此外，峰瑞资本、凯辉基金、天图投资、BAI资本、黑蚁资本、天善资本、珀莱雅（603605）投资部、 青屹创投、宝捷会基金、杭州解百（600814）旗下杭州商旅基金、合享创投、栈道资本、久谦咨询、中 金公司（601995）、天风证券（601162）等十余家投资机构、券商及财务顾问机构代表到场参会。来自 BeBeBus、溪木源、尔木萄、海龟爸爸、戴可思、她研社、沫檬等多家上榜新锐品牌的创始人、高管也 共同参与讨论。 本报讯 （记者梁傲男）在当下的中国消费市场，新锐品牌怎样才能抓住机遇？ 8月20日，由北京大学国家发展研究院、北京大学数字金融研究中心、中山大学管理学院合作开发，淘 天集团提供技术支持的"中国线上消费品牌指数（CBI）"及"全球品牌中国线上500强榜单 （CBI500）"第二期发布。该项目新增快消行业新锐品牌榜专题研究，对于创立时间较短、增速快的新 品牌予以重点分析。 9月16日，课题组围绕"CBI快消新锐品牌榜"举办专题研讨会，介绍研究成果，并共同讨论消费新品牌 的发展现状和破局之路。北京大学国家发展研究院院长黄益平、北大数字金融研究中心特约研究员纪 洋，天猫快消&运动户外&奢品&汽车行业总经理激云 ...

Group 1 - The core viewpoint of the article emphasizes the importance of boosting consumption in China, as it is seen as a key driver for economic growth, with GDP growth at 5.2% and final consumption expenditure contributing 65% [1] - The Chinese government is prioritizing policies to stimulate consumption, including initiatives like appliance trade-ins and subsidies for home renovations [1] - There is a lack of metrics to measure the quality of consumption, leading to challenges in understanding consumer preferences and the effectiveness of government subsidies [1] Group 2 - The "China Online Consumption Brand Index" (CBI) was launched to provide insights into consumer behavior on e-commerce platforms, reflecting the quality of consumption through real purchasing data [2][10] - The CBI index showed a significant increase to 65.21, indicating a rise in brand consumption and suggesting that promotional events like 618 and Double 11 are platforms for quality brand purchases rather than just low-priced goods [3][5] - The index highlights that consumers are increasingly favoring higher-rated brands during sales events, moving away from low-cost, lesser-known products [5][6] Group 3 - The CBI index's growth is supported by government subsidies and seasonal consumption trends, particularly benefiting industries like home appliances and food [6] - Domestic brands are performing well, with companies like Midea, Xiaomi, and Huawei maintaining strong positions in the market by focusing on quality and value rather than competing solely on price [7] - The rise of new consumer brands in the CBI rankings indicates a shift towards emotional and experiential value in purchasing decisions, particularly among younger consumers [7][8] Group 4 - Consumption upgrades are gradually spreading from major cities to lower-tier cities, with a notable increase in spending on branded products among consumers in these areas [8][9] - The trend of "show-off consumption" is emerging in cities with lower housing prices, where consumers are willing to spend significantly on branded items [9] - As more provinces in China surpass the $10,000 GDP per capita mark, the shift towards a post-materialistic value system is expected to become more widespread [9]

Core Insights - The "China Online Consumption Brand Index" (CBI) continues to grow, indicating a trend towards premium products and brand preference among consumers [1][2] - The CBI index increased from 63.38 in Q1 2025 to 65.17 in Q2 2025, reflecting consumer inclination towards quality brands during major shopping festivals [1] - E-commerce shopping festivals are identified as key drivers for brand management and quality consumption [1] Industry Trends - The report highlights a resurgence in entrepreneurship and innovation within China's fast-moving consumer goods (FMCG) sector, with 48 out of 50 brands on the "Emerging FMCG Brands List" being new domestic brands [2] - High-value consumer preferences and repeat purchase behavior are crucial for new brands transitioning from "internet celebrities" to sustainable brands [2] - The report emphasizes the need for new brands to shift from "traffic thinking" to "user lifecycle management" to maintain long-term growth [2] Additional Reports - The "Global Brand China Online Top 500" (CBI500) and "Online Brand Purchasing Power Index" (BPI) were also released alongside the CBI index [2]

Core Insights - The "China Online Consumption Brand Index" (CBI) indicates a stable growth trend in consumer quality in China, reflecting a significant recovery in consumption quality from Q1 2023 to Q1 2025 [1][2] Group 1: Index Overview - The CBI increased from 59.42 to 63.38 between Q1 2023 and Q1 2025, with an average brand score rising by 4 points over two years [1] - The index showed a notable increase of 11.5 percentage points in Q4 2024 compared to the baseline, and a 6.7 percentage point increase in Q1 2025, indicating a significant recovery in consumer quality [1] Group 2: Industry Insights - The 3C digital industry has the highest consumer brand index, scoring between 75-85, indicating a strong preference for leading brands among consumers [2] - The pet supplies industry shows significant growth in its consumer brand index, reflecting an increasing brand awareness among consumers [2] - The toy and trendy toy industry has a consumer brand index below 50, despite dominant brands like LEGO and Pop Mart, suggesting a rise of new brands gaining consumer recognition [2] Group 3: Research Support and Methodology - The CBI was developed by Peking University and supported by data from Taotian Group, marking a significant collaboration between academic institutions and e-commerce platforms for consumer quality research [2]