Core Insights - The event "Wanda Special Night" is a key activity of the 2025 (6th) Hebei Sports Consumption Season, promoting both sports participation and consumer engagement [1][10] - The event aims to activate the night economy in the city while promoting the concept of "New Sports, New Life" through interactive experiences [1][10] Event Highlights - The event commenced with a dynamic fitness class, attracting over 150 fitness enthusiasts and media representatives [3][10] - More than 20 brands participated, offering exclusive discounts, with some promotions reaching nearly 50% off, valid until August 31 [3][5] Discounts and Offers - Sports equipment discounts included 59% off on new products from Hongxing Erke, and significant savings on children's apparel from Jordan [5] - Food and beverage discounts featured items like a signature watermelon ice for 12.9 yuan, and various tea brands offering up to 8.8% off [6] Leisure and Lifestyle Promotions - The event also included lifestyle discounts, such as 150 yuan off on jewelry repairs and various promotions on home goods and entertainment [7] - Fitness services were offered at low prices, including a 9.9 yuan trial class and 30% off summer training courses [8] Overall Impact - The "Wanda Special Night" created a consumption chain linking sports activities with shopping, enhancing the synergy between exercise and consumer spending [10] - The Hebei Sports Consumption Season has introduced over 782 promotional measures across more than 300 sports enterprises, focusing on benefiting the public [10]

Core Viewpoint - The company reported strong mid-year performance with significant revenue growth and improved core operating profit margin, indicating effective operational efficiency and market expansion strategies [1][2]. Financial Performance - In H1 2025, the company's revenue reached 3.24 billion yuan, a year-on-year increase of 21.6% - Gross profit was 720 million yuan, reflecting a 17.8% year-on-year growth - Core operating profit amounted to 190 million yuan, showing a substantial increase of 52.3% year-on-year - The core operating profit margin improved by 1.2 percentage points to 5.9% [1]. Revenue Growth Drivers - The revenue growth was supported by a combination of steady store expansion and a return to growth in same-store sales, which increased by 11.0% year-on-year - Sales to enterprise clients and other channels saw a remarkable increase of 125.1% year-on-year, serving as a key driver for overall revenue growth [1]. Cost Management - The company's gross margin was 22.1%, slightly down from 22.8% in H1 2024, but overall remained stable - Significant reductions in sales, management, and financial expense ratios were achieved, with savings of 1.8 percentage points in both sales and management expenses, while financial expenses remained stable [1]. Product Innovation and Market Expansion - The company launched 175 new hot pot and barbecue SKUs in H1 2025, introducing innovative meal packages to smooth out seasonal sales fluctuations - The company added 270 new stores in rural areas, enhancing product offerings and store displays to better meet local consumer needs [1]. Future Outlook - The company is expected to continue its revenue growth trajectory with projected revenues of 7.26 billion yuan, 8.40 billion yuan, and 9.70 billion yuan for 2025, 2026, and 2027 respectively, with growth rates of 12.3%, 15.6%, and 15.6% - Gross margins are anticipated to slightly improve to 22.1%, 22.2%, and 22.4% over the same period - Core operating net profits are projected to be 430 million yuan, 500 million yuan, and 580 million yuan, with a compound annual growth rate of 23% over three years [2].

Investment Rating - The investment rating for the company is "Buy" (maintained) [5] Core Insights - The company is expected to see significant revenue growth, with projected revenues of 7.26 billion, 8.40 billion, and 9.70 billion yuan for 2025-2027, corresponding to growth rates of 12.3%, 15.6%, and 15.6% respectively. The gross profit margins are expected to be 22.1%, 22.2%, and 22.4% for the same period. Core operating net profits are projected to be 430 million, 500 million, and 580 million yuan, with a compound annual growth rate of 23% over three years [3][12] Summary by Sections Company Overview - The company is a leading brand in providing at-home meal solutions in China, focusing on innovative product offerings to smooth out seasonal sales fluctuations. In the first half of 2025, the company launched 175 new hot pot and barbecue SKUs, including unique meal combinations [11] Financial Performance - In the first half of 2025, the company reported revenues of 3.24 billion yuan, a year-on-year increase of 21.6%. The gross profit was 720 million yuan, up 17.8% year-on-year, and core operating profit reached 190 million yuan, reflecting a 52.3% increase [9][10] Operational Efficiency - The company has improved its operational efficiency, with reductions in sales, management, and financial expense ratios by 1.8 percentage points each. The core operating profit margin increased by 1.2 percentage points to 5.9% [10] Market Expansion - The company has resumed its store expansion strategy, adding 270 new stores in rural areas in the first half of 2025. This expansion is supported by a better understanding of consumer needs in these markets [11][12] Future Projections - The company is expected to return to a growth trajectory with stable profit increases, maintaining the "Buy" rating. The projected earnings per share (EPS) for 2025, 2026, and 2027 are 0.16, 0.18, and 0.21 yuan respectively [3][12]