竞技新高度——中国健儿闪耀世界冰雪舞台 "距离最终的大考只剩不到一个月的时间，希望自己能够更加沉着稳定、从容自信，以最好的状态 第二次登上冬奥舞台。" 立春时节，日历再掀一页，米兰冬奥会大幕即启。 四年前"鸟巢"中回荡的欢呼声，犹在耳畔。2022年2月4日，世界瞩目北京，一段关于激情与荣耀、 团结与梦想的故事，写下序章。 四年来，这场无与伦比的盛会，深刻改变着中国冬季运动的面貌。从北国雪原到江南水乡， 从专业竞技场到校园冰雪课，从装备生产线到文旅消费链——2022年北京冬奥会播撒的火种已成 燎原之势，推动中国冰雪运动跨越式发展。 习近平总书记指出，通过北京冬奥会，中国3亿多人参与冰雪运动，为建设健康中国、促进人民福 祉注入新动力，也为全球冰雪运动发展开辟了更为广阔的前景。 1月19日，完成冬奥会前所有比赛的苏翊鸣，将目光投向米兰。他连拿两站单板滑雪大跳台世界杯 冠军、荣膺年度总冠军，并在坡面障碍技巧世界杯摘得一银一铜，成为米兰冬奥会上这两个项目冠军的 有力竞争者。 这位在北京冬奥会收获一金一银、一飞冲天的"00后"青年，不仅被国际雪联视为引领青少年投身冰 雪运动的中国榜样，也收获了肖恩·怀特等诸多世界顶尖名将 ...

Core Insights - The launch of the Changxing Badujia Ski Resort, with a total investment of 320 million yuan and covering over 50,000 square meters, adds a new dimension to Zhejiang's ice and snow economy, featuring four professional ski trails and a 3,500 square meter snow play area for local tourists [5][6] Group 1: Industry Development - Zhejiang has developed a unique "snow-making" path through technological breakthroughs and scene innovation, despite lacking natural snow resources [5] - The province has seen the emergence of over 10 ice and snow recreational facilities since the establishment of its first outdoor ski resort in 2006, significantly boosting public interest in ice and snow sports [5] - The expected number of ski visits in Zhejiang for the 2024-2025 season is projected to reach 1.29 million, ranking sixth nationally and first in southern China [5] Group 2: Economic Impact - The ice and snow industry in Zhejiang has formed a comprehensive industrial chain, with over 500 related enterprises covering research, production, and sales, contributing to a year-round thriving ice and snow economy [6] - Ningbo Ninghai is recognized as the "Hometown of Sports Poles," producing about 60% of global ski poles, with domestic orders expected to grow by over 50% this year [6] - Taizhou Luqiao is known as the "Hometown of Snow Boots," accounting for one-third of national production, with an annual output value exceeding 1 billion yuan [6] - The ice and snow industry clusters in regions like Huzhou, Ningbo, Jinhua, and Jiaxing are creating a full industrial chain ecosystem that integrates experience, equipment manufacturing, and business innovation [6]

随着新雪季来临，滑雪装备市场迎来消费热潮。个性化、专业化的滑雪装备不断涌现，提升了冰雪 运动的灵活性和舒适性，也为消费者提供了更丰富的选择与更好的运动体验。 消费者对滑雪体验要求不断提高，越来越重视滑雪装备的质量和功能性。在选购滑雪装备时，消费 者正从追求"颜值"转向关注"防护"。滑雪装备成交额同比增速前5名的产品均为护具，表明消费者的安 全意识显著提升。 消费主力结构稳定，但兴趣差异清晰。26岁至45岁的中青年群体是绝对消费主力，合计贡献了超 73%的成交额。从不同性别消费者的偏好看，男性消费者占比61.3%，偏好购置滑雪板、雪杖等"硬 核"器材。女性消费者则更注重舒适与防护，偏好购买滑雪车、滑雪衣裤套装及各类护具，显示其消费 重点在于提升运动体验的安全性与整体美感。 滑雪装备消费市场地域格局呈现"北稳南热"特征。从消费规模看，北京、广东等经济发达省份仍是 市场"压舱石"。从增长动能看，青海、贵州、重庆等省份成交额增速全国领先。这反映出滑雪运动正通 过室内雪场等方式，突破自然气候限制，在南方地区加速普及，孕育巨大的市场新蓝海。 以北京为代表的成熟市场，消费升级趋势更明显。北京的滑雪装备消费中，护甲、雪板的成 ...

