Core Viewpoint - The essence of the "New Energy Vehicle (NEV) Going to the Countryside" initiative is to enhance user experience by addressing the core issue of charging accessibility, which is crucial for unlocking the potential of lower-tier markets and benefiting more residents in rural areas [1][5]. Group 1: Event Overview - A joint notification from five departments has been issued to launch the 2025 NEV Going to the Countryside initiative, featuring 124 selected models [1]. - The first event will commence on June 15, 2025, showcasing various models and charging infrastructure, aiming to promote the synergy between NEVs and charging facilities in lower-tier markets [1][2]. Group 2: Policy and Infrastructure Development - The core content of the initiative includes public exhibitions of NEVs and charging stations, providing test drives and showcasing integrated charging solutions [2]. - The initiative marks a shift from primarily promoting vehicles to a collaborative development of vehicles and charging infrastructure, with subsidies now including charging facilities [2][3]. Group 3: Current Challenges and Solutions - Despite the growth in NEV ownership, charging infrastructure remains a significant bottleneck, particularly in rural areas where power supply networks are still developing [6][7]. - The government is focusing on enhancing charging infrastructure through various models, including the "light-storage-charging integration" approach, to address the challenges in rural areas [8][9]. Group 4: Future Recommendations - It is suggested that future policies should focus on targeted support for charging infrastructure, particularly in specific scenarios like logistics centers and tourist sites, to alleviate consumer concerns about charging accessibility [9]. - The need for a market-driven approach to charging infrastructure development is emphasized, with a shift from price competition to service competition to create a sustainable industry ecosystem [8][9].