等超值福利，轻松开启畅滑之旅。 本次三大世界杯赛事为国际雪联最高级别赛事，也是2026年米兰冬奥会资格积分赛，包括单板和自由式 滑雪大跳台、单板和自由式滑雪U型场地、自由式滑雪空中技巧等项目，谷爱凌、苏翊鸣、徐梦桃等顶 级滑雪选手将齐聚云顶，展开激烈角逐。比赛门票近日已开启预约，观众可通过"京东GO"微信小程序 报名，按照支付顺序获得观赛名额，近距离感受冰雪运动魅力。 同时，京东燃冬滑雪季也带来专业丰富的滑雪装备，滑雪服、滑雪板、滑雪镜、滑雪内衣等全品类官方 直降12%起。其中，FACTION 2526谷爱凌联名款Studio0 双板滑雪板，设计灵感源于蛇年所象征的智 ...

今年，高山滑雪中心将延长初级雪道的滑行距离，扩大体验区面积，并分8个梯次有序开放13条专业雪道，既满足大众滑雪的体验，也兼 顾专业训练的需求。 央视网消息：近年来，我国冰雪经济不断升温。在北京，为了迎接即将到来的新雪季，各大雪场已陆续开始造雪，部分雪场将于本周末正 式开放。新雪季，雪场还有哪些新体验？ 位于北京市延庆奥林匹克园区内的国家高山滑雪中心，此次造雪使用了44台固定式造雪机与54台移动式造雪机，第一阶段总造雪面积达 12.5万平方米。目前，造雪工作平稳进行，预计22日将正式开板。 北京：探访雪具销售集散地 个性化装备受欢迎 冰雪运动火热开展，包括滑雪头盔、滑雪服、雪镜在内的滑雪装备迎来销售旺季。记者走访了北京最大的雪具销售集散地，今年的销售不 仅提前迎来了一波小高峰，人们对于装备的个性化也更加青睐。 在北京磁器口，一栋三层小楼是滑雪爱好者的一站式购物交流平台，30多家店铺陈列的款式多到摞在一起，要仔细淘、仔细挑。这里除了 雪具售卖，还提供装备维护、滑雪社群等齐全的配备服务。迎接今冬这个雪季，过道里已经堆满了准备发货的订单，商家也在接待顾客的间隙 不停地打包。 记者观察发现，今年的国产品牌销售增长尤其明 ...

Core Insights - The skiing market in China is experiencing significant growth, with the number of ski visits expected to reach a historical high of 26.05 million in the 2024-2025 season, driven by increased interest post the Beijing Winter Olympics [8][12] - Despite the growth in participation, the skiing market has not yet developed a stable consumer base, with a penetration rate of only 0.85%, compared to over 10% in countries like the US and Japan [12][14] - The ski industry is currently characterized by a price war among ski resorts, leading to significant price reductions for lift tickets, with some prices dropping to as low as 19.9 yuan [15][18] Market Dynamics - The majority of skiers in China are casual participants, primarily seeking a tourism experience rather than developing a long-term skiing habit [10][12] - The ski resorts are facing challenges in positioning themselves, with some targeting high-end consumers while others aim for budget-friendly options, leading to operational difficulties [14][28] - The rapid increase in the number of ski resorts, from 524 in 2018 to 914 in 2024, has intensified competition, with an annual compound growth rate of 9.8% [26][28] Consumer Spending - A significant portion of new skiers start with low-cost options, with nearly one-third spending less than 1,000 yuan annually on skiing [18][20] - However, the total cost of skiing can be substantial when considering additional expenses such as equipment, clothing, transportation, and lessons, with many enthusiasts spending over 10,000 yuan annually [25][23] - The average cost for a single skiing trip, including transportation and accommodation, is estimated to exceed 1,000 yuan, especially for those opting for premium resorts or hiring instructors [20][25] Industry Challenges - Ski resorts face high operational costs, often exceeding 100 million yuan annually, with a limited operational window of 3 to 5 months each year [26][28] - The current trend of aggressive pricing strategies is leading to a "low price, low quality" cycle, making it difficult for resorts to maintain profitability [29] - There is a concern that the rapid expansion of ski resorts may lead to many smaller resorts becoming unsustainable, similar to trends observed in Japan's ski industry [28][29]

