文 | 快刀财经 朱末 "经常用脑，多喝六个核桃。"谁不曾被这句火遍大江南北的魔性广告洗过耳朵。 另据养元饮品2025年半年报显示，其上半年实现营业收入24.65亿，同比下降16.19%；实现归母净利润7.44亿，同比下降27.76%，首次出现营收与 净利润双双下滑的局面。令人担忧的是，养元饮品在华东、华中、华北、西南、西北、东北、华南七个大区的销售收入全线下滑。 靠着"补脑"这一中式养生概念，"六个核桃"背后的养元饮品不但从破产边缘咸鱼翻身，迅速成为过节送礼的"硬通货"，还一举坐上了"植物蛋白饮 料大王"的宝座，销售增长近千倍，成为中国饮料史上继红罐凉茶后的另一个蓝罐饮料传奇，更推动植物蛋白饮料这一老而小的品类朝主流饮料品 类强势逆袭，成长为具有超百亿市场的大品类。 | | | | 单位: 万元 币种:人民币 | | --- | --- | --- | --- | | 区域名称 | 2025年1-6月 销售收入 | 2024年1-6月 销售收入 | 增减变动幅度(%) | | 华东地区 | 69. 198. 46 | 89, 117. 41 | -22. 35 | | 束中地区 | 62, 353. 18 ...

行业点评（R3）- 无重点股票 食品饮料 白酒表现分化，大众品价稳量升 食品饮料行业春节跟踪点评 投资要点： 2026 年 02 月 24 日 评级 领先大市 评级变动： 维持 行业涨跌幅比较 30% 食品饮料 沪深300 % 1M 3M 12M 食品饮料 3.28 -3.44 -3.56 沪深 300 -0.90 4.64 17.14 黄静 分析师 -10% 0% 10% 20% 2025-02 2025-05 2025-08 2025-11 | 执业证书编号:S0530524020001 | | | --- | --- | | huangjing48@hnchasing.com | | | 胡跃才 | 分析师 | | 执业证书编号:S0530525070001 | | | huyuecai@hnchasing.com | | 证券研究报告 投资建议：考虑食品饮料板块低预期、低估值、低持仓的特征，以 及板块呈现企稳改善的态势，我们维持板块"领先大市"的评级。 白酒方面，建议关注品牌力强、量价策略改善的龙头企业；大众品 方面，建议关注β企稳、α持续释放的速冻食品龙头；竞争格局稳 固，价盘有望边际改善的乳品龙头 ...

Investment Rating - The investment rating for the company is "Accumulate" [1] Core Viewpoints - The company is expected to regain growth in 2026, with a significant increase in the stocking period leading up to the Spring Festival, which falls on February 16, 2026, 19 days later than in 2025. This extended peak season is anticipated to positively impact Q1 performance [2][14] - The company holds a leading position in the walnut milk segment of the plant-based protein beverage market, which is projected to stabilize between 35 billion to 40 billion RMB from 2021 to 2024. The "Six Walnuts" product is expected to drive revenue growth in this category [2][25] - The collaboration with Red Bull is expected to enhance the company's energy drink segment, which has shown robust growth potential, with the energy drink market projected to grow from 28.79 billion RMB in 2015 to 62.06 billion RMB in 2024, reflecting a CAGR of nearly 9% [2][19] - The company's external investments in technology sectors, including semiconductors and artificial intelligence, are expected to yield significant returns, particularly with the anticipated IPO of Longjiang Storage [2][33] Summary by Sections Revenue and Profit Forecast - The company’s revenue is projected to be 5.281 billion RMB in 2025, 5.678 billion RMB in 2026, and 6.080 billion RMB in 2027, with year-on-year changes of -12.8%, +7.5%, and +7.1% respectively. The net profit attributable to the parent company is expected to be 1.322 billion RMB in 2025, 1.471 billion RMB in 2026, and 1.590 billion RMB in 2027, with year-on-year changes of -23.3%, +11.3%, and +8.1% respectively [1][49] - The earnings per share (EPS) are forecasted to be 1.05 RMB in 2025, 1.17 RMB in 2026, and 1.26 RMB in 2027, with corresponding P/E ratios of 28.81, 25.88, and 23.94 [1][49] Business Segmentation - The walnut milk segment is expected to generate 4.492 billion RMB in revenue in 2025, with a year-on-year decline of 16.4%. The functional beverage segment is projected to grow by 16.2% in 2025, reaching 754 million RMB [49] - The company’s revenue distribution across regions shows a balanced approach, with East China contributing 32.4%, Central China 23.4%, and North China 20.8% in 2024 [19] Investment Strategy - The company has invested in various technology sectors through its 99.90% stake in Wuhu Wenming Qianhong Investment Management Partnership, focusing on diversified technology industries [2][33] - The company holds stakes in several technology firms, including 0.98% in Longjiang Storage and 11.90% in Jixin Communications, which are expected to contribute to future growth [35][36] Dividend Policy - The company maintains a high dividend payout ratio, with a 100% dividend rate in 2024, supported by stable cash flow from its core walnut milk business [43][46]

