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当上海豪宅陷入内卷,汤臣却在东郊下出新棋
Sou Hu Cai Jing· 2025-10-23 09:39
Core Insights - The article emphasizes the unique value proposition of the汤臣君品·瑄廷 project, highlighting its low density and high land value, which distinguishes it from other properties in Shanghai's competitive real estate market [11][15][33] - It discusses the strategic positioning of the project within a high-net-worth community, suggesting that the property serves as a gateway to an exclusive social network [16][17][33] Group 1: Project Characteristics - The汤臣君品·瑄廷 project features a low plot ratio of approximately 0.7, which translates to higher per capita land ownership compared to other luxury properties in the area [15][33] - The design incorporates elements that evoke a sense of luxury and tranquility, such as a "Romeo balcony" and a garden that enhances the living experience [26][28] - The project aims to create a "home-as-vacation" experience, emphasizing the integration of nature and sophisticated design [25][27] Group 2: Market Positioning - The project is strategically located in the东郊碧云 area, which has a high concentration of wealthy residents, creating a stable asset environment [16][33] -汤臣君品's approach involves a long-term vision, focusing on product quality and community integration rather than quick turnover [20][21][33] - The Trinity membership club is introduced as a means to enhance community engagement and attract a broader high-end clientele, positioning the project as a social hub [31][32] Group 3: Investment Potential - The article suggests that investing in the瑄廷 project represents a strategic move within a clearly defined value curve, indicating potential for appreciation [24][33] - The emphasis on land value and operational strategy positions the project as a solid investment opportunity amidst market fluctuations [33][34]