冬日的崇礼，雪道蜿蜒如银练，活力与欢笑洒满山间——身着鲜艳雪服的爱好者在赛道上疾驰穿梭，青 少年在教练指引下稳步滑行，亲子家庭于冰雪间嬉戏欢笑……这座曾被冬奥圣火点燃的小城，四季活力 接续涌动，生动诠释着"冰天雪地也是金山银山"的发展之路。 高光时刻 眼下，中国运动员在米兰冬奥会屡屡出现精彩表现，人们不由得回忆起2022年北京冬奥会的盛况。那 时，张家口崇礼走进了公众的视野。当时，京张携手高标准完成冬奥会筹办举办任务，国家跳台滑雪中 心"雪如意"等冬奥场馆如期建成投入使用，赛事期间水电气热讯、医疗交通气象等各项保障工作实 现"零失误"。冬奥圣火熄灭，崇礼的发展之火却越燃越旺。 （来源：千龙网） 面对后奥运时代这道世界性课题，崇礼交出了一份独具特色的答卷：不让冬奥遗产成为静态的"纪念 碑"，而要将其转化为高质量发展的"动力源"。 "雪如意"的变化最具象征意义。如今走进这里，可能遇到的不再只是运动员的竞技，还可能有高端论 坛、学生的研学团、艺术家的展览。五年来，崇礼实施39项场馆改造项目，开发30多种体文旅新业态， 让奥运场馆从赛时状态平稳过渡到可持续模式。 "场馆不闲置、赛事不断档、活动有新意"成为崇礼的实践准 ...

Group 1 - The Winter Olympics in Italy has reignited public interest in ice and snow sports, leading to increased participation in activities such as ice skating and skiing in popular locations like Beijing and Chongli [1] - Chongli, a key area for ice and snow tourism, is projected to receive over 10 million visitors by 2025, with weekend visitor numbers at certain ski resorts reaching around 15,000 [1] - The Northeast region of China is experiencing a booming ice and snow economy, highlighted by the launch of the "2026 'Buy in China' National Ice and Snow Consumption Season" in Harbin [1] Group 2 - The "Ice and Snow +" initiative aims to broaden the consumption chain, transforming ice and snow entertainment into a diversified consumer experience [2] - A complete ice and snow consumption chain has formed, with consumers spending significantly on equipment and travel, indicating the growing potential of the ice and snow economy [3] - Popularity in ski resorts is driving growth in related sectors such as transportation, accommodation, and dining [3] Group 3 - Hotel bookings in Chongli are in high demand, with some hotel types already fully booked, and snow equipment stores are also seeing increased customer traffic [4][5] - The China Tourism Research Institute forecasts that ice and snow tourism participants will reach 360 million by the winter of 2025-2026, generating an income of 450 billion yuan, with 220 million tourists primarily motivated by ice and snow activities [6] - Local governments are implementing targeted policies and initiatives to stimulate ice and snow consumption, integrating it into the overall New Year consumption season [6] Group 4 - Hubei province plans to launch a "Dance with Winter" ice and snow consumption season, distributing consumption vouchers and creating premium tourism routes to boost related spending by over 200 million yuan [7] - Jilin province aims to establish itself as a world-class ice and snow tourism destination, with a 5 billion yuan fund and 1 billion yuan in consumption vouchers to promote the industry [7] - Financial institutions are introducing various financial products to support the ice and snow economy, including interest-free installment plans and discounts for consumers [8] Group 5 - The ice and snow economy is transitioning from a seasonal trend to a high-quality, full-industry chain development, becoming a significant driver for domestic demand and consumption [8]

Core Insights - The article discusses the growing interest in ice and snow sports in southern cities, particularly focusing on Xiamen, Fujian, which is leveraging technology to create an "ice and snow world" despite its warm climate [1][3]. Group 1: Ice and Snow Theme Parks - Xiamen has established the largest indoor ski resort in Fujian, covering approximately 15,000 square meters, featuring various attractions such as an ice town, ice castle, and ski hall [3]. - The indoor ski hall includes a 130-meter ski slope, catering to those seeking thrilling experiences, alongside various performances and activities [5]. - The indoor temperature is maintained at -6°C while the outdoor temperature is 15°C, utilizing snow-making machines and cooling systems to create a realistic ice environment [7]. Group 2: Outdoor Ice and Snow Experiences - An outdoor ice theme park has recently opened, transforming a previously idle water park into a winter attraction using artificial snow technology [10]. - The outdoor park spans about 20,000 square meters and features various attractions such as snow eaves, mini snow houses, and snow slides [12]. - The park's first-day ticket sales reached 300,000 yuan, with over 50,000 visitors in the first week, and an expected total of 400,000 to 500,000 visitors for the snow season [14]. Group 3: Ice and Snow Equipment Export - Xiamen is emerging as a production base for ice and snow sports equipment, with strong export figures, particularly to North America [15][19]. - A company established in 2006 has a diverse product range covering all aspects of ice hockey, with North America accounting for half of its total exports [19]. - The overall export of skiing equipment from Fujian Province reached 220 million yuan in 2025, marking a 51.6% year-on-year increase, with private enterprises contributing 160 million yuan, a 78.3% increase [24].

