Core Viewpoint - Yangyuan Beverage is implementing a differentiated channel strategy to address the trend of channel diversification, focusing on optimizing traditional channels while expanding into e-commerce and emerging markets [1] Financial Performance - In the first half of the year, Yangyuan Beverage achieved revenue of approximately 2.465 billion yuan, a year-on-year decline of 16.19%, primarily due to a decrease in walnut milk product sales [1] - The net profit attributable to shareholders was approximately 744 million yuan, down 27.76% year-on-year [1] - The production volume of walnut milk decreased by 3.77% year-on-year, while sales volume fell by 4.71% year-on-year [1] Market Strategy - The company is focusing on optimizing terminal displays and marketing strategies in traditional channels to stabilize existing sales [1] - Yangyuan Beverage is deepening its e-commerce channel expansion by fully engaging with leading platforms [1] - The company is prioritizing regional market expansion by tapping into new channels such as community, discount, and instant retail to capture market share [1] Product Development - In response to the declining sales of walnut milk products, the company is developing a diversified product matrix to cater to different consumer needs and price ranges [1] - Yangyuan Beverage aims to enhance its market share through comprehensive distribution strategies and improved consumer engagement [1] - The company is focusing on optimizing its consumer-facing operations and innovating promotional methods to strengthen brand trust and create a scenario-based marketing ecosystem [1]