随着国内多家雪场已经陆续开板迎客，滑雪装备市场悄然升温。近年来，国产雪具品牌凭借差异化的设计以及高性价比等优势，受到不少消费者的青睐。 从事雪具销售多年的店员介绍，过去整个雪具中心没有一家国产雪具品牌，现如今国内品牌的专卖店日益增多，甚至每家集合店内都能见到国产雪具，国 产雪具销售也在持续攀升。 此外， 国产雪具便捷高效的售后服务，也是吸引消费者的重要原因。 数据显示，今年雪季开板以来，滑雪服成交额同比增长超50%，滑雪装备增长超30%。其中，部分国产品牌滑雪服成交额同比增长超过60%， 部 分国产头盔、护具品牌成交额同比增长100%。 原标题：《成交额增长100%！断码断货！》 来源：央视财经微信 关注" 新华网财经 "视频号 工作日傍晚，在北京东城区的一家国产雪具品牌的销售门店内，挤满了前来选购的顾客，部分热门款式甚至出现断码断货。 消费者表示，现在国产品牌做得挺好看，性价比也高。 更多财经资讯等你来看 往期推荐 茅台、五粮液同日官宣！ 苹果闪送官宣iPhone免运费 ...

随着国内多家雪场已经陆续开板迎客，滑雪装备市场也在悄然升温。记者在北京走访时发现，近年来，国产雪具品牌凭借差异化 的设计，以及高性价比等优势，受到不少消费者的青睐。 工作日傍晚，在北京东城区的这家国产品牌的销售门店内挤满了前来选购的顾客，部分热门款式甚至出现断码断货。 从事雪具销售多年的常旭告诉记者，过去整个雪具中心没有一家国产雪具品牌，现如今国内品牌的专卖店日益增多，甚至每家集 合店内都能见到国产雪具，国产雪具销售也在持续攀升。 此外，国产雪具便捷高效的售后服务，也是吸引消费者的重要原因。 数据显示，今年雪季开板以来，滑雪服成交额同比增长超50%，滑雪装备增长超30%。其中，部分国产品牌滑雪服成交额同比增长 超过60%，部分国产头盔、护具品牌交易额同比增长100%。 浙江宁波：雪具产销两旺 技术创新提升含金量 随着冰雪运动热潮持续攀升，浙江宁波不少雪具企业迎来产销两旺的"黄金期"，而国产雪具品牌凭借技术创新与供应链优势，持续 拓展市场。 在浙江宁波这家体育用品有限公司的仓储中心，工作人员正在忙着对雪具进行打包和封装。负责人告诉记者，这批雪具即将发往 新疆和东北。尽管今年他们提前两个月就开始备货，但进入11月 ...

央视网消息：随着国内多家雪场已经陆续开板迎客，滑雪装备市场也在悄然升温。记者在北京走访时发现，近年来，国产雪具品牌凭借差 异化的设计，以及高性价比等优势，受到不少消费者的青睐。 在浙江宁波这家体育用品有限公司的仓储中心，工作人员正在忙着对雪具进行打包和封装。负责人告诉记者，这批雪具即将发往新疆和东 北。尽管今年他们提前两个月就开始备货，但进入11月，市场需求仍超出预期。工厂月发货量达3000多件，较去年同期增长两到三倍，一些热 门款式的雪板和固定器依然供不应求。 工作日傍晚，在北京东城区的这家国产品牌的销售门店内挤满了前来选购的顾客，部分热门款式甚至出现断码断货。 从事雪具销售多年的常旭告诉记者，过去整个雪具中心没有一家国产雪具品牌，现如今国内品牌的专卖店日益增多，甚至每家集合店内都 能见到国产雪具，国产雪具销售也在持续攀升。 此外，国产雪具便捷高效的售后服务，也是吸引消费者的重要原因。 数据显示，今年雪季开板以来，滑雪服成交额同比增长超50%，滑雪装备增长超30%。其中，部分国产品牌滑雪服成交额同比增长超过 60%，部分国产头盔、护具品牌交易额同比增长100%。 浙江宁波：雪具产销两旺 技术创新提升含金量 ...