Group 1: Ice and Snow Economy Development - The rise of ice and snow sports has led southern cities like Xiamen to explore the potential of the ice and snow economy, creating an indoor "ice and snow world" to overcome seasonal and climatic limitations [1] - Xiamen's indoor ski resort, the largest in Fujian Province, spans approximately 15,000 square meters and features various attractions, including a 130-meter ski slope, to provide a realistic ice and snow experience [1] - The indoor temperature is maintained at -6°C while the outdoor temperature is 15°C, utilizing advanced technology such as snow-making machines and a robust insulation system to preserve the cold environment year-round [1] Group 2: Outdoor Ice and Snow Theme Park - An outdoor ice and snow theme park has recently opened in Xiamen, transforming a previously idle water park into a winter attraction through artificial snow technology [3] - The outdoor park covers about 20,000 square meters and includes various features like snow eaves, mini snow houses, and a snow slide, enhancing the winter experience for visitors [4] - The park's first-day ticket sales reached 300,000 yuan, with over 50,000 visitors in the first week, and it is expected to attract 400,000 to 500,000 visitors during the snow season [4] Group 3: Ice and Snow Equipment Export Growth - Xiamen is emerging as a production base for ice and snow sports equipment, with strong export figures, including hockey gear and ski poles used by Olympic athletes [5] - A local sports equipment company has seen significant demand from North American hockey clubs, with exports to this market accounting for half of its total revenue [6] - The overall export value of skiing equipment from Fujian Province is projected to reach 220 million yuan in 2025, marking a 51.6% year-on-year increase, with private enterprises contributing significantly to this growth [6][7]

Core Insights - The Beijing Winter Olympics have significantly transformed China's winter sports landscape, engaging over 300 million people in winter sports and contributing to a healthier society and global winter sports development [1][6]. Group 1: Achievements and Developments in Winter Sports - China achieved its best-ever performance at the Winter Olympics, securing 9 gold, 4 silver, and 2 bronze medals, ranking among the top three in the medal tally [3]. - The success of young athletes like Su Yiming and Gu Ailing has inspired a new generation to participate in winter sports, showcasing the confidence and talent of Chinese youth [3][2]. - The establishment of a professional training system and international exchange platforms has provided strong momentum for the development of winter sports in China [3]. Group 2: Participation and Engagement - The number of participants in winter sports reached 292 million, with a participation rate of 20.61%, an increase of approximately 27.44 million from the previous season [6]. - The introduction of policies promoting free access to ice and snow activities for students has fostered a culture of participation among the youth [6]. Group 3: Economic Impact and Industry Growth - The ice and snow industry in China has seen substantial growth, with the market size increasing from 364.7 billion to 980 billion yuan from 2016 to 2024, and is expected to surpass 1 trillion yuan by 2025 [9]. - The winter sports industry is evolving from a short-term event-driven boom to a comprehensive development model encompassing equipment manufacturing, event operations, training services, and cultural tourism [9][10]. - The Beijing Winter Olympics have catalyzed the emergence of numerous businesses in the winter sports equipment sector, significantly boosting local economies [10]. Group 4: International Collaboration and Influence - The successful hosting of the Winter Olympics in Beijing has set a benchmark for future events, influencing the preparations for the Milan Winter Olympics [7][8]. - Global winter sports giants are increasingly attracted to China's vast market and innovative environment, leading to potential collaborations in the ice and snow industry [11].

Core Insights - The launch of the Changxing Badujia Ski Resort, with a total investment of 320 million yuan and covering over 50,000 square meters, adds a new dimension to Zhejiang's ice and snow economy, featuring four professional ski trails and a 3,500 square meter snow play area for local tourists [5][6] Group 1: Industry Development - Zhejiang has developed a unique "snow-making" path through technological breakthroughs and scene innovation, despite lacking natural snow resources [5] - The province has seen the emergence of over 10 ice and snow recreational facilities since the establishment of its first outdoor ski resort in 2006, significantly boosting public interest in ice and snow sports [5] - The expected number of ski visits in Zhejiang for the 2024-2025 season is projected to reach 1.29 million, ranking sixth nationally and first in southern China [5] Group 2: Economic Impact - The ice and snow industry in Zhejiang has formed a comprehensive industrial chain, with over 500 related enterprises covering research, production, and sales, contributing to a year-round thriving ice and snow economy [6] - Ningbo Ninghai is recognized as the "Hometown of Sports Poles," producing about 60% of global ski poles, with domestic orders expected to grow by over 50% this year [6] - Taizhou Luqiao is known as the "Hometown of Snow Boots," accounting for one-third of national production, with an annual output value exceeding 1 billion yuan [6] - The ice and snow industry clusters in regions like Huzhou, Ningbo, Jinhua, and Jiaxing are creating a full industrial chain ecosystem that integrates experience, equipment manufacturing, and business innovation [6]