近日，养元饮品旗下六个核桃正式官宣2026马年双代言人阵容，国民喜剧演员马丽与国际钢琴大师郎朗 联袂加盟，被网友称"六个核桃找到了马年'最对味'的代言人。" 这份坚持，首先源自对原料的严苛把控。资料显示，为保证高端品质，六个核桃在新疆、云南、太行山 三大核桃黄金产区建立专属原料基地，确保每一颗核桃都源自天然沃土。年均超过一亿公斤的核桃采购 量，不仅是规模的体现，更是对品质把控的彰显，为此，沙利文为六个核桃颁发了"核桃采购量全国第 一"权威证书。 除此之外，创新层面的技术积淀为六个核桃长青提供了硬核支撑。目前六个核桃拥有行业领先的技术 (5.3.28工艺、全核桃CET冷萃技术)，其通过靶向分离技术，精准去除核桃仁种皮中带来苦涩感的成 分，却完整保留了核桃营养，使得核桃蛋白、脂肪等营养成分的利用率大幅提升至97%以上，真正做到 了"去涩留香留营养"。 在此基础上，五重细化研磨工艺将核桃乳的颗粒细化至纳米级别，带来前所未有的细腻、顺滑口感，更 有利于人体消化吸收。从工艺体系的开创性研发，到持续依托国家级研发平台进行技术迭代，六个核桃 以科技守护天然、以创新提升价值的执着，实现了穿越周期，成为国民心中"品质年礼"代名 ...

Core Viewpoint - The announcement of comedian Ma Li as the new brand ambassador for Liu Ge Walnut, alongside international pianist Lang Lang, aims to enhance brand recognition and appeal during the 2026 Spring Festival season, leveraging their popularity and cultural significance to boost sales and market presence [1][3]. Group 1: Brand Strategy and Marketing - Liu Ge Walnut has established a strong market presence over 20 years, becoming synonymous with health and well-wishes during the Spring Festival, thus achieving significant national recognition [1]. - The brand's new marketing campaign, featuring the TV commercial "Liuliu Dashun," is designed to resonate with the festive atmosphere and consumer sentiments, enhancing its visibility in the New Year market [3]. - Special Spring Festival gift box packaging has been introduced, incorporating traditional elements and themes of good fortune, which aligns with consumer gifting trends during the holiday season [3]. Group 2: Product Quality and Innovation - Liu Ge Walnut maintains its leading position in the Spring Festival gift market due to its commitment to health and high-quality products, which have received professional recognition [5]. - The brand employs a rigorous "3·6·36" quality control system to ensure the purity and quality of its walnuts, establishing a solid foundation for product excellence [5]. - Innovations in production techniques, such as the "5·3·28" process and CET cold extraction technology, have improved the taste and nutritional absorption of walnut milk, achieving over 97% utilization of core nutrients [5]. Group 3: Market Position and Consumer Engagement - Liu Ge Walnut's strategic positioning combines traditional cultural values with modern consumer needs, creating a unique brand identity that appeals to a wide audience [6]. - The brand's strong reputation and effective marketing strategies are expected to sustain its leadership in the plant-based protein beverage market during the Spring Festival, making it a preferred choice for consumers [6].