2025—2026雪季已开启 各地雪场陆续开板 新疆、吉林等部分地区的中小学生 也迎来"雪假" 不少人开始了滑雪之旅 如何在享受滑雪乐趣的同时 保障自身安全？ 身体健康状况评测：患有心脏病、高血压、恐高症、心脑血管疾病及医生告知不适宜剧烈运动的疾病患者请勿滑 冰滑雪。如因饮酒或用药导致行为受影响，请勿乘坐缆车和滑冰滑雪。儿童滑冰滑雪应有成年人或教练陪同。 认真学习冰雪运动项目安全须知，购买包含滑雪项目的运动意外伤害保险，了解滑雪场分布示意图和雪道难度等 级，熟记急救室位置及急救电话。 冬季室外寒冷，人体肌肉和关节都比较僵硬，滑雪前要进行5～15分钟的全身性的热身运动。在滑雪前和滑雪过程 中，注意观察天气变化和气象预报，避免因天气变化造成危险。 核心防护不能忘： 头盔是必备防护装备，选择合适尺寸，佩戴后稳固不晃动即可； 护具（护膝、护肘、护臀）可降低摔倒时的撞击伤害，新手建议全套佩戴； 雪镜能防雪盲、防风、防紫外线，需选择透光性好、贴合面部的款式； 此外，还需穿戴防水透气的滑雪服、滑雪裤和保暖手套，避免冻伤。 装备篇：守护安全的"第一道防线"装备穿对才安全 雪具选对不踩雷： 新手优先选双板，比单板容易平衡，雪板 ...

Core Insights - The ice and snow economy in China is projected to exceed 1 trillion yuan, reaching 10,053 billion yuan in 2023, marking it as a significant emerging force in the country's economic development [1] - The collaboration between supply chains and industrial chains is essential for the growth of the ice and snow economy, as highlighted by the launch of the "Enterprise Super Savings Month" by JD Enterprise Purchase, which provides essential supplies for the industry [1] - The demand for ice and snow-related products is increasing, with notable sales growth in categories such as snow shovels, ice-breaking equipment, and cold-resistant gear, particularly from popular ice tourism cities like Harbin [2] Industry Development - The ice and snow economy is not limited to sports but also stimulates growth in retail, transportation, and dining sectors, showcasing its broad impact [2] - JD Enterprise Purchase is focusing on a diversified supply of quality products and comprehensive service coverage to enhance the efficiency of the entire ice and snow industry chain, including equipment manufacturing and tourism consumption [2] - The company aims to transform the challenges of winter conditions into economic opportunities, thereby ensuring sustainable growth in the ice and snow economy [2] Product Innovation - The TERROR 9.0 all-mountain snowboard features innovative design elements such as a unique 3D groove structure and carbon fiber reinforcement, which significantly reduce weight while enhancing elasticity and control [1] - JD Enterprise Purchase offers specialized cold-resistant gloves designed for extreme conditions, suitable for various applications including snow removal and cold chain transportation, emphasizing the importance of reliable protective gear [2]

Core Viewpoint - The company is responding to the aging population trend in China by developing new products aimed at enhancing home safety for elderly individuals, including safety handrails and protective gear [1] Group 1: Company Initiatives - The company has conducted in-depth research on the pain points of home safety scenarios for the elderly [1] - New products such as safety handrails and protective gear have been launched to meet the demand for home safety solutions both domestically and internationally [1] - The safety handrails developed using relevant materials are designed for easy installation without nails or glue, significantly reducing the difficulty of home modifications for elderly care [1] Group 2: Product Features - The safety handrails have a maximum load capacity exceeding 120KG, ensuring they meet the safety needs of users in home environments [1]

Group 1 - The core viewpoint is that the enthusiasm for football in Jiangsu Province is driving a surge in sales of football-related products, with significant growth in professional training equipment [1] - Football shoes, footballs, and football socks are the top three products by sales volume, while various training aids have seen sales growth exceeding 60% year-on-year, indicating a trend towards professionalization in football consumption [1] - The primary consumer demographic for football products is individuals aged 36 to 45, accounting for over 50% of sales, followed by those aged 26 to 35 at 26.1%, reflecting both ongoing participation and parental demand for children's training equipment [1] Group 2 - Female consumers contribute 36.1% to football consumption, showing a significant preference for products like football apparel and sports skirts, highlighting the increasing participation and diverse needs of women in football [1] - Regional preferences in football product consumption are evident, with Guangdong, Beijing, Shandong, Sichuan, and Jiangsu being the top five areas for football equipment sales, each showing unique product preferences [1] - The trend of moving from general fitness to specialized training in football is expanding the consumption ecosystem, with a variety of professional equipment and fashion items emerging as the football culture develops [2]

