在线音乐平台

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网易云音乐(09899):在线订阅收入稳健增长,成本、费用控制较好驱动经调整营业利润提升明显
Guohai Securities· 2025-08-17 12:02
Investment Rating - The report maintains a "Buy" rating for the company [1] Core Insights - The company's online subscription revenue shows steady growth, with effective control over costs and expenses driving a significant increase in adjusted operating profit [2][6] - The company's H1 2025 performance exceeded market expectations, with a notable impact from tax credits on adjusted net profit [6][8] - The company is focusing on enhancing its content offerings and user experience to drive growth in paid subscriptions [10][12] Financial Performance Summary - For H1 2025, the company reported revenue of 3.83 billion yuan, a year-over-year decrease of 6.0%, while net profit attributable to shareholders reached 1.89 billion yuan, up 132.7% year-over-year [5][8] - Adjusted operating profit was 910 million yuan, reflecting a year-over-year increase of 35.0%, and adjusted net profit was 1.95 billion yuan, up 121.0% year-over-year [8] - The decline in revenue was primarily due to a more cautious operational strategy in online social entertainment services, which saw a 43% year-over-year drop [8] Revenue and Cost Analysis - Online music business revenue for H1 2025 was 2.967 billion yuan, an increase of 15.9% year-over-year, with subscription revenue contributing 2.47 billion yuan, up 15.2% [8][12] - The company maintained a gross margin of 36.4%, an increase of 1.4 percentage points year-over-year, and an adjusted operating margin of 23.7%, up 7.2 percentage points year-over-year [8] - Content service costs decreased by 10.5% year-over-year, accounting for 47.1% of revenue, while promotional and advertising expenses dropped by 67.1% [9][12] Future Projections - The company is projected to achieve revenues of 8.326 billion yuan in 2025, with net profit attributable to shareholders expected to reach 2.866 billion yuan [11][12] - The adjusted net profit forecast for 2025 is 3.006 billion yuan, with corresponding adjusted P/E ratios of 18 for 2025, 23 for 2026, and 20 for 2027 [11][12] - The company aims to enhance its content library and user engagement, which is expected to drive long-term growth in paid subscriptions [10][12]