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升级文化体验 拓展合作空间
Ren Min Ri Bao· 2025-11-09 22:20
Core Insights - Wuliangye actively participates in the China International Import Expo (CIIE) as a "Senior Partner" and "Diamond Member" of the Hongqiao International Economic Forum, showcasing the excellence of Chinese liquor and enhancing international cooperation [1][2] - The company has launched the "He Mei Wu Zhou" series of blind box products, integrating cultural elements from five continents and emphasizing values of diversity and harmony [1] - Wuliangye is expanding its global presence through the "He Mei Global Tour," engaging in cultural exchanges across 19 countries and regions, and establishing three international marketing centers in the Asia-Pacific, Europe, and America [2] Group 1 - Wuliangye's participation in the CIIE includes interactive activities that allow attendees to learn about the brand's history and culture while enjoying unique products [1] - The company has upgraded its cultural experience at the expo, reflecting its commitment to showcasing the quality and cultural depth of Chinese liquor [1] - The "He Mei Wu Zhou" blind box products feature designs that incorporate elements from various grains, symbolizing the brand's pursuit of inclusivity and harmony [1] Group 2 - Wuliangye's international marketing strategy includes a focus on cultural, artistic, and fashion exchanges to foster mutual appreciation among different cultures [2] - The company aims to deepen its global market layout and expand international cooperation, adhering to the value concept of "harmony and coexistence" [2] - Wuliangye is committed to participating in global industrial division and value chain cooperation, seeking to create shared development opportunities [2]