Group 1 - The core event of the news is the celebration of World Skateboarding Day in major cities like Beijing, Chengdu, and Shenzhen, where skateboarding enthusiasts gathered to showcase their skills and enjoy street art [1][3] - JD Sports, as a sponsor of the events, provided significant discounts on popular skateboarding brands, with some items available at up to 30% off during the event [1][3] - The skateboarding trend is rapidly growing among the youth due to its accessibility, high degree of freedom, and stylish appeal, leading to double-digit growth in skateboard sales during the JD 618 shopping festival [3] Group 2 - JD Sports is actively supporting the development of skateboarding by sponsoring various events, including the SIC2025 National Land Surfing Open in May, engaging with skateboarders and enthusiasts [4] - The company aims to offer a comprehensive range of professional skateboarding products and services, including accident insurance, protective gear, maintenance tools, and instructional videos for consumers purchasing skateboards [4] - Consumers can easily access professional skateboarding equipment through the JD app, enhancing their experience and enjoyment of skateboarding [4]

Core Viewpoint - The article discusses the shift in male consumer behavior from spending primarily on relationships to focusing on self-consumption, indicating the rise of a new economic trend termed "He Economy" [3][15][34]. Group 1: Changing Male Consumer Behavior - In recent years, male consumers have begun to prioritize self-spending over relationship-oriented purchases, marking a significant shift in consumption patterns [3][15]. - The percentage of men choosing not to give gifts during traditional romantic holidays has increased, with over 30% opting out during the 2024 520 festival [15]. - The average age of first marriage for men in China has surpassed 30, reflecting a declining willingness to marry among younger generations [15][42]. Group 2: Economic Impact and Market Trends - The male consumer market is projected to exceed 6 trillion yuan by 2025, with a compound annual growth rate of nearly 10% [20]. - Male online shopping expenditure has reached an average of 10,025 yuan per year, surpassing that of female consumers [15]. - The success of products and services targeting male interests, such as gaming and fitness, indicates a growing market for male-oriented consumption [17][21]. Group 3: Emerging Consumption Categories - Categories such as technology products, fitness equipment, and skincare for men are experiencing significant growth, with male consumers increasingly willing to invest in these areas [17][25]. - The rise of "He Economy" is prompting brands to rethink their marketing strategies to better cater to male consumers' interests and lifestyles [34]. - The popularity of products like the game "Black Myth: Wukong," which sold over 29 million copies, highlights the increasing engagement of male consumers in entertainment and gaming [21]. Group 4: Cultural Shifts and Future Outlook - The article draws parallels between current trends in China and historical shifts in Japan, where male consumers began to prioritize personal interests over traditional relationship spending [36][41]. - The concept of "lonely consumption" is emerging, where men focus on self-satisfaction and personal enjoyment rather than societal expectations [35][44]. - As the market transitions from an incremental to a stock-based economy, the untapped male consumer segment presents new opportunities for brands willing to adapt [46].

Core Viewpoint - The article discusses the emerging male consumer market, highlighting a shift from traditional spending on relationships to self-focused consumption, termed "self-indulgent consumption" or "he economy" [4][5][18]. Group 1: Changing Consumption Patterns - In recent years, male consumers have shifted their spending focus from relationship-based purchases to self-oriented ones, indicating a new consumption mindset [5][18]. - Data from iMedia shows that in 2024, over 30% of men chose not to give gifts during traditional romantic holidays, marking a significant change in consumer behavior [18]. - The average age of first marriage for men is projected to exceed 30 by 2025, reflecting a decline in marriage intentions among younger generations [19]. Group 2: Growth of Male Consumer Market - The male consumer market is expected to surpass 6 trillion yuan by 2025, with a compound annual growth rate of nearly 10% [23]. - Men are increasingly spending on interests such as sports, gaming, and technology, becoming a significant new consumer force [20][22]. - The success of the game "Black Myth: Wukong," which sold over 29 million copies and generated 9 billion yuan in revenue, underscores the rise of male interest-driven consumption [27]. Group 3: Brand Adaptation and Market Opportunities - Brands are beginning to recognize the importance of understanding male consumer interests and lifestyles to tap into the "he economy" [42][43]. - The rise of "lonely consumption" reflects a broader trend where men prioritize personal enjoyment and self-care over traditional relationship-based spending [44][51]. - The popularity of products targeting single men, such as the "one-person meal" series by NetEase, indicates a growing market for tailored offerings [51][53]. Group 4: Implications for Future Consumption - As the market transitions from an incremental growth phase to a more mature stage, the male consumer segment presents a new blue ocean opportunity for brands [56]. - Companies must adapt their marketing strategies and product offerings to align with the evolving preferences of male consumers, focusing on self-expression and personal interests [56][57].