Group 1 - The core idea of the news is that Liaoning and the entire Northeast region are actively exploring new opportunities in the "ice and snow economy" by introducing various innovative experiences and consumption models during the winter season [1] - The Northeast provinces are collaborating to enhance tourism offerings, with initiatives like the "Kanto Emotion·Ice and Snow Warm World" travel ticket, which connects popular ice and snow cities and offers discounts for travelers [2] - Liaoning is working with other provinces to develop the "Northeast Ice and Snow Corridor," integrating various cultural and tourism resources to create a synergistic effect in promoting ice and snow tourism [3] Group 2 - Liaoning is leveraging its northern cultural heritage by creating unique winter consumption scenarios and promoting them online, allowing consumers to earn points redeemable for tickets and local products [4] - The province has identified four core themes for winter tourism: "Ice and Snow + Hot Springs," "Ice and Snow + Ocean," "Ice and Snow + Sports," and "Ice and Snow + Folk Customs," focusing on enhancing the cultural experience [5] - A wide range of cultural activities, including nearly 300 events, are being organized to enrich the visitor experience, such as high-level artistic performances and local folk markets [6] Group 3 - Liaoning's winter tourism is characterized by accessible and affordable activities, such as skiing, which are designed to attract a broad audience [7] - New experiences like ice fishing are gaining popularity, with local businesses offering unique winter activities that combine leisure and cultural immersion [8] - The market for ice and snow equipment is growing, with local companies beginning to establish a presence in the sector, particularly in snow gear and related products [9]

Group 1 - The domestic ski equipment market is experiencing a surge as ski resorts open for the season, with local brands gaining popularity due to their differentiated designs and high cost-performance ratio [2] - A sales store in Beijing is crowded with customers looking to purchase ski gear, with some popular styles sold out [3] - Consumers appreciate the aesthetic appeal and affordability of domestic brands [4] Group 2 - Sales staff indicate that there were no domestic ski brands in the past, but now there are increasing numbers of dedicated stores, and domestic ski equipment sales are on the rise [6] - Efficient after-sales service of domestic ski equipment is a significant factor attracting consumers [6] Group 3 - Data shows that since the start of the ski season, sales of ski clothing have increased by over 50%, while overall ski equipment sales have grown by over 30%. Some domestic ski clothing brands have seen sales growth exceeding 60%, and certain domestic helmet and protective gear brands have experienced a 100% increase in sales [8]

Group 1: Market Trends - The domestic ski equipment market is experiencing growth as ski resorts open for the season, with a notable increase in consumer interest in domestic brands due to their differentiated designs and high cost-performance ratio [1] - Sales of ski clothing have seen a year-on-year increase of over 50%, while ski equipment sales have grown by over 30%, with some domestic brands reporting a 60% increase in ski clothing sales and a 100% increase in sales of helmets and protective gear [1] Group 2: Production and Supply Chain - In Ningbo, ski equipment companies are experiencing a boom in production and sales, with factories reporting a monthly shipment volume of over 3,000 units, a two to three-fold increase compared to the previous year [4] - A ski board production company in Suzhou has achieved a production volume of 110,000 units this year, with most products being exported to Europe, and orders extending into July of the following year [7] Group 3: Technological Innovation - Domestic ski brands are focusing on technological innovation and quality upgrades, with new products featuring enhanced materials like carbon fiber for improved elasticity and durability, as well as personalized features such as glow-in-the-dark capabilities [6] - Companies are leveraging mature domestic supply chains to promote product customization and expand their offerings, while also enhancing their online and offline channel strategies [6] Group 4: Export Growth - The demand for Chinese-made outdoor products is increasing overseas, with Suzhou companies busy fulfilling export orders for ski equipment and outdoor clothing materials [7] - In Kunshan, the export value of ski board products reached over 37 million yuan from January to October, marking a nearly 5% year-on-year increase, primarily to Europe and North America [9]

Group 1: Market Trends - The domestic ski equipment market is experiencing growth as ski resorts open for the season, with increased consumer interest in domestic brands due to differentiated designs and high cost-performance ratios [1][2] - Sales of ski apparel have seen a year-on-year increase of over 50%, while ski equipment sales have grown by more than 30%, with some domestic brands reporting apparel sales growth exceeding 60% and certain helmet and protective gear brands seeing a 100% increase [2] Group 2: Production and Supply Chain - In Ningbo, ski equipment companies are experiencing a "golden period" of production and sales, driven by technological innovation and supply chain advantages [3] - A sports goods company in Ningbo reported a monthly shipment volume of over 3,000 units, a two to three-fold increase compared to the previous year, with popular items still in short supply [5] - A ski board manufacturer in Ningbo has transitioned from being an OEM for foreign brands to becoming a core supplier for nearly 20 domestic brands, with orders extending into January of the following year [5] Group 3: Technological Innovation - Domestic ski brands are focusing on technological innovation and quality upgrades, with new products featuring advanced materials like carbon fiber for improved elasticity and durability, as well as personalized features like glow-in-the-dark elements [7] - Companies are leveraging mature domestic supply chains to enhance product customization and expand their offerings, while also accelerating their online and offline channel development [7] Group 4: Export Opportunities - The demand for Chinese-made outdoor products is increasing overseas, with companies in Suzhou reporting busy production and sales activities for ski equipment and outdoor clothing materials [8] - A ski board manufacturer in Suzhou has produced 110,000 units this year, primarily for the European market, with orders extending to July of the following year [10] - From January to October, the export value of ski boards from Kunshan reached over 37 million yuan, marking a nearly 5% year-on-year increase, mainly to Europe and North America [10]