Core Insights - The skiing market in China is experiencing a surge in popularity, with the number of ski visits expected to reach a record high of 26.05 million in the 2024-2025 season, driven by the enthusiasm generated post the Beijing Winter Olympics [2][6] - Despite the growth in skier numbers, the majority are casual tourists or beginners, leading to a low penetration rate of only 0.85% in China compared to over 10% in countries like the US and Japan [6][8] - The skiing industry in China is currently characterized by a price war among ski resorts, with ticket prices dropping significantly, making skiing appear affordable for many [10][13] Market Dynamics - The number of ski resorts in China has increased from 524 in 2018 to 914 in 2024, with an annual compound growth rate of 9.8%, intensifying competition in the market [21][23] - Many ski resorts are struggling to maintain profitability due to high operational costs, which can exceed 100 million yuan annually, and a short operational season of 3 to 5 months [21][23] - The current market is divided between high-end and budget ski resorts, with many resorts failing to find a clear positioning, leading to operational challenges [8][21] Consumer Behavior - A significant portion of new skiers start with low-cost options, with nearly one-third spending less than 1,000 yuan annually on skiing, primarily judging the sport's affordability based on ticket prices [13][15] - Hidden costs associated with skiing, such as equipment, clothing, transportation, and lessons, often lead to a much higher total expenditure, with many enthusiasts spending over 10,000 yuan annually [15][17] - The trend of "cheap skiing" is prevalent, but many consumers overlook the cumulative costs that can make skiing an expensive hobby [15][19] Industry Challenges - The rapid expansion of ski resorts has led to concerns about quality and sustainability, with many resorts facing the risk of closure or underutilization due to poor planning and excessive competition [23] - The industry is currently experiencing a "low price, low quality" cycle, where resorts attract customers with low prices but struggle to provide adequate services, leading to dissatisfaction among skiers [23][24] - The long-term success of the skiing market in China hinges on transforming casual visitors into dedicated enthusiasts, fostering a culture of sustained participation in the sport [24]

立冬之后，北方打工人的通勤变得更艰难了。 湿冷的阴雨天刚过去，又迎来干冷的大风天。冲锋衣终于扛不住风了，羽绒服又不想掏出来，毕竟一穿上，就要焊在身上四五个月……在冬季的工作日， 北漂们出门前的心理建设时间，比任何时候都要长。 △ 今年立冬当日，北京下起了小雨。（图/视觉中国） 到了办公室，同事的粉色滑雪服外套让人眼前一亮。在"请假去滑雪"和"裹上黑色羽绒服来上班"的极端选项之间，机智的打工人选择了"穿滑雪服通勤"哄 自己上班。 如果说冲锋衣是入秋后的"北京市服"，那么正式进入冬季后，保暖、抗风又不失设计感的滑雪服，正在被聪明的新中产当作"工作日OOTD"。 滑雪服， 即将被"焊死"在身上 在社交平台上晒出自己穿滑雪服通勤的帖子不是个例。滑雪服，已经成为了新晋"通勤装"。颜色清新的宽松滑雪服，配上紧身裤、运动鞋，无论走进地铁 还是骑上电动车，都没有丝毫违和感。 01 △ 越来越多年轻人开始穿滑雪服通勤。（图/小红书截图） 把办公室伪装成滑雪场，这届北漂已经真正做到了"思路打开"。毕竟，和难熬的冬季一起到来的，就是一年一度的诱人滑雪季。当北京周边的各大滑雪场 陆续开板，阳光下的雪山和雾凇，都已经做好准备，就等滑雪 ...

Core Insights - The article discusses the landscape of the personal snow equipment industry in China, highlighting the limited number of listed companies and their focus on outdoor sports and ice facility construction [1][5]. Company Overview - Major listed companies in the personal snow equipment sector include Sanfu Outdoor, Ternua, Anta, Inpace, Shuhua Sports, Xinlong Health, and Huali Technology, among others [1]. - The industry is divided into two main categories: companies focusing on outdoor sports equipment (e.g., Anta, Ternua) and those specializing in ice facility construction (e.g., Inpace) [1]. Financial Performance - Anta Sports leads in revenue with 42.2 billion yuan and a gross margin of 63.4%, attributed to its multi-brand strategy and strong profitability in snow-related business [3][4]. - Bi Yin Le Fen achieves the highest gross margin at 75.9% due to its high-end positioning, while Sanfu Outdoor maintains a gross margin of 58.6% from its specialized snow equipment [3][4]. - Other companies like Ternua and Semir have moderate gross margins, with Inpace and Shuhua Sports showing average margins [3]. Revenue and Profitability Metrics - In the first half of 2025, Anta Sports reported a revenue of 42.27 billion yuan, while other companies like 361 Degrees and Tebu International reported revenues of 6.26 billion yuan and 7.5 billion yuan, respectively [4]. - The earnings per share (EPS) varied significantly, with Anta at 2.77 yuan and Ternua at 0.38 yuan, while companies like Ternua and Inpace reported lower EPS figures [12]. Regional Market Focus - Companies are strategically located in regions rich in snow resources, with Anta, Sanfu Outdoor, and Ternua focusing on the Beijing-Tianjin-Hebei and Northeast areas, while others like Tebu and Inpace target East China and North China [5][7]. - Internationally, companies are expanding into Southeast Asia, Europe, and the Middle East to meet the growing demand for snow equipment [5][7]. Future Business Plans - Companies like Anta, 361 Degrees, and Tebu are increasing R&D investments in snow equipment and enhancing their international presence [15]. - Sanfu Outdoor plans to expand its snowfield store network and strengthen partnerships with ski clubs and event organizations [15]. - Inpace and Shuhua Sports are focusing on upgrading ice facilities and services, while Huali Technology is developing VR snow products [15].