Group 1 - The ski equipment market is experiencing a consumption boom with the arrival of the new snow season, characterized by the emergence of personalized and professional ski gear that enhances flexibility and comfort for consumers [1] - Consumers are increasingly prioritizing the quality and functionality of ski equipment over aesthetics, with a notable rise in safety awareness reflected in the sales growth of protective gear, which topped the list of products with the highest year-on-year sales increase [1] - The primary consumer demographic is stable, with individuals aged 26 to 45 contributing over 73% of total sales, while male consumers (61.3% of the market) prefer purchasing hard equipment like skis and poles, and female consumers focus on comfort and safety, opting for ski suits and protective gear [1] Group 2 - The regional consumption pattern of ski equipment shows a "stable North and hot South" trend, with developed provinces like Beijing and Guangdong serving as market anchors, while provinces such as Qinghai, Guizhou, and Chongqing lead in sales growth, indicating a rapid spread of skiing in southern regions through indoor ski facilities [1] - In mature markets like Beijing, there is a clear trend of consumption upgrading, with significant growth in sales of protective gear and skis, reflecting a stronger willingness to invest in high-end, professional ski equipment aimed at long-term skill development [2] - Overall, the ski equipment consumption has evolved beyond initial aesthetic-focused purchases to a more professional and safety-oriented approach, signaling a transition towards a more mature and refined development phase in the ski industry [2]

Group 1 - The core idea of the news is that Liaoning and the entire Northeast region are actively exploring new opportunities in the "ice and snow economy" by introducing various innovative experiences and consumption models during the winter season [1] - The Northeast provinces are collaborating to enhance tourism offerings, with initiatives like the "Kanto Emotion·Ice and Snow Warm World" travel ticket, which connects popular ice and snow cities and offers discounts for travelers [2] - Liaoning is working with other provinces to develop the "Northeast Ice and Snow Corridor," integrating various cultural and tourism resources to create a synergistic effect in promoting ice and snow tourism [3] Group 2 - Liaoning is leveraging its northern cultural heritage by creating unique winter consumption scenarios and promoting them online, allowing consumers to earn points redeemable for tickets and local products [4] - The province has identified four core themes for winter tourism: "Ice and Snow + Hot Springs," "Ice and Snow + Ocean," "Ice and Snow + Sports," and "Ice and Snow + Folk Customs," focusing on enhancing the cultural experience [5] - A wide range of cultural activities, including nearly 300 events, are being organized to enrich the visitor experience, such as high-level artistic performances and local folk markets [6] Group 3 - Liaoning's winter tourism is characterized by accessible and affordable activities, such as skiing, which are designed to attract a broad audience [7] - New experiences like ice fishing are gaining popularity, with local businesses offering unique winter activities that combine leisure and cultural immersion [8] - The market for ice and snow equipment is growing, with local companies beginning to establish a presence in the sector, particularly in snow gear and related products [9]

Group 1 - The domestic ski equipment market is experiencing a surge as ski resorts open for the season, with local brands gaining popularity due to their differentiated designs and high cost-performance ratio [2] - A sales store in Beijing is crowded with customers looking to purchase ski gear, with some popular styles sold out [3] - Consumers appreciate the aesthetic appeal and affordability of domestic brands [4] Group 2 - Sales staff indicate that there were no domestic ski brands in the past, but now there are increasing numbers of dedicated stores, and domestic ski equipment sales are on the rise [6] - Efficient after-sales service of domestic ski equipment is a significant factor attracting consumers [6] Group 3 - Data shows that since the start of the ski season, sales of ski clothing have increased by over 50%, while overall ski equipment sales have grown by over 30%. Some domestic ski clothing brands have seen sales growth exceeding 60%, and certain domestic helmet and protective gear brands have experienced a 100% increase in sales [8]

Group 1: Market Trends - The domestic ski equipment market is experiencing growth as ski resorts open for the season, with a notable increase in consumer interest in domestic brands due to their differentiated designs and high cost-performance ratio [1] - Sales of ski clothing have seen a year-on-year increase of over 50%, while ski equipment sales have grown by over 30%, with some domestic brands reporting a 60% increase in ski clothing sales and a 100% increase in sales of helmets and protective gear [1] Group 2: Production and Supply Chain - In Ningbo, ski equipment companies are experiencing a boom in production and sales, with factories reporting a monthly shipment volume of over 3,000 units, a two to three-fold increase compared to the previous year [4] - A ski board production company in Suzhou has achieved a production volume of 110,000 units this year, with most products being exported to Europe, and orders extending into July of the following year [7] Group 3: Technological Innovation - Domestic ski brands are focusing on technological innovation and quality upgrades, with new products featuring enhanced materials like carbon fiber for improved elasticity and durability, as well as personalized features such as glow-in-the-dark capabilities [6] - Companies are leveraging mature domestic supply chains to promote product customization and expand their offerings, while also enhancing their online and offline channel strategies [6] Group 4: Export Growth - The demand for Chinese-made outdoor products is increasing overseas, with Suzhou companies busy fulfilling export orders for ski equipment and outdoor clothing materials [7] - In Kunshan, the export value of ski board products reached over 37 million yuan from January to October, marking a nearly 5% year-on-year increase, primarily to Europe and North America [9]