Core Viewpoint - The company reported strong mid-year performance with significant revenue growth and improved core operating profit margin, indicating effective operational efficiency and market expansion strategies [1][2]. Financial Performance - In H1 2025, the company's revenue reached 3.24 billion yuan, a year-on-year increase of 21.6% - Gross profit was 720 million yuan, reflecting a 17.8% year-on-year growth - Core operating profit amounted to 190 million yuan, showing a substantial increase of 52.3% year-on-year - The core operating profit margin improved by 1.2 percentage points to 5.9% [1]. Revenue Growth Drivers - The revenue growth was supported by a combination of steady store expansion and a return to growth in same-store sales, which increased by 11.0% year-on-year - Sales to enterprise clients and other channels saw a remarkable increase of 125.1% year-on-year, serving as a key driver for overall revenue growth [1]. Cost Management - The company's gross margin was 22.1%, slightly down from 22.8% in H1 2024, but overall remained stable - Significant reductions in sales, management, and financial expense ratios were achieved, with savings of 1.8 percentage points in both sales and management expenses, while financial expenses remained stable [1]. Product Innovation and Market Expansion - The company launched 175 new hot pot and barbecue SKUs in H1 2025, introducing innovative meal packages to smooth out seasonal sales fluctuations - The company added 270 new stores in rural areas, enhancing product offerings and store displays to better meet local consumer needs [1]. Future Outlook - The company is expected to continue its revenue growth trajectory with projected revenues of 7.26 billion yuan, 8.40 billion yuan, and 9.70 billion yuan for 2025, 2026, and 2027 respectively, with growth rates of 12.3%, 15.6%, and 15.6% - Gross margins are anticipated to slightly improve to 22.1%, 22.2%, and 22.4% over the same period - Core operating net profits are projected to be 430 million yuan, 500 million yuan, and 580 million yuan, with a compound annual growth rate of 23% over three years [2].