Core Viewpoint - The 2025-2026 snow season has begun, with ski resorts opening across various regions, including Xinjiang and Jilin, where students are enjoying "snow holidays" and starting their skiing journeys [1] Safety Guidelines - Before hitting the slopes, individuals should assess their health status, avoiding skiing if they have certain medical conditions or have consumed alcohol or medication that may impair their ability [3] - It is essential to learn safety protocols for winter sports, purchase accident insurance, and familiarize oneself with the ski resort layout and trail difficulty levels [3] - A warm-up of 5-15 minutes is recommended before skiing to prevent injuries due to cold muscles and joints [3] Protective Gear - Helmets are crucial for safety, and should fit securely without wobbling [5] - Protective gear such as knee, elbow, and hip pads can reduce injury risk during falls, especially for beginners [5] - Ski goggles should provide good visibility and protection against snow blindness, wind, and UV rays [5] - Wearing waterproof and breathable ski clothing, along with warm gloves, is necessary to prevent frostbite [5] Equipment Selection - Beginners should opt for double skis for better balance, with ski length being 10-15 cm shorter than their height for easier control [7] - Ski boots must fit well, ensuring the toes touch the front without being cramped, and the heel should not move [7] - New skiers should avoid using ski pole straps to prevent injury during falls [7] Dressing Appropriately - The "onion method" for dressing is recommended: wear moisture-wicking base layers, fleece or thin down mid-layers, and waterproof outer layers, preferably in bright colors for visibility [8] Skiing Rules - Skiers should choose trails that match their skill level and remain vigilant to avoid collisions [10] - Beginners should ski slowly along the edges of the ice rink and avoid skiing against the flow [10] - It is important to yield to skiers ahead and maintain a safe distance when overtaking [10] - Avoid stopping in the middle of trails or at turns, and do not ski in closed areas [10] Emergency Procedures - In case of a fall, skiers should adopt protective positions to minimize injury risk, such as crossing arms when falling backward [12] - If injuries occur, do not move if severe pain is present; instead, call for help [14] - To prevent hypothermia, seek shelter from the wind and change out of wet clothing [14] Post-Ski Recovery - After skiing, heat therapy and stretching exercises can alleviate muscle soreness [15][16] - Nutritional recovery should include high-quality carbohydrates and proteins within two hours post-exercise [16] - Maintaining hydration and ensuring adequate rest are crucial for recovery [17][18]

Core Insights - The ice and snow economy in China is projected to exceed 1 trillion yuan, reaching 10,053 billion yuan in 2023, marking it as a significant emerging force in the country's economic development [1] - The collaboration between supply chains and industrial chains is essential for the growth of the ice and snow economy, as highlighted by the launch of the "Enterprise Super Savings Month" by JD Enterprise Purchase, which provides essential supplies for the industry [1] - The demand for ice and snow-related products is increasing, with notable sales growth in categories such as snow shovels, ice-breaking equipment, and cold-resistant gear, particularly from popular ice tourism cities like Harbin [2] Industry Development - The ice and snow economy is not limited to sports but also stimulates growth in retail, transportation, and dining sectors, showcasing its broad impact [2] - JD Enterprise Purchase is focusing on a diversified supply of quality products and comprehensive service coverage to enhance the efficiency of the entire ice and snow industry chain, including equipment manufacturing and tourism consumption [2] - The company aims to transform the challenges of winter conditions into economic opportunities, thereby ensuring sustainable growth in the ice and snow economy [2] Product Innovation - The TERROR 9.0 all-mountain snowboard features innovative design elements such as a unique 3D groove structure and carbon fiber reinforcement, which significantly reduce weight while enhancing elasticity and control [1] - JD Enterprise Purchase offers specialized cold-resistant gloves designed for extreme conditions, suitable for various applications including snow removal and cold chain transportation, emphasizing the importance of reliable protective gear [2]

Core Viewpoint - The company is responding to the aging population trend in China by developing new products aimed at enhancing home safety for elderly individuals, including safety handrails and protective gear [1] Group 1: Company Initiatives - The company has conducted in-depth research on the pain points of home safety scenarios for the elderly [1] - New products such as safety handrails and protective gear have been launched to meet the demand for home safety solutions both domestically and internationally [1] - The safety handrails developed using relevant materials are designed for easy installation without nails or glue, significantly reducing the difficulty of home modifications for elderly care [1] Group 2: Product Features - The safety handrails have a maximum load capacity exceeding 120KG, ensuring they meet the safety needs of users in home environments [1]