Core Insights - The article highlights the strong market position of Hebei Yangyuan Zhihui Beverage Co., Ltd. (referred to as "Yangyuan Beverage") in the plant-based protein beverage sector, driven by brand influence, product innovation, and a robust distribution network [1] - Yangyuan Beverage's flagship product, "Six Walnuts," has maintained the highest market share in the walnut milk segment for several years, showcasing the company's commitment to high-quality and sustainable development practices [1] - The company has been recognized for its ESG practices, being selected as a typical case for 2025 ESG practices at the 19th Huaxia Institutional Investor Annual Conference, underscoring its role in corporate governance and social responsibility [1] Brand Influence and Quality Control - Since its establishment in 1997, Yangyuan Beverage has focused on walnut beverages, successfully building "Six Walnuts" into a well-known brand in China, receiving multiple awards for health value and consumer trust [4] - The company has implemented a comprehensive quality control system covering raw materials, production, storage, and logistics, achieving certifications such as ISO22000 and BRC A-level [4] - Yangyuan Beverage sources over 100 million kilograms of high-quality walnuts annually from three major production areas, ensuring product authenticity and quality [4] Social Responsibility Initiatives - Yangyuan Beverage has actively engaged in corporate social responsibility, establishing the "Six Walnuts·Reading Wisdom" fund with a cumulative donation of 30 million yuan to support education in impoverished areas since 2015 [5] - The company has provided significant support during crises, including donating 10 million yuan in supplies to medical staff in Wuhan during the pandemic and coordinating emergency relief during the 2021 Henan floods [5] - In 2024, Yangyuan Beverage collaborated with authoritative institutions to publish the first academic book on "Walnuts and Brain Health" in China, enhancing public nutritional awareness [5] Technological Innovation - As a pioneer in the walnut milk category, Yangyuan Beverage emphasizes technological innovation as a core driver for long-term success, having contributed to the establishment of industry standards [6] - The company has invested over 200 million yuan in R&D to address traditional walnut milk challenges, developing innovative processes that enhance taste and nutritional retention [6] - Yangyuan Beverage collaborates with leading institutions to foster innovation across the entire research-to-application spectrum [6] Product Diversification - The product matrix of Yangyuan Beverage has expanded beyond the classic "Six Walnuts," introducing a "No Sugar+" series for health-conscious consumers and various new products to meet diverse market demands [7] - The company has developed gift boxes and high-cost performance products to cater to different consumer segments and occasions, creating a multi-tiered product system [7] Integrated Channel Strategy - Yangyuan Beverage has built a robust distribution network that combines traditional and emerging channels, demonstrating resilience in a fragmented market [8] - The company optimizes traditional channel efficiency while expanding into new areas such as community group buying and live commerce, implementing tailored strategies for each channel [8] - The BC integrated operational ecosystem enhances consumer engagement and loyalty, laying a solid foundation for large-scale consumer promotion [8] Production Capacity and Sustainability - Yangyuan Beverage operates five production bases across China, with an annual capacity exceeding 2 million tons, supporting its comprehensive supply chain [9] - The company has been recognized as a "National Green Factory," integrating sustainable practices into its operations through energy-saving modifications and eco-friendly packaging [9] - With supportive policies like the National Nutrition Plan, the plant-based protein beverage industry is poised for significant growth, and Yangyuan Beverage is well-positioned to capitalize on this opportunity [9]

Group 1 - The article highlights the growing presence of Chinese brands and products in Africa, particularly through the use of recognizable takeaway bags that have become popular among local residents [3][6][10] - Brands like "霸王茶姬" and "曼玲粥店" have not yet established physical stores in Africa, but their takeaway bags are already familiar to the local population, indicating a strong brand recognition [3][6] - The demand for reusable bags in Africa has surged due to strict regulations against single-use plastic bags, with 34 African countries implementing punitive measures against plastic bag usage by 2019 [19][21] Group 2 - The Chinese non-woven fabric industry has seen significant growth, with a production capacity of 8.56 million tons in 2024, accounting for 60% of global capacity [36] - The cost of Chinese non-woven fabric is notably lower than that of similar products from other countries, with an export price of $2.92 per kilogram compared to higher prices from Taiwan, Turkey, and Germany [36] - China's robust petrochemical industry, which has developed through strategic investments and technological advancements, supports the production of non-woven fabrics, making them both affordable and high-quality [42][50]

Core Insights - The article discusses the increasing trend of consumer companies becoming Limited Partners (LPs) in investment funds, particularly focusing on upstream and downstream industries as well as high-tech sectors like big data and artificial intelligence [2][3]. Group 1: CVC Growth and Market Dynamics - The landscape of the primary market is changing, with Corporate Venture Capital (CVC) gaining prominence as traditional VC's influence declines. Major companies like Alibaba, Tencent, and Ant Group are investing significantly, surpassing traditional VC firms [4][5]. - CVCs are characterized by their strategic investment approach, focusing on long-term growth and innovation rather than just financial returns. This shift is driven by the need for companies to align investments with their core business strategies [5][6]. Group 2: Investment Trends and Statistics - In 2024, 55% of newly minted unicorns had CVC participation, and CVCs accounted for nearly 40% of large investments, indicating their growing importance in the investment landscape [6]. - The "chain leader + fund" model is emerging, where leading companies in an industry chain spearhead investments through industry funds, attracting additional capital from various sources [6]. Group 3: Notable Investments and Partnerships - Companies like Nanji E-commerce and Beitaini are actively participating in fund formations, with Nanji E-commerce committing up to 50 million yuan to a new fund and Beitaini investing 5 million yuan for a 5% stake in a healthcare fund [4][6]. - Tencent and Alibaba are also making significant investments in various funds, indicating a broader trend of established companies seeking to leverage their resources and expertise through strategic partnerships [8][9]. Group 4: Future Outlook and Strategic Considerations - The diversification of LP sources is becoming a notable trend in the private equity sector, with CVCs expected to play a crucial role in the market moving forward. By 2025, more CVCs are anticipated to enter the VC/PE space, contributing to the industry's growth [10][11]. - CVCs are increasingly focused on selecting General Partners (GPs) based on their ability to align with strategic goals and deliver financial returns, emphasizing the importance of specialized and innovative approaches in investment selection [10][11].

