Core Viewpoint - The Shenzhen land market is heating up with an accelerated supply of residential land, but the new housing market is expected to face significant downward pressure in the second half of the year, leading to potential increases in housing policies [1][4]. Group 1: Land Auction Highlights - On July 7, a residential land plot in Longhua, Shenzhen, was sold for 2.37 billion yuan after 108 rounds of bidding, with a final floor price of approximately 38,795.22 yuan per square meter, reflecting a premium rate of 40.7% [2]. - On June 30, two new residential land plots were listed in Shenzhen, covering a total area of 41,167.78 square meters with a combined starting price of 2.996 billion yuan, both having a plot ratio of 3.1 [2]. - On June 19, a land plot in Longhua was sold for 1.212 billion yuan, achieving a premium rate of 46.55% over its starting price of 827 million yuan, with a plot ratio of 2.5 [3]. Group 2: Market Trends and Policy Outlook - The Shenzhen land market saw a 40.9% decrease in transaction area in the first half of the year compared to the same period last year, while transaction value increased by 11.8%, primarily due to a rise in residential land transactions [4]. - The number of land transactions in Shenzhen decreased to 15 in the first half of the year, down by 8 from the previous year, with industrial land being the most transacted type [4]. - The premium rates for residential land have increased following the removal of a 15% price cap in 2024, with a notable premium rate of 70.4% for a plot in Longgang, marking the highest in nearly three years [4].