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织密文创出海知识产权保护网
Jing Ji Ri Bao· 2025-07-17 00:55
Core Viewpoint - The influence of domestic cultural trends is expanding, with products like LABUBU from Pop Mart becoming popular globally, while issues of infringement and counterfeiting are increasingly prominent [1][2]. Group 1: Market Performance - In the first four months of this year, China's exports of dolls and animal toys exceeded 13.31 billion yuan, marking a 9.6% increase [1]. - In the first five months of this year, Pop Mart's exports reached 1.69 billion yuan, a year-on-year growth of 405.7% [2]. Group 2: Infringement Issues - In June alone, customs across the country reported over 20 cases of infringement related to Pop Mart [1]. - Beijing Customs has seized over 30,000 suspected infringing Pop Mart goods this year, with 22,500 items confiscated in June [1]. - The Deputy Director of the General Administration of Customs reported that in the first half of the year, customs nationwide seized 11,000 batches of suspected infringing goods, totaling 38.675 million items [1]. Group 3: Consumer Safety and Awareness - Counterfeit LABUBU products may pose health risks due to harmful substances like formaldehyde and heavy metals, urging consumers to purchase from legitimate sources [2]. Group 4: Intellectual Property Protection - Since 1994, China has implemented customs protection for intellectual property rights, actively participating in global governance [3]. - In the first half of this year, Beijing saw 787 new applications for customs protection of intellectual property rights, surpassing the total for the entire year of 2024 [3]. - The customs authority is enhancing its regulatory efficiency and service levels to support more Chinese brands in expanding internationally [3].