Core Insights - The "Six Walnuts" brand from Yangyuan Beverage won the "Annual Consumer Brand Value Award" at the "2025 New Consumption Summit Forum," highlighting its leadership in the plant protein beverage sector [1] Group 1: Industry Leadership - Yangyuan Beverage is a pioneer in the plant protein beverage industry, with an annual production capacity exceeding 2 million tons and an 88% market share in the walnut milk segment, maintaining its industry-leading position [2] - The sales network of "Six Walnuts" covers nearly 1 million retail outlets nationwide and has a strong presence on major e-commerce platforms like Tmall, JD, and Douyin, creating a comprehensive online and offline marketing matrix [2] Group 2: Technological Innovation - "Six Walnuts" has independently drafted the first industry standard for plant protein beverages in China and has actively participated in the formulation of national standards for walnut milk, promoting standardized development in the category [3] - The brand utilizes proprietary technologies such as the 【5·3·28】 process and CET cold extraction technology, achieving over 97% nutrient utilization and transitioning the product from a flavor-based beverage to a functional beverage [3] Group 3: Social Responsibility - "Six Walnuts" has established dedicated procurement bases in key walnut-producing regions, sourcing 100 million kilograms of walnuts annually and supporting over 100,000 farmers through a cooperative model [4] - The company has invested 30 million yuan in the "Six Walnuts·Reading Wisdom" public welfare project, building 1,411 standardized libraries across 18 provinces, benefiting over 770,000 rural students [4] - "Six Walnuts" has also contributed over 30 million yuan in material donations during critical events such as the pandemic and natural disasters, and established a national brain nutrition research fund to promote brain health research [4] Group 4: Brand Value and Future Outlook - Over 28 years, "Six Walnuts" has exemplified the true value of a national brand, using technology to build barriers, strengthening its industrial base, and integrating social responsibility into its business model [5] - The brand's development path serves as a model for consumer brand value growth and injects strong momentum into the transformation from "Made in China" to "Intelligent Manufacturing in China" [5]

Investment Rating - The report does not explicitly provide an investment rating for the food and beverage industry Core Insights - The food and beverage industry is experiencing significant innovation and market shifts, particularly in health-oriented products and consumer preferences for low-sugar and functional beverages Industry Trends - Japanese market innovation in products like liquid ice cream and gout-relief yogurt highlights the importance of consumer-driven product development and emotional marketing, which can serve as a model for the Chinese market [2] - The Chinese medicinal food industry has surpassed 370 billion yuan, with a total industry valuation exceeding 2 trillion yuan, driven by health awareness and innovative product offerings [2] - The plant-based protein beverage market is seeing improved performance among leading companies, with notable revenue growth reported by Yangyuan Beverage and Chengde Lulu [4] - The emergence of HPP cold brew tea products is gaining traction among young consumers, despite high costs and niche market positioning [4] - A resurgence of sugary beverages is noted, with brands like Yuanqi Forest and Wahaha reintroducing sugar in their products, reflecting consumer preferences for taste alongside health [5] - The bottled water market is shifting from price competition to value competition, with brands like Nongfu Spring leveraging product innovation and channel expansion [6][7] - The market for sugar-free tea is evolving, with a growing demand for flavored and quality products among younger consumers [7] - The pet food market is expanding, with new brands entering the space and established companies diversifying their offerings to include fresh food options [8] - The plant milk market is projected to exceed 100 billion yuan, with B2B channels becoming crucial for growth [9] - New retail strategies are driving beverage innovation, with companies focusing on health, functionality, and emotional engagement [10] Brand Dynamics - Mondelez International reported a 5.9% revenue increase, but faced challenges in the Chinese market due to consumer confidence issues [14] - Xu Fu Ji's sports scene marketing has led to the success of its Meilu energy biscuits, tapping into the growing demand for sports nutrition [15] - Coca-Cola's third-quarter results showed a 5% revenue increase, driven by the popularity of sugar-free products [16] - Yangyuan Beverage is enhancing its leadership in the plant-based protein beverage sector through product innovation and channel restructuring [17] - The introduction of low-sugar snacks by brands like Holley has responded to rising health consciousness among consumers [18] - Mengniu's milk powder business has achieved double-digit growth by addressing diverse consumer needs across different age groups [19] - Chengde Lulu is pivoting towards herbal water products to counteract declining revenues in the plant-based beverage market [20] - New麦食品 is leveraging digital transformation to become a benchmark in the baking industry, focusing on fresh, preservative-free products [21] - The entry of brands like Guozi Shule into the craft beer market reflects a trend of category fusion in the beverage industry [22] - Dongpeng's electrolyte drink brand "Buhua" is rapidly growing, posing competition to established brands like Yuanqi Forest [23]