Core Viewpoint - The 2025 PTS Beijing International Trendy Toy Exhibition, hosted by Pop Mart, emphasizes the theme "Return to Playfulness, Seek the Wilderness of the Heart," showcasing popular global trendy IPs and featuring numerous prominent artists and designers [1][2]. Group 1: Event Highlights - The event took place from August 1 to 3 at the National Convention Center, gathering a wide array of trendy IPs and artists [1]. - Pop Mart signed a strategic cooperation framework agreement with the Beijing Cultural and Tourism Bureau to leverage Pop Mart's innovative advantages in trendy cultural IP operations and the Bureau's rich intangible cultural heritage resources [1]. - The upgraded "Pop Mart Street" introduced interactive experience installations, enhancing fans' understanding of IPs while shopping [1]. Group 2: Industry Impact - Since its inception in 2017, PTS has evolved into a globally recognized trendy toy exhibition and a significant platform for creators to showcase their creativity [2]. - The PTS has successfully held over ten international trendy toy exhibitions, attracting more than 300,000 visitors and featuring over 500 top artists from various countries [2]. - The upcoming Singapore International Trendy Toy Exhibition is scheduled for August 22-24, further expanding the reach of the PTS brand [2].