Core Insights - The Chinese textile industry demonstrates resilience and adaptability, finding new growth points despite facing challenges such as insufficient demand and rising costs [3][5]. Group 1: Market Trends - Innovative products like solar fan hats and multifunctional umbrellas have gained popularity, showcasing the industry's ability to tap into new consumer needs [2][3]. - Retail sales of clothing, shoes, and textile products exceeded 1 trillion yuan, with a year-on-year growth of 3.1%, and a notable acceleration in September with a growth rate of 4.7% [3][4]. Group 2: Competitive Advantages - The textile sector benefits from mature technology and strong competition, allowing companies to identify and exploit niche markets, such as anti-static clothing [4]. - Chinese textile companies have achieved significant breakthroughs in material science and technology, enhancing their global competitiveness [4][5]. Group 3: Export Performance - The textile industry has seen positive export growth to nearly 70% of global markets, with strong performance in regions like the EU, UK, Japan, and Nigeria [5]. - The success of products like "doll clothes" and solar fan hats highlights the industry's agility in responding to international market demands [5].

答案是外卖工服。 众所周知，冲锋衣近两年风头无两，不仅深受年轻人喜爱，也是品牌和资本的宠儿。 谁能威胁到冲锋衣的江湖地位？ 然而今年冬天，冲锋衣的锋芒却被外卖工服抢走几分。 仅从颜色上看，各家外卖平台五花八门，美团黄、饿了么蓝、京东红争奇斗艳，江湖人称：已经没什么颜色留给冲锋衣品牌了。 尤其是淘宝闪购更新皮肤后，酷似迈凯伦赛车服的工装，让无数年轻人倒戈：过去怕和外卖员撞衫，如今主动注册外卖员账号，只为拥有同款工装。 事实上，冲锋衣除了在颜色和造型上阵地失守，其最核心的功能阵地也被外卖服占领。 在社交平台上，户外运动还是滑雪运动的帖子中，用外卖工服平替冲锋衣和滑雪服的人越来越多。网红打卡点哈巴雪山上刷屏的，除了三大外卖平台工服 的爱好者还有麦门信徒。 除此之外，爬山、户外徒步等野外活动，也是外卖服出现的高频场景。 几十块钱的外卖服，凭什么能抢始祖鸟的风头？ 外卖巨头"比美现场"，打工人直呼真香 中国外卖平台，堪称最全能的神秘组织。 他们旗下外卖员无所不能，炒菜、修车、弹钢琴样样精通。招揽这些牛人的平台，更是无缝链接三百六十行。 最近，运动系潮牌这条路也被巨头闯进来了。 不知从何时起，外卖和快递平台悄悄掀起了一场 ...

Core Insights - The first phase of the 2025 Double 11 shopping festival shows significant growth in the sports and outdoor sector, with Taobao and Tmall capturing 58% of the sales share, reinforcing Tmall's dominance in traditional promotional events [1][7]. Group 1: Sales Performance - Tmall maintained its leading sales share despite having the shortest selling period, contributing over 50% of sales in multiple core categories [7]. - Major brands like Fila, Nike, and Lululemon quickly surpassed 100 million in sales after Tmall's launch, indicating strong consumer attraction to top brands and high-value consumers [7]. - Outdoor apparel categories saw double-digit growth year-on-year, with specific items like down jackets and functional underwear experiencing significant increases of over 60% and 30%, respectively [7][8]. Group 2: Consumer Trends - There is a rising enthusiasm for outdoor activities among consumers, with outdoor footwear and apparel categories showing double-digit growth as of October 31 [7]. - The demand for health, fashion, and technology in outdoor consumer products has led to the emergence of innovative categories like functional underwear, with brands achieving triple-digit growth in sales [8]. Group 3: Product Innovation - The differentiation towards professional and functional products in the sports and outdoor sector is driven by the supply of new and innovative items, with over 50% of best-selling outdoor apparel being new products [8]. - Limited edition items in winter sports, such as collaboration snowboards and apparel, have sparked a buying frenzy, with brands like Burton seeing sales growth of over 300% during the festival [8].