Core Insights - The Shanghai New World Daimaru Department Store is launching its year-end promotion, the 2025 Membership Festival, focusing on product promotions, international consumer service upgrades, and exclusive member experiences for over 1.1 million members [1] Group 1: Promotion Strategies - The department store is implementing a high-impact subsidy program targeting the rising demand for gold, offering 500 vouchers worth 800 yuan for jewelry purchases, redeemable upon spending 8,000 yuan at designated counters [3] - A refined promotional scheme includes a "100 membership points plus 299 yuan for a 600 yuan universal voucher" offer, limited to 1,100 units, with priority access for diamond card members and long-term active members [3] - Various product categories, including cosmetics, clothing, and home appliances, will feature tiered gift vouchers to cater to diverse consumer shopping needs [3] Group 2: International Service Upgrades - The department store has seen a significant increase in tax refund processing, with 8,839 transactions recorded by October 31, reflecting a 149.27% year-on-year growth, prompting the launch of a "Friendly Passport for Overseas Consumption" service guide [4] - A professional foreign language sales team has been established to assist foreign customers with a full range of services, including consultation, shopping assistance, and tax refund processing [4] - The luggage storage service has served nearly 10,000 customers, enhancing the shopping experience by addressing the "heavy shopping" pain point [4] Group 3: Member Experience Enhancements - The department store aims to transform its commercial space into a diverse social venue by offering exclusive vouchers and various gift options for members, including co-branded toiletries and premium beverages [5] - Cultural and artistic elements will be introduced during the event, featuring a high-end fashion show, performances by an a cappella group, and a jazz band, alongside a public safety knowledge comedy show [5] - The general manager emphasized that the festival combines value-driven gold discounts, warm international services, and diverse quality experiences to create a memorable annual shopping event for consumers [6]