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国妆品牌IPO观察:植物医生推进A股上市计划
Jin Tou Wang· 2026-01-09 04:29
为什么是高山植物? 植物医生的故事,是从高山植物开始的。 这个品牌的定位很清晰,"高山植物,纯净美肌"。高山植物生长在海拔高、日照长、温差大的特殊环境 里,这样的条件让它们往往含有更丰富的活性成分,且受污染少。 为此,植物医生在云南建立了专门的研究基地,从源头开始培育和研究高山植物。这看似是品牌的一 个"情怀"选择,实际上也构建了其产品差异化的基础,在护肤品同质化严重的今天,独特的原料来源往 往能成为品牌最深的护城河。 最近几年,国内美妆市场有个越来越明显的趋势:消费者不再盲目追求国际大牌,反而对本土品牌、特 别是那些有"中国成分"背景的产品青睐有加。这背后,不仅是消费观念的转变,更有着文化自信的支 撑。 就在这股"国货潮"中,一个专注高山植物护肤的品牌——DR PLANT植物医生,正积极推动IPO进程, 计划登陆A股市场。一个靠"中国成分""单品牌店"起家的国货品牌,如何获得资本市场的认可? 在电商当道的时代,植物医生却依然重视线下门店的布局。 根据公开信息,品牌在全国拥有数千家门店。这些门店不仅是销售点,更是品牌与消费者直接沟通的窗 口。通过门店,消费者可以体验产品、获得护肤咨询,品牌也能更直接地收集市场 ...
5月9日A股午评:军工逆袭VS科技折戟 震荡市里看清主线
Sou Hu Cai Jing· 2025-05-09 05:30
Group 1 - The market is experiencing a downturn, with the ChiNext index dropping nearly 1% and over 4,100 stocks declining, indicating a cautious sentiment among investors [2] - The military industry sector is showing a "V-shaped reversal," with companies like Chengfei Integration and Lijun Co. hitting the daily limit up, driven by expectations of order surges before the end of the 14th Five-Year Plan [2] - The textile manufacturing sector is gaining momentum, with Wanshili hitting the daily limit up, attributed to currency fluctuations, Southeast Asian order returns, and the rise of domestic brands [2] Group 2 - Bank stocks are strengthening, led by city commercial banks like Qingdao Bank, as investors seek safe havens amid uncertainty, suggesting a valuation recovery rather than strong growth [2] - The semiconductor and robotics sectors are facing adjustments, with companies like Huahong and Dongtu Technology experiencing significant declines, indicating selective investment behavior in the tech sector [3] - The current market environment is seen as a test for portfolio quality, with recommendations to maintain a position of no more than 60% and focus on companies with strong mid-term performance indicators [3]