Core Insights - The article emphasizes the importance of financial support for the growth of small businesses and micro-enterprises in county economies, highlighting the role of Yiyuan Rural Commercial Bank in providing tailored financial services to enhance local commercial vitality [1][5]. Group 1: Financial Support and Services - Yiyuan Rural Commercial Bank has engaged with 5,850 individual businesses, granting credit to 2,100 of them, amounting to 632 million yuan, with 1,045 businesses utilizing loans totaling 346 million yuan [1]. - The bank employs a three-step "breakthrough" strategy to address the financial challenges faced by local merchants, exemplified by a case where a client received a 100,000 yuan loan on the same day through the "Hui Shang Kuai Yi Dai" product [3]. - The bank has conducted 143 sessions of extended service hours, acquiring 680 effective customer demands and facilitating the opening of 786 mobile banking accounts [4]. Group 2: Customer Engagement and Marketing Strategies - The bank has implemented community-based marketing strategies, such as setting up service booths in neighborhoods and creating welfare groups to enhance customer engagement and attract new clients [4]. - A case study of a fast-food restaurant owner illustrates the effectiveness of the bank's marketing efforts, as the owner successfully applied for a 100,000 yuan loan through mobile banking to expand his business [4]. - Yiyuan Rural Commercial Bank focuses on understanding merchant needs and continuously innovates its service offerings to ensure the prosperity of local